PwC has made impressive debut in Global Brand Index ,the annual Brand Finance Global 500, by leading the professional services sector, as one of the top 50 brands.
This means that PwC is the highest performing professional service brand in the Global 500 which is a list of the
strongest and most valuable brands world-wide.
This index report assesses organisations across two main categories – the strength, and the value of their brand. Brand strength is calculated using a number of measures, including marketing, brand perception and business performance relative to competitors.
The strength score feeds into the overall brand value calculation.
And PwC achieved the ranking in terms of brand value of 50, by moving up from 66th last year , thus increasing position amongst the world’s strongest and most valuable brands .
Commenting on this , Bill Cobourn, Global Chief Marketing Officer, PwC, said
“Our brand’s strength is driven by our people’s contributions, and underpinned by the long term investments we are making in transforming our technology, services and skills.
“Overall the Index shows how long established brand names like ours are as strong as new entrants in the technology and consumer sectors. That’s critical to our strategy to attract and develop talented people, driving our growth in new, technology enabled markets, with startups and established businesses alike.”
PwC, is a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services.