Recall that for over six decades,Seaman’s  SchNapps has been a foremost symbol of tradition and cultural heritage in Nigeria popularly known as Original Prayer drink for events,traditions and festivals.

Speaking at the unveiling of the new look packaged Seaman’s in a well attended media and distributors at Marriot Hotel ,Lagos,Group Executive Director,Lexcel Mr Wale Majolagbe said ” Seaman’s Schnapps has over the years earned a revered place in the hearts of Nigerians by providing a  consistent premium taste while still standing as a custodian of tradition and celebrations across the land”

Majolagbe disclosed that  the on- going challenges of maintaining category trust amidst the threat of product adulteration has  driven Seaman’s Schnapps to take a new bold step in re- inforcing  its brand credentials and leadership.
This refresh ,Majolagbe revealed ,” is not just a response to changing times but a commitment to preserving the brand’s rich heritage while adapting to the expectations of a modern ,sophisticated audience..

Speaking in a similar vein,Marketing Manager,Grand Oak Ltd,Mr Gbemileke Lawal  said ,
“the brand recognizes that while younger consumers are proud of their roots and seek products that enhance their self-image, older consumers value their heritage and the role that Seaman’s plays in cultural and spiritual practices”,noting that this refresh is designed to speak to both groups, maintaining the authenticity and quality that older generations trust, while introducing a modern, attractive aesthetic that appeals to younger consumers.

The new Seaman’s Schnapps packaging features several innovative updates that reflect the brand’s commitment to quality and authenticity. The introduction of the Guala cap is a key enhancement, offering tamper-evident features that protect against contamination and ensure product integrity.

 Justifying the new designs,Senior brand manager,Seaman’s Schnapps ,Mrs Nnenna Uche- Onyenacho said “this  new  cap not only preserves the quality and flavor of Seaman’s Schnapps but also provides consumers with the assurance that they are receiving the original, unadulterated product.”

Continuing,,she said ”  the sleek, contemporary bottle design, combined with a bold new label, represents a blend of modern elegance and cultural pride, embodying the spirit of the Seaman’s brand.”

She further said that ” Seaman’s Schnapps has always been at the forefront of innovation in the schnapps category. As the first brand to introduce the tot glass, and customized bottle,  Seaman’s has set a standard for quality and craftsmanship. Distilled from a closely guarded recipe, Seaman’s remains the preferred schnapps among culturally-minded individuals and is the trusted spirit for mixing with herbal roots and extracts.”

  She said that ” this refresh campaign is a reaffirmation of Seaman’s position as the authentic conveyor of enduring blessings, a legacy that cannot be watered down by imitators.”

“This brand refresh aims to re-establish Seaman’s leadership in the market by addressing three main consumer pain points: premium quality, authenticity, and an attractive new look. The new packaging is more than just a cosmetic change; it is a statement of Seaman’s dedication to delivering the Original No.1 Prayer Drink that Nigerians have trusted for generations, now with enhanced features that meet the needs of today’s consumers.”

At the heart of this refresh is the Nigerian mindset—an eternal optimism that believes in a better tomorrow. Every day is greeted with a prayer for blessings, and Seaman’s Schnapps is there to accompany these prayers, offering hope and anticipation for more blessings.

The refreshed Seaman’s Schnapps, with its new look and secured seal, is engineered to preserve the enriched blessings that Nigerians have come to expect from their No.1 Prayer Drink.

The refreshed Seaman’s Schnapps is not just a product; it is a celebration of heritage, a mark of quality, and a promise of authenticity that will carry forward the legacy of Nigeria’s Original No.1 Prayer Drink. Seaman’s Schnapps is a premium spirit known for its exceptional quality and deep cultural significance.

For over six decades, Seaman’s has been the go-to choice for those who seek a drink that embodies heritage, tradition, and the promise of blessings. As we step into a new era, Seaman’s remains committed to upholding its legacy while embracing modernity to meet the needs of today’s consumers.