The Advertisers Association of Nigeria ADVAN has rejected  the implementation of the new Advertising Industry Standard of Practice( AISOP ).

ADVAN noted that the new AISOP   makes an unconstitutional attempt to infringe on the rights of private entities to determine their contractual terms.

As was contained in a press statement by the association , ” it is the submission

 of ADVAN and all its members, that the current AISOP does not serve collective interest, but rather permits unfair authority of certain parties over others and   creates an unfriendly business framework. “

“It portrays a clear indication of discriminatory standards where the AISOP document in section 5 sub section b (Discounts and Commissions) states that “No party will unilaterally dictate or impose rates on another party except as may be mutually agreed by upon by the parties” however in the summary submitted to the press there is a clause that states “Media rates may be increased at any time provided that at least 30 days’ notice is given prior to implementation”. Latter of which was not included on original documents, further portraying an inconsistency in expectation.  “

“As principal benefactors of Advertising services our role and input with regards to this AISOP has not been fully onboarded, the current AISOP is void of critical elements that protect the rights and interest of the ADVAN community.”

However , the statement observed that ADVAN is on standby for the acknowledgment of this position and further engagement on a standard of practice framework that is in the mutual interest of all.

ADVAN is very supportive of the plan to create a Standard of Practice for the advertising industry, a key objective of ADVAN is to facilitate and support progress in the advertising and marketing communications industry.

 ADVAN is excited to be a part of any initiative towards the development of industry best practice which will facilitate business and economic growth.