Africa Alliance has urged the Media to collaborate with the insurance industry for a more customer focused to propagate insurance to nooks and crannies. The managing director at African Alliance Insurance Plc, Mrs Joyce Ojemudia, made charged during the Annual General Meeting if National Insurance & Pension Correspondents . Represented by the Head Marketing, Mr. Emmanuel Eburajolo, Ojumedia implored the media to create a customer-focused collaboration that leans on working with students to spread the gospel of insurance and creating digital vibrancy that encourage virality.

Ojemudia pointed out that the members of the association to the insurance students association of universities that NAIPCO can collaborate with to enhance insurance awareness. She also commented on the digital adoption which she noted “is taking better roots” but much more areas of virality she advised should be explored in the digital space. The African Alliance MD advised website owners to optimise sites by embracing a viable email marketing tool to drive traffic to these sites and encourage virality and have an active and social media presence.