Winifred Bosa

MTN , Dangote Group , Coca Cola , GTbank , First Bank , Zenith Bank , GLO , Dufil Prima , Nestle , Airtel , Unilever , UBA , Guinness , Access Bank ,CHI limited , are the brands that made the Top 50 Brands Nigeria 2017 Awards.

Some other brands  listed in the Top 50 brands 2017 are Toyota Nigeria , Nigeria Breweries , Multichoice  ,Punch , Channels TV , Seven Up , Samsung , Union Bank , Julius Berger , Total , Friesland foods etc.

Also looking forward that they would break into the Top 50 table shortly are the 10 Brands to Watch ,  Ajeas( Big Cola ) , Artee Group ,Computer Warehouse Group ,Daraju Industries ,Masters Energy , Pay porte , Slot Nigeria ,Smile Network , Wakanow and Yudala

According to the Top 50 Brands Nigeria 2017  Report presented by its Chief Executive Officer,  Mr. Taiwo Oluboyede at the award ceremony recently in Lagos , ” these brands have been able to weather the storms, particularly in the past year, achieving growth in a recession, with better understanding of the market, ‘aggressively’ worked towards meeting the expectation of the very discerning consumers, delivering on their promises and many gaining equity in the midst of the difficult times. “

 “With the volume of competition that businesses face in most industries, it has never been more important to stand out and develop unique identity and value proposition through strategic branding. These brands are now part of our lives; they represent more than their products/services and have become part of the popular culture. They provide the ultimate experience, drive innovation, as well as deliver quality products and services.”

On the  important roles top brands are playing in our national space the report noted that they are vital elements that sustain daily lives, providing the much needed jobs, goods and services, create wealth and also socially responsible, with many interventions that endeared them more to the people.

He noted observed that one of the driven forces that will propel the Nigeria brand forward to the next level as a nation and enhance the value of the Nigeria brand is the positive disposition of the brands that power the Nigeria economy.

With the tag #IAmBrandNigeria Campaign , Oluboyede called for Nigerians to openly endorse and associate with the Nigeria brands, thereby enhancing the value towards becoming a top nation brand globally.

To achieve the 50 top brands in Nigeria,  the Brand Strength Measurement, BSM, a specially designed model that takes basic qualitative elements to determine brand valuation and strength was used. The model checks consumer’s knowledge of a brand using the top on the mind survey. It’s largely observed that consumers were able to recall brands they relate with often, whose product/services they also use.

HIGHLIGHT OF THE TOP 50 BRANDS NIGERIA 2017

50% of the Top brands are home grown.

25 of the 50 top brands for 2017 are home grown, this is the highest we have had since 2013. This shows an improvement in performance among home grown brands, particularly in the midst of a troubling recession which the country just got out from.

Many of these brands have even spread to other African countries and beyond, such brands as Dangote Industries, GTBank, First Bank, Zenith, Gobacom, UBA etc.

MTN Nigeria retains its top position
Again, this telecoms giant emerged as the most valuable in the annual rating with 80.4 point, a 7.1% reduction from the record 86.1 last year.

Dangote Industries Most Valuable Nigerian Brand .Dangote Industries had a record jump among the top 10 brands, jumping 5 places to emerge the 2nd position and the most valuable Nigeria brand for 2017.

GTBank led the banking sector and came as second among the Nigerian brands.

Channels Television and Shoprite are  new entrants this year.

Union Bank of Nigeria emerged the higher gainer this year jumping 25 places to emerged on the 23rd point from its 45th last year.

Other top gainers are Access Bank. It jumped 24 places, now on 16th position, Diamond bank gained 19 places, now on the 27th position and Olam appreciated by 12 and emerged 38th position.

Banking and Financial Services took 20% of the top brands, amounting to 10 brands.

The consumers good had 8 entries this year. Nigeria with it’s over 180million people and mostly within the active demography is a good market for any consumer brand in the world.

Dufil Prima, the makers of popular Indomie and Power oil led the sector in this year’s rating, this is closely followed by Nestle.

Just like the consumer goods, the Food & Beverages also have the benefit of Nigeria’s large market. They had 6 entries, led by Coca-Cola Nigeria which came second on the top 50 table.

Increasing Conglomerate:  We are seeing a continued growth among the conglomerate, not even the economic situation of the past year could slow them down. Conglomerate had 6 entries, highest since 2013.

Oil and Gas has 6 entries: The Nigerian economy is very dependent on this sector; the country gets its largest foreign earning from crude oil. The oil and gas category is led by Total.

However, 3 of the 6 listed Oil and gas brands in the top 50 table are Nigerian brands.  We look forward to more home grown brands taking front row in this sector which is still the backbone of the Nigerian economy.

The media sector is really driving traffic with innovation .
Telecoms Takes the lead and 3 of them among the top 10. Its important for me to state that 9mobile rode on the strength of the rested Etisalat brand.
Retail had first entry.

Olam Represents the Agriculture Sector