Olusegun Alebiosu MDCEO FirstBank

FirstBank , a trailblazer , established in 1894, Nigeria’s leading bank brand and foremost financial services group in Africa has proudly unveiled it’s new corporate campaign, ” Giant In You”, aimed at inspiring greatness in every employee, every customer, and every stakeholder .

The campaign which transcends the realm of traditional banking was conceptualized to empower, inspire, enable and support dreamers, achievers, innovators, entrepreneurs and everyday people to transcend the ordinary and begin to Think Giant Thoughts, Take Giant Steps, Make Giant strides, Achieve Giant Goals, Become Giant Successes and Live the Giant Lifestyle.

The ” Giants In You” campaign which was unveiled to brand journalists at Ebony Life Cinema, Adetokunbo Ademola Street, Victoria Island, Lagos, recently also commemorates FirstBank’s 130 years legacy of longstanding commitment to the nation’s financial sector.

Paying homage to the Bank’s history, Olayinka Ijabiyi, Head of Brand and Stakeholder Management, Marketing, and Corporate Communications , said ,“We have always done it, and our long-standing presence means a lot to everyone. We have been supporting businesses, individuals, and governments over these years. We are making giants, and every business that interacts with us experiences significant benefits. We are committed to this mission and will not stop.”

“Our extensive history of operations and unwavering commitment to supporting businesses, individuals, and government entities over the years have consistently demonstrated our value to all stakeholders.”

Elaborating on the campaign , Ijabiyi stated , “In the spirit of fostering mutually beneficial partnerships, we are proud to announce the launch of our groundbreaking initiative. Through our unwavering commitment to excellence, we have successfully transformed our clients into industry giants, revolutionizing their business operations and unlocking unprecedented growth opportunities. This is not merely a claim, but a testament to the tangible benefits experienced by our esteemed clientele. As we unveil this transformative campaign, we reaffirm our unwavering dedication to empowering our customers and propelling them to even greater heights of success.”

Observing that the Giant Campaign is more than a marketing initiative , he added that it embodies First Bank’s mission to empower, inspire, and support its community. ” It recognises the pivotal role of the media in societal development, acknowledging their crucial functions in providing information, promoting education, and shaping public perception.”

“The Giant Campaign we are launching today is not just about First Bank. It’s about the customers, the people we serve first. We believe in the giant potential within every customer, employee, and stakeholder — a giant dream, a giant possibility, a giant idea, a giant future waiting to be realised.”

“Our commitment is to offer comprehensive business support, financial expertise, growth solutions, and robust platforms to empower and unleash the Giant in You. We are the partner with the tailored solution for every customer, employee, and stakeholder; we have what every customer needs to take their dreams and turn them into giant successes.”

”First Bank’s services are designed to help customers “giant-size” their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success. For employees, First Bank promises a nurturing environment where they can grow, learn, and hone their skills, building flourishing careers and becoming industry leaders. The bank also provides stakeholders with opportunities to expand their portfolios and grow their wealth.”

Speaking at the event, Mrs. Abimbola Meshinoye, the Head of Brand Strategy and Financial Planning at First Bank, underscored the bank’s dedication to stakeholders, customers, and employees through the Giant In You campaign.

She also recognized the media’s pivotal role in contributing to the success of First Bank’s story.

Responding to a question asked during Q&A session, Ismail Omamegbe, the Head of Corporate Communications at FirstBank, Ismail Omamegbe , reiterated the bank’s strong commitment to meeting its Corporate Social Responsibility (CSR) .

He said ,” we are committed to providing comprehensive business support, financial expertise, growth-oriented solutions, diverse channels, and robust platforms specifically designed to empower and unleash the “Giant” within each individual associated with our bank.”

The highlights of the event were presentation of creative visuals of the product-specific campaigns for FirstMobile, FirstOnline, FirstDiaspora, and XploreFirst. The campaign would be promoted through television, outdoor and digital media.