Stakeholders in Nigeria’s public relations sector gathered at the opening ceremony of the Nigeria Public Relations Week (NPRW) 2025, organized by the Nigerian Institute of Public Relations (NIPR), to chart a new course for Nigeria’s image on both national and global stages. Under the theme “Solid Minerals: A Solid Path to Nigeria’s Sustainable Economic Recovery – The Challenge for Public Relations,” the event spotlighted strategies for enhancing Nigeria’s reputation amid ongoing economic reforms and international engagements.

*A New Dawn for Nigeria’s Global Image*

The event held in Uyo, featured significant announcements, including Nigeria’s upcoming hosting of the 2026 World Public Relations Forum (WPRF). President and Chairman of NIPR, Dr. Ike Neliaku, emphasized Nigeria’s readiness to showcase the country’s rich culture, vibrant music, exotic cuisine, and warm hospitality to the world. “At WPRF 2026, the world will savor Nigeria’s magnificent splendor, from our cuisine to our creativity,” he stated confidently. “Despite concerns about safety and tourism, Nigeria will present a compelling case for itself as a premier destination in Africa.”

Neliaku underscored the importance of proactive communication in shaping perceptions, sharing a recent experience where a simple question about Nigerian food became a metaphor for external perceptions. “The challenges of leadership in Nigeria are partly due to ineffective communication. Leaders need to share their visions openly and responsibly,” he said.

*Leadership and Rebranding through Strategic Appointments*

A major highlight was the installation of John Momoh, CEO of Channels Media Group, as the pioneer Chairman of the Nigeria Reputation Management Group (NRMG)’s Body of Advisers. This strategic initiative by NIPR is dedicated to building and maintaining a positive national image. “Every negative post or harsh comment erodes our image,” said Momoh. “Let us instead share stories of innovation, resilience, and excellence within our borders, promoting constructive narratives that rebuild trust and credibility.”

Other notable appointments include Bashir Adewale Adeniyi, the Comptroller General of Nigeria Customs Service, as Vice Chairman, and Mohammed Kudu Abubakar as Secretary. Dr. Momoh expressed gratitude for the trust placed in him and called on Nigerians to use social media responsibly, advocating for a united effort to reposition Nigeria’s narrative positively.

*Stakeholders Call for Positive Narratives and National Unity*

Throughout the event, government officials and industry leaders stressed the importance of positive storytelling. Deputy Governor of Akwa Ibom, Senator Akon Eyakenyi, highlighted how negative news hampers foreign investment. “Our state is safe, peaceful, and investment-friendly,” she affirmed, urging practitioners to leverage their expertise in fostering peace and promoting government initiatives.

The Minister of Information and National Orientation, Alhaji Muhammed Idris, echoed this sentiment. “We need to speak good about our country,” he urged. “Constructive criticism is welcome, but we must focus on promoting Nigeria’s positive stories. Only then can we accelerate development and restore our national pride.”

*A Collective Responsibility for Nigeria’s Future*

Taiwo Oyedele, Chairman of the Presidential Fiscal Policy and Tax Reforms Committee, called for unity among all stakeholders. “Reforms may take time, but they are underway,” he stated. “All of us—government, media, citizens—must work together to build a better Nigeria.”

The event also paid tribute to distinguished members of the profession with posthumous awards, honoring their contributions to nation-building and the public relations field.

*Conclusion: A Vision for a Resilient Nigeria*

Addressing the gathering, Dr. Ike Neliaku emphasized the vital role of public relations in nation-building. “Our collective narratives shape perceptions. Every Nigerian has a role in telling our story—of resilience, innovation, and hope,” he said.

As Nigeria prepares to host the 2026 WPRF and strengthen its reputation management infrastructure, the stakeholders’ rallying cry is clear: to build a positive, credible, and inspiring national image that resonates both within and beyond our borders.