The responsibility and cost for transitioning to regenerative agriculture cannot lie solely with

the farmers.

 It’s been 10 years since we launched the Nescafé plan, during this time we have worked closely with farmers to improve agricultural practices, sharing our knowledge and expertise from across the planet.

The plan buildsfarming skills to help farmers produce higher quality beans and achieve higher premiums, so they can support their families and contribute

meaningfully to their local communities.

However, we know there is much more to be done, which is why we are going further and last week announced the Nescafé Plan 2030 to accelerate regenerative agriculture, reduce greenhouse gas emissions, and improve coffee farmers’ livelihoods.

Nescafé has committed to invest over 1 billion Swiss francs globally. The aims of the plan are:

– 100% of our coffee to be sourced responsibly by 2025

– 20% of coffee sourced from regenerative agricultural methods by 2025 and 50% by

2030.

In Côte d’Ivoire, we are committed to support farmers that take on the risk and costs associated with transitioning to regenerative agriculture.

We will be piloting a financial

scheme which includes conditional cash incentives for adopting regenerative agriculture

practices.

We have a long way to go, but if the whole coffee industry in Africa supports this transition to regenerative agriculture, we will ensure no farmer is left behind, so we can continue to uplift lives and livelihoods with every cup we drink.