As part of efforts to discover and celebrate creative young talents in Nigerian Universities, a new creative contest, Future Brand Idol (FBI) has been launched in Lagos.

The launch, according to a press release by the brand manager , Tomori Uriel , which held at the Oxygen Academy Lagos, had in attendance key stakeholders from the integrated marketing communications sector and seeks to provide a viable platform for Nigerian students who are interested in Advertising and Public relations to be exposed and well-bred while on campus.

Speaking during the launch, Team Lead, Future Brand Idol (FBI), Ahmed Abdullahi, explained that the platform was borne out of the need to provide capacity development for the huge creative talents that abound in Nigerian campuses “Our intent is to build a credible brand immersion platform for students of Communication, advertising, marketing and other related courses in Integrated Marketing Communication, through an annual creativity contest.”

Commenting on the initiative, Provost, 02 Academy, Ozone Mbanefo, described the initiative as laudable and timely especially at a time when the industry thrives on creative ideas that are relevant and impactful. “Whether on the client or agency creative talents are valuable assets that help to positively project the image of the brand this is why a platform like FBI is laudable” Ozone concluded.

Executive Creative director, Noahs Ark, who was also present at the launch, likened the platform to Portfolio Night in Nigeria and expressed confidence in the capacity of the platform to improve and increase the level of creativity especially as it concerns brands among Nigerian students.

On the impact that FBI would have on the industry at large, Managing Director, Withoutabox PR (WAB), Theodore Nyingifa, expressed that well-bred talents from campuses will develop into competent and very creative brand custodians and consultants “once we get it right from the campuses, learning on the job becomes even more easier” said Theodore.

The Future Brands Idol (FBI), is a competitive event that seeks to bring together Communication students in Nigerian Higher Institutions with keen interest in Advertising and Marketing Communications.

The Objective is to build students who will grow to be future brands problem-solvers across the globe.