The Managing Director of Coleman Wires and Cables Industries Limited, Mr. George Onafowokan, has said that more foreign investors are entering Nigeria to establish businesses despite prevailing economic challenges, even as some local businesses continue to complain about the operating environment.

 He urged Nigerian manufacturers to look inward and explore the abundant opportunities within the country to boost their enterprises.

Onafowokan made this known on Thursday during the 2025 Manufacturing Conference organized by BusinessDay in Lagos, with the theme: “Unlocking Nigeria’s Manufacturing Potential: Strategies for Sustainable Growth Amid Economic Turbulence.”

Speaking as the Chairman of the Ogun State chapter of the Manufacturers Association of Nigeria (MAN) during a panel session, Onafowokan disclosed that, in his capacity, he signs off on applications from companies joining the association. From this vantage point, he noted a growing trend of foreign businesses setting up in Nigeria, contrasting it with the hesitancy and pessimism of some local firms.

Commenting on the issue of multiple taxation, the Coleman MD described it as detrimental to the manufacturing sector. Nevertheless, he emphasized that, despite these hurdles, foreign investors continue to establish operations in Nigeria, and some local manufacturers are showing resilience.

“There are opportunities to tap into. We only need to take a long-term view and be deliberate,” Onafowokan said.

In the same vein, Adetunji Aderinto, founder of Zetamind Consulting Limited and a fellow panelist, remarked that foreign investors often recognize prospects in the Nigerian market that many local manufacturers overlook. He advised manufacturers to reduce costs through technology adoption and data utilization.

“Some manufacturers shut down operations because they don’t understand what their customers need. They need to increase market share and strengthen their supply chains,” Aderinto added.

Onafowokan concluded by asserting that Nigerian-made products, such as those from Coleman Cables, surpass many foreign alternatives in quality. He encouraged Nigerians not to compromise the country’s potential for short-term gains elsewhere.

Also speaking during the session, the Director General of the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA), Mr. Olusola Obadimu, called on the Federal Government and the Central Bank of Nigeria (CBN) to take urgent steps to curb inflation. He also urged state governments to focus more on people-centric development rather than internally generated revenue alone.

The panelists collectively encouraged Nigerians to patronize locally made products and commended the Federal Government’s efforts in promoting the “Buy Nigeria” campaign.

In his remarks, the Director General of MAN, Mr. Segun Ajayi-Kadir, made a strong case for policy interventions to unlock the sector’s full potential. He stated, “The Nigerian government holds the primary responsibility for creating an enabling environment to unlock the manufacturing sector’s potential. This requires strategic action across infrastructure, fiscal policy, and regional integration.”

Ajayi-Kadir acknowledged the passage of four tax reform bills aimed at streamlining the tax system and praised the government’s Nigeria First Initiative. However, he emphasized the need for swift and effective implementation.

He further recommended making the Nigeria First Policy a binding law, with penalties for violators, to ensure transparency, public awareness, and enforcement.

MAN DG called for establishing structured platforms for regular consultations with manufacturers to align policies with industry needs.

According to him, there is need for setting up systems for timely and relevant export data sharing through embassies, trade attachés, and relevant agencies to help manufacturers access global markets.

Also ensuring consistent and transparent policy-making to boost investor confidence and foster long-term growth. Investing significantly in critical transport infrastructure — roads, ports, and industrial corridors — to reduce logistics bottlenecks and improve market access.

Ajayi-Kadir noted that while recent improvements in infrastructure are commendable, only 37% of roads are in good condition, which continues to increase production and transportation costs, making Nigerian products less competitive.