A momentous celebration of creativity, sustainability and positive impact will be on display at the 2023 Lagos Public Relations Industry Gala and Award (LaPRIGA), slated to hold on Thursday, December 21, 2023 at the Muson Centre, Onikan, Lagos, by 5:30pm.

This year’s edition which is the 8th is with the theme: “The Game Changer,” and will beam a spotlight on communication practitioners and stakeholders who, through their expertise, have crafted campaigns embodying creativity and instigated genuine, transformative impacts on society.

Speaking in a press conference announcing the activities of the LaPRIGA 2023, Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), Comfort Nwankwo noted that, the association is on the lookout for campaigns that embody creativity and genuine game-changing impacts.

According to Comfort, “every year, LaPRIGA continues to set higher standards in our ongoing effort to elevate the industry. The competition for these awards has grown significantly, with stakeholders showing more interest than ever before.

“To this end, we invite all PR professionals to visit our website, where they can download the award criteria and submit nominations, whether for themselves or someone else. Both individuals and organizations are eligible for nomination,” she said.

Continuing she added, “In line with our commitment to global environmental concerns, we are introducing a new category, ‘Best in Environment/Sustainability Campaign.’ We strongly encourage PR professionals engaged in environmental and sustainability campaigns to participate wholeheartedly.

“Additionally, we are adding the ‘Best in Public Sector Campaign’ category, alongside the existing ‘Outstanding Public Affairs Practitioner’ category. This new addition aims to celebrate innovative PR initiatives at all levels of governance,” she pointed.

Mrs. Nwankwo stated that just like in past years, members of the Lagos Chapter of NIPR will play a central role in the 2023 Awards, from the nomination process to the selection of winners. Stakeholders in the industry can participate this year by nominating candidates in various categories, casting their votes for preferred nominees after the shortlisting by the Awards Panel, seeking sponsorship support from their respective organizations and gracing the awards night with their presence and glamour.

She disclosed that nomination entries will be open till November 13, while voting will begin on November 27 and end on December 8.

LaPRIGA features a wide range of categories, including Best in Technology Public Relations, Best in Public Relations Education, Best in Hospitality PR, Best in Political Communication, Best in Entertainment PR, and Best Use of Research & Measurement.
Additional award categories recognise excellence in Public Relations Practitioner of the Year, Corporate Communication Professional of the Year, Most Influential PR Professional, and Outstanding Public Affairs Practitioner of the Year.

Other noteworthy categories include Best Brand in Storytelling, Best Innovation in Public Relations, Digital and Social Media Agency of the Year, Rising Public Relations Practitioner of the Year, Best in Crisis and Risk Communication, and Excellence in Internal Communication & Employee Engagement.