The  lecture titled ‘A Commercial Strategy For Nigeria And The Role Of Brands In Redefining The Nigerian Identity is going to be discussed by the trio of Mr Bolaji Okusaga,who is the Managing Consultant of Precise Limited, Mr Olusegun Mcmedal who is the Chairman, Lagos State Chapter of Nigerian Institute of Public Relations (NIPR) and Mr Lukman Adeyemo,  Tourism Promoter with Motherland Beckons Limited.

Speaking on this , Mr Dickson Akinwumi of Brandcampaign stated that the Special edition on 50 MOST INFLUENTIAL MARKETING COMMUNICATION PRACTITIONERS IN NIGERIA publication  is conceptualised to document in a single template, the biographies and contributions of some of the personalities and players who have dominated the Nigerian marketing communications landscape  in the past and who are still active on the landscape

Akinwumi, in the breakdown, stated that  nineteen out the fifty practitioners are from the traditional advertising sector, nine from the Outdoor outdoor advertising sector, six from the Media Independent agencies, nine from Public Relations and Reputation Management agencies, six from the experiential marketing companies and only one from brand journalism industry.

In the traditional advertising sector, the czar of advertising in Nigeria, Mr Biodun Shobanjo leads the pack that includes Mr udeme Ufot Of S O & U Advertising Limited, Mr Lolu Akinwunmi of Prima Garnet Group, Sir Steve Omojafor of STB Advertising fame, Mr Ayo Owoborode of the PAL Advertising fame who now runs Servewell Consulting, Mr George Thorpe of Market Space Limited, Mr Jimi Awosika of Troyka Group and Mr Enyi Odigbo of Casers Group that controls DDB Lagos, Capital Media and Magenta among other firms, Mr Kola Ayanwale of Centrespread Grey and Senator Akin Odunsi of STB Group.

Other who made the list from the traditional advertising sector are Mr Funmi Onabolu of Cosse TTL Limited Limited, Mrs Bunmi Oke of Ladybird Advertising Limited , Mr Kelechi Nwosu of TBWA Concept Limited, Mr kayode Oluwasona who is the immediate Past President of Association of Advertising Agencies of Nigeria (AAAN), Mr Ikechi Odigbo who is the current President of Association of Advertising Agencies of Nigeria (AAAN), Dr Tunji Olugbodi of Verdant Zeal Group, Mr Lanre Adisa of Noah’s Ark, Mr Steve Babaeko of X3m  Marketing Ideas Limited and Mr Lampe Omoyele of 141 Worldwide Advertising Limited.

The Chairman of Media Link Group, Chief Babu Akinbobola leads the pack from the Outdoor Advertising sector that includes his partner, Mr Kole Ademulegun, Mr Ahmed Omisore of New Outdoor Communications Limited , Mr Tunde Adedoyin of Media Views Limited who is also the current President of Outdoor Advertising Association of Nigeria (OAAN), Mr Charles Chijide of Charella Communications Limited, Mr Yinka Adepoju of Oyo State Signage and Advertisement Agency (OYSAA), Mr Dozie Mbanefo of New Crystal Communications Limited, Mr Emma Ajufo who is the Vice President of Outdoor Advertising Association of Nigeria (OAAN) and Mr Femi Ogala, the Secretary of Outdoor Advertising Association of Nigeria (OAAN).

In the Media independent sector, Tolu Ogunkoya of Media Reach OMD fame  holds the ace with Mr Ayo Oluwatosin of Rosabel , Emeka Okeke of Media Fuse Dentsu Aegis, Dr ken Onyeali – Ikpe of Insight Redefini, kabiyesi Ayo Kupoluyi, the Immediate Past Managing Director of Media Seal Limited and Mr Yinka Adebayo of Media Reach OMD.

In the Public Relations sector, names that made the list are the Immediate Past President of Nigerian Institute of Public Relations, Dr Rotimi Oladele, Mr Yomi Badejo – Okusanya of African Public Relations Association (APRA), Mr Emeka Maduegbuna of C & F Porta Novelli, Dr Phil Osagie of Jsp Corporate Communications Limited,Mr Chido Nwakanma of Blueflower Communications Limited, Mr Tokunbo Modupe of Tpt International Limited, Mr John Ehiguese who is the current President of Public Relations Consultants Association of Nigeria (PRCAN), Mr Adebola Williams of Red Media and Mr Olusegun Mcmedal, Chairman Lagos State Chapter of Nigerian Institute of Public Relations (NIPR)).

The six that made the list from the Experiential Marketing sector are Mr kayode Olagesin of Towncriers Limited, Mr Felix Eiremiokhae of Oracle Experience Agency Limited, Dr Rotimi Olaniyan of ADVANTAGE Limited, Mr Kehinde Salami of Ideashouse Limited, Mr Otis Ojeikhoa of Brands Optimal Limited and Mr Wole Olagundoye of Outori Limited while Mr Goddie Ofose is the only brand communicator on the list.