Lead Partner, CMC Connect LLP, Yomi Badejo-Okusanya, has achieved another remarkable milestone in his career as he was awarded an icon of the PR industry. The award, tagged ‘2023 PR Power List Icon Award’, celebrates his exceptional contributions and accomplishments in the field of Public Relations.

This year’s PR Power List was themed “Global Insights: Harnessing the Power of Public Relations.” The award ceremony, which took place on 16th July, was organized by a collaborative initiative of GLG Communications and The Guardian Nigeria in commemoration of World PR Day.

 The PR Power List recognised and commended 50 outstanding PR and communications practitioners worldwide. Since its inception in 2022, the list has become a significant platform that honors and highlights the achievements of professionals who have significantly shaped the PR and communications industry.

Yomi Badejo-Okusanya, in his role as the Lead Partner of CMC Connect LLP, has consistently demonstrated remarkable leadership in the field of Public Relations.

His innovative approach to PR, driven by his four-fold vision of creativity, curiosity, imagination, and storytelling, has significantly elevated his standing in the industry.

Speaking on the award, Mr. Okusanya expressed his heartfelt appreciation to the organisers and delivered words of encouragement to aspiring PR professionals.

“With great pleasure, I receive this warm recognition and I commend the organisers for this great opportunity. To anyone who aspires to be at the top, with vision, strong determination, focus, and hard work, you can be on this stage. Choose to be that person and refuse to settle for average results or mediocrity,” he said.

The organisers emphasized that YBO’s recognition is a proof of his remarkable contributions to the Public Relations industry, stating that he has not only contributed to the industry but has also established solid foundations for his peers, ultimately reshaping the PR landscape in Nigeria and Africa at large.

It was also noted that he is a PR icon with over 30 years of experience with an immense impact that can be seen through his pioneering efforts.

You will recall that his dedication to excellence was also recognised when he was honoured with the esteemed Global Icon Award at the 33rd Annual Conference of African Public Relations held in Tanzania, in 2022.

As a visionary leader, Yomi Badejo-Okusanya’s achievements not only inspire his peers but also motivate aspiring PR professionals to strive for greatness.

He continues to be a driving force in the Public Relations landscape, innovating new ideas, and shaping the future of the industry.

Transiting from a Limited Liability Company to Limited Liability Partnership, CMC Connect LLP, under Yomi Badejo-Okusanya’s leadership over the years, has emerged as the biggest, most diversified, and most capacity-infused Public Relations and Strategic Communications firm.