NSIA Insurance starts off the second quarter of the year 2022 with the launch of its new radio campaign. The organization has launched this campaign as a means to reach a diverse range of prospective customers, shed light on NSIA Insurance business operations, and reiterate the brand strategy for the year – ‘Plan i is the new Plan B”. It also presents an opportunity to communicate effectively the value of their product offerings and tailor-made services.

There are 5 elements of the radio campaign:
1. Spot Adverts (April 4 – May 11) – 6 weeks
2. Time Check (May 2 – July 6) – 10 weeks
3. Hypes (June 14 – July 19) – 6 weeks
4. Live Appearances (July 5 – July 26) – 4 weeks
5. Sponsorship (July 18 – October 3) – 12 weeks.

The first 2 elements focus on creating increased awareness for the Brand, after which the hypes will dwell more on Plan i as life’s backup plan. Then there will be Live Appearances featuring #NSIApeople which will focus on its business operations and product offerings.

The campaign will run on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano. For more details, please visit https://nsiainsurance.com/NSIAPlanICampaign.