The Association of Advertising Agencies of Nigeria (AAAN) is hoping to drive its REV agenda through a collaborative effort with the Brand Journalists Association of Nigeria (BJAN).

Lanre Adisa, Managing Director of Noah’s Ark and President, AAAN made this known last Thursday, in response to BJAN’s request for partnership when some exco members of the latter led by its Chairman, Clara Chinwe Okoro paid him a courtesy visit at the associations secretariat in Alausa, Ikeja.

REV is an acronym that stands for “Recognition, Expansion and Value,” championed by Adisa led AAAN exco with the aim of growing the advertising profession.

According to Adisa, “our expectations basically is publicity- this is a new administration, we have sold a new way of looking at things called REV to our member agencies and REV is short form for Relevance Expansion and Value as the driving force for this administration. If there is anyway, we work together and partner to move that, that will be very fine,” he said.

To ensure that both associations don’t work at cross purposes, he noted that, a plan will be worked out by the publicity committee of AAAN and will liaise with brand journalists to ensure the targeted outcomes are achieved.

Corroborating Adisa’s position, Koyejo Abiola,
AAAN Vice President and Managing Partner, Imaginarium Marketing Communications said the REV agenda will not only improve the advertising sector but also add value to the agencies.

Speaking earlier, BJAN Chairman, Clara Okoro said the visit was part of the association’s move to renew the bond between BJAN and stakeholders.

“We did this with the last executives and most of what we discussed we implemented them for the benefit of both organisations.

“So this year, we want to present two items in the area of partnership in respect of our marketing conference.

“It’s a symbiotic relationship- and we will also be expecting to hear what AAAN want from us in terms of value and in the capacity that we will, we will deliver to the best of our ability as an organization and individually,” Clara said.

On his part, Vice Chairman of BJAN, Lukman Ishau said the collaboration request is in the area of support from AAAN member agencies to advertise in BJAN event brochure.

Beyond support, BJAN also seeks the physical presence of members of AAAN at the conference says Akin Adewakun, a member of BJAN who believes that this will go a long way to boost the clout of the conference.

In his response , AAAN  Director, Jonathan Oyovwevotu, who appreciated the visit said AAAN will give whatever support within its capabilities.

“In terms of reaching our members through the association that should not be a problem. We are all stakeholders in the marketing communications space to that extent I can assure you, we will give whatever support that we are capable of”, he remarked.

Other members of the BJAN delegation were Olufemi Adeyemi, Finance Secretary and Amechi Obiakpu, the Chief Information (CIO).