The Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (MAN), in partnership with the Federal Road Safety Corps (FRSC), is set to launch the 2024 edition of its “Don’t Drink & Drive” campaign. The two-day event will take place on December 10th and 11th, 2024, targeted at raising awareness on the dangers of drink-driving and ensuring safer roads for all Nigerians.

The campaign will kick off with a media launch at the Radisson Blu Hotel, Ikeja, on December 10th, where key stakeholders will address the media, highlighting the campaign’s goals, achievements, and the importance of continued collaboration in promoting road safety across Nigeria. The event will feature prominent executives from the BSG, FRSC, and other stakeholders in road safety advocacy.

On 11th December, the campaign will shift to three major motor parks—Ojodu, Ojota, and Oshodi—where drivers and road users will be engaged through an educational rally. During the rally, drivers will be sensitized on the dangers of drinking and driving, with a strong emphasis on responsible driving behavior. In addition, the FRSC will conduct voluntary breathalyzer tests at these locations, underscoring their commitment to fostering safer motoring environments across the country.

The 2024 edition of the “Don’t Drink & Drive” campaign promises to continue its tradition of educating the public on the risks of drinking and driving while providing the necessary tools for the FRSC to execute its duties effectively.

The BSG and the FRSC remain steadfast in their mission to reduce road accidents and make Nigerian roads safer for everyone.

About the Beer Sectoral Group (BSG)

The Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria includes key breweries such as International Breweries Plc, Guinness Nigeria Plc, and Nigerian Breweries Plc.

The group is committed to fostering responsible drinking and reducing alcohol-related crashes on Nigerian roads by promoting safe driving, in partnership with the Federal Road Safety Corps (FRSC) and other stakeholders.

 Federal Road Safety Corps (FRSC)

The Federal Road Safety Corps (FRSC) is the body responsible for ensuring safe motoring environments in Nigeria.

The FRSC focuses on reducing road accidents, educating drivers, and enforcing road safety standards across the country.