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Marketing Analytics Africa Poised To Transform Future Of Marketing Across The Continent

Marketing Analytics Africa (MAA) is proud to announce the return of its annual marketing conference scheduled to take place on Saturday, May 24th, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos. This year’s conference, themed “Marketing in the New Economy: Data-Driven Success in Challenging Times”, reflects the urgent need for African marketers, businesses, and policy leaders to evolve with the digital era and economy and reshape Africa’s marketing future.

According to Victor Ojeakhena, the Co-Founder/CEO of Marketing Analytics Africa, the Africa Marketing Technology and E-commerce Conference (AMTEC) is an annual marketing event that brings together thought leaders, executives, marketing innovators, and data strategists from across Africa to explore the latest trends, tools and tactics in martech, e-commerce, data intelligence, and customer experience optimisation, all essential for thriving in today’s economic landscape.

Victor also hinted that this year’s AMTEC event will feature a top line up marketing professionals like Feyi Olubodun, Managing Partner at Open Squares Africa; Maurice Igugu, the Chief Marketing Officer at Sterling Bank Plc; Tomisin Adetola, Colgate’s Head of Marketing; Chinwe Bode-Akinwande (CBA), Head of Sponsorship and Events at First Bank, among others.

In a show of strong industry collaboration, brands like Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, Legit.ng, Cybertron, Accret Experience, among others, have joined MAA as official partners for #AMTEC2025. These partnerships further cement the event’s credibility and impact as Africa’s leading martech and e-commerce knowledge hub.

While disclosing why AMTEC 2025 matters, Victor Ojeakhena hinted that the event has a focus on transformation, insights, and inclusion, thereby aiming to: empower brands and marketers with cutting-edge digital marketing strategies, showcase the role of data and emerging technologies in achieving scalable growth, provide a networking platform for professionals, entrepreneurs, and investors, and drive partnerships and collaborations for sustainable innovation across Africa.

AMTEC 2025 is scheduled to take place on the 24th day of May, 2025, at Landmark Events & Conference Centre, Victoria Island, Lagos, by 9:00 AM prompt.

Marketing Analytics Africa is calling on all marketing leaders, top executives and professionals, as well as small and medium-sized enterprises who are in search of fresh marketing ideas and innovations, to be part of AMTEC 2025.

FirstBank, the West African premier bank and financial inclusion service provider, is proud to announce a strategic collaboration with EStars Education Africa Limited (EStars), a global leader in educational esports.

 

Empowering the Next Generation of Esports Professionals

The partnership provides a platform for FirstBank to support the rollout of EStars’ comprehensive esports qualifications, including entry-level Certificates and BTEC courses in esports. These programmes are designed to equip students with the necessary skills and knowledge to excel in the burgeoning esports industry.

 

Innovative Financial Solutions for Gamers

In addition to educational initiatives, FirstBank and EStars are exploring the development of a co-branded gaming credit card, with the goal of enhancing customer experience and offering them a unique blend of exclusive benefits, rewards, and gaming-centric features.

 

A Commitment to Excellence and Innovation

As a leading financial services provider in Africa, with a vast network of over 820 business locations and 39 million+ customer accounts, FirstBank is uniquely positioned to drive economic growth and empowerment. The collaboration with EStars embodies FirstBank’s commitment to innovation, youth development, and supporting emerging sectors like esports, ultimately ensuring a stable economic future for generations to come

 

Mags Byrne, EStars CEO stated: “We are thrilled to be partnering with FirstBank, Nigeria’s oldest bank, to introduce our educational products to their customers.  Our aim is to bring educational esports to all of Africa, and innovative partnerships like this make this possible”. 

 

Joel Popoola, EStars’ Africa Advisor added: “This partnership between EStars and FirstBank marks a significant milestone in advancing esports education in Nigeria. By integrating structured learning pathways into the rapidly expanding esports industry, we are providing Nigerian students with the opportunity to develop essential digital, entrepreneurial, and technical skills that are critical for the future workforce. This collaboration is about more than just gaming—it’s about equipping young people with the knowledge and competencies they need to thrive in a digital economy, opening doors to new career opportunities in technology, manufacturing, and beyond.”

 

Expressing enthusiasm about the partnership, Chukwuma Ezirim Group Executive, E-Business and Retail Products Division, FirstBank, said “We are excited to collaborate with EStars in pioneering esports education for the youths. Esports present a new frontier of creativity, innovation and career opportunities. We recognize the vast potential of esports in shaping the future of our youth and we are ready to harness it for their benefits. By investing in esports education, we are not only opening up exciting career paths for the youths but also contributing to the growth and development of the African esports ecosystem. FirstBank is proud to be at the forefront of this innovative endeavour”

 

 

NGX Group, Market Stakeholders Honour Dr. Pascal Dozie’s Enduring Impact

NGX honours Pascal Dozie with heartfelt tributes | News Express Nigeria

 

Captains of industry, financial leaders, and dignitaries gathered at the Nigerian Exchange Group House for an Afternoon of Tributes and Special Closing Gong Ceremony in honour of late Dr. Pascal G. Dozie, OON, CON, former President of the Council of the Nigerian Stock Exchange (NSE). Organised by Nigerian Exchange Group (NGX Group), the event celebrated a visionary whose leadership and integrity helped shape Nigeria’s financial markets and corporate landscape.

 

 

In his welcome remarks, Alhaji (Dr.) Umaru Kwairanga, Chairman of NGX Group, reflected on Dr. Dozie’s profound influence, stating, “Dr. Dozie was a banker, entrepreneur, economist, and philanthropist—but above all, he was a builder of institutions. His tenure as President of the NSE Council marked a pivotal chapter in our history. With foresight and steady leadership, he laid the foundation for a world-class Exchange that not only serves Nigeria but inspires confidence across Africa.”

 

 

Continuing the stream of tributes, industry leaders shared reflections on Dr. Dozie’s legacy of principled leadership and institutional advancement. Dr. Ernest Ndukwe, Chairman of MTN Nigeria Plc, praised his role in entrenching professionalism in the private sector. Mr. Gabriel Idahosa, President of the Lagos Chamber of Commerce and Industry, described him as “a man of unwavering principle whose life embodied ethical leadership and nation-building.” Dr. Raymond Obieri, former NSE Council President, recalled their shared commitment to institutional growth: “Pascal was the kind of leader who brought calm to chaos and vision to uncertainty. His leadership was never about power, it was always about purpose.”

 

 

Adding to this sentiment, Mr. Ahonsi Unuigbe, Chairman of Nigerian Exchange Limited, urged attendees to honour Dr. Dozie’s legacy through action: “He did not just serve; he built, inspired, and transformed. The greatest tribute we can pay is to ensure the institutions he strengthened continue to thrive with integrity, transparency, and innovation.”

 

 

Mr. Olaniyi Yusuf, Chairman of the Nigerian Economic Summit Group (NESG), underscored Dr. Dozie’s foundational role: “He was not just a founding father of NESG but a compass for our mission to build a globally competitive Nigerian economy. His vision and principled leadership continue to guide us.”

 

 

Speaking from a personal perspective, Mr. Uzoma Dozie offered an intimate tribute to his father: “Beyond his professional achievements, he was a man of quiet wisdom and grace. His presence commanded respect, and his influence shaped minds and institutions alike. His absence will be deeply felt.”

 

 

Mr. Temi Popoola, Group Chief Executive Officer of NGX Group, added: “Dr. Dozie was more than an industry titan, he was a mentor, a visionary, and a nation-builder. His contributions were not just pioneering but transformative. To his family, we say thank you for sharing him with the nation. May his soul rest in peace, and may we all carry forward the light he ignited.”

 

 

Other notable speakers included Mr. Emmanuel Ikazoboh, former Interim Administrator, NSE; Mr. Oscar N. Onyema, OON, former Group CEO, NGX Group; Mr. Olufemi Akinsanya, Chairman of NGX Regulation; Mrs. Elizabeth Ebi, Managing Director, Futureview Group; and Mr. Frank Aigbogun, Publisher/CEO of BusinessDay Media.

 

 

The ceremony concluded with the symbolic Closing Gong Ceremony, not as a farewell, but as a reaffirmation of the values of integrity, excellence, and service to humanity, Dr. Dozie championed.

“Coronation Insurance Hosts Business Protection Webinar For Corporates And Entrepreneurs 

 

 

In Nigeria’s dynamic business environment, entrepreneurship is booming—but so are the risks. From fire outbreaks and theft to liability claims and sudden business interruptions, entrepreneurs face a range of unpredictable threats that can shake even the most promising ventures. Yet, too many business owners still see insurance as an afterthought.

 

Coronation Insurance Plc is hosting the next edition of its Webinar Series titled, “Business Protection Insurance: What Every Entrepreneur Should Know,”.

 

It is tailored for entrepreneurs, SMEs, and business owners looking to secure their growth and future. Why you should attend  In the rush of managing day-to-day operations, many business owners neglect one key asset—protection. The reality is that one unexpected event could derail years of effort. Insurance is not just a fallback plan; it is a strategic tool for long-term sustainability and growth.

 

Without adequate protection, businesses expose themselves to risks that could lead to devastating losses.

 

The right insurance cover is essential for safeguarding your assets, your employees, and your business’s future.

 

This webinar will shift perspectives and help entrepreneurs understand how the right insurance cover can be the difference between bouncing back or shutting down.

 

What to Expect: ·Practical insights into the unique insurance needs of SMEs, startups, and growing ventures. ·Real-life case studies showcasing how insurance helped businesses survive crises. ·An expert breakdown of essential cover types like property, liability, business interruption, etc. ·A live Q&A session where attendees can ask questions and get actionable advice. ·A spotlight on how Coronation Insurance supports business owners with tailor-made solutions across industries. Our Experts are here to help you make the right decision Gain firsthand insights from a powerful lineup of speakers spanning insurance, finance, business strategy and entrepreneurship. These industry trailblazers will break down the essentials of business protection using real-life scenarios and simple, relatable terms. Whether you are just starting or scaling up, our experts will help you understand the risks, navigate uncertainties, and make smart, protective decisions for your business. Save the Date:  Date: Thursday, May 15th, 2025 Time: 10:00 AM – 12:00 PM (WAT) Location: Virtual Event (Zoom) Register Now and take the first step towards safeguarding your business: Secure your spot: https://tinyurl.com/CIP-Webinar-2 For More Information: – Visit our website: www.coronation.ng – Call us at: 02-012774500 – Email us at: info@coronationinsurance.com.ng

Cascador And Sterling Bank Launch $2M Fund To Redefine SME Lending In Nigeria

Cascador, Nigeria’s premier accelerator for mid-stage entrepreneurs, has announced a landmark partnership with Sterling Bank to launch a bold new debt funding model to unlock growth for Africa’s most promising ventures.
Backed by a $2 million Catalytic Fund, the partnership introduces flexible, founder-friendly financing for Cascador alumni; pairing low-interest debt with business mentorship, tailored repayment terms, and dramatically reduced collateral requirements.
“This is a breakthrough moment for Cascador and for the entrepreneurs we serve,” said Dave DeLucia, Founder of Cascador. “Through our partnership with
Sterling Bank, we’re deploying capital in a way that’s truly catalytic -pairing mentorship and education with access to capital that’s structured around the real-life cash flows of growing
businesses.”
Sterling Bank will serve as fund custodian and structuring partner, offering entrepreneurs access to a diverse portfolio of instruments, from equipment loans to revenue-based financing, designed for mid-stage SMEs in sectors critical to Nigeria’s future: healthcare, logistics, education, manufacturing, agri-business, and financial inclusion.
“We’re proud to support purpose-driven entrepreneurs with capital that meets them where they are -flexible, affordable, and designed around the realities of building a business in Nigeria,” said Abubakar Suleiman, Managing Director and CEO of Sterling Bank. “This isn’t just about funding, it’s about creating a new kind of financial support system that prioritises impact over formality and progress over paperwork. We hope
the fund presents a new model for capital deployment -one that other institutions and private investors across the continent can adopt to unlock the potential of Africa’s entrepreneurs.
Unlike conventional lending, the Sterling-Cascador model emphasises trust, traction, and long-term viability.
Beneficiaries will enjoy custom repayment plans and reducedrisk lending, supported by a first-loss guarantee from Cascador and technical
assistance from leading business advisors.
Applications for the Catalytic Fund opened February 14th and will culminate in a highprofile, invitation-only Pitch Day on May 14, 2025 where finalists will present to an elite investment committee composed of business leaders, faculty advisors, and investment professionals. Cascador will allocate both debt and equity funding based on impact, business viability, and long-term growth potential.
Additional partners include the Nigeria Sovereign Investment Authority (NSIA) and the Development Bank of Nigeria (DBN), who will sponsor innovation awards for top performing ventures at the Pitch Day event.
Since 2019, Cascador has supported over 60 entrepreneurs who have collectively raised more than $55M and created thousands of jobs across the continent. The launch of the
Catalytic Fund, and the collaboration with Sterling Bank, represents a powerful new chapter in Cascador’s mission to strengthen Africa’s entrepreneurial ecosystem.
Entrepreneurs are encouraged to apply for admission to Cascador’s 2025 accelerator program and, ultimately, eligibility for the Catalytic Fund.
About Cascador
Cascador is an annual, intensive program focused on developing mid-stage Nigerian entrepreneurs who are scaling mission-driven companies. Through a unique blend of
education, mentoring, and personalized support, Cascador empowers entrepreneurs to make a positive impact through job creation, innovation, and development of opportunities for
underprivileged and marginalized communities. Learn more at cascador.org.
About Sterling Bank
Sterling Bank is a leading Nigerian commercial bank and one of Africa’s most progressive financial institutions, widely recognized for its bold approach to customer advocacy and ethical
banking. From eliminating local transfer fees through its OneBank platform to championing inclusive access to capital, the bank has consistently led with impact. Renowned for its HEART
of Sterling strategy, which focuses major investments into the Healthcare, Education, Agriculture, Renewable Energy, and Transportation sectors of the Nigerian economy, Sterling
continues to build financial solutions that go beyond banking to enable dignity, mobility, and opportunity for millions of Nigerians. Explore Sterling Bank offerings at sterling.ng.
CSCS Launches Innovative *7270# USSD Code  Service

CSCS Launches *7270#, USSD Code Service – Nigerian CommunicationWeek
 Central Securities Clearing System PLC (CSCS), proudly announces the launch of *7270#, its Unstructured Supplementary Service Data (USSD) code service, set to go live on May 8th, 2025. The USSD code service is an innovative solution designed to enhance the ease and accessibility of investment services for all users. This service leverages the network capabilities of MTN Nigeria to bring unparalleled convenience to investors.
Driven by a relentless commitment to innovation, CSCS aims to revolutionize information access within the Nigerian capital market through this USSD code service. As the Central Securities Depository (CSD), CSCS focuses on enhancing investor experiences and providing deeper market insights with unparalleled convenience.
The CSCS USSD code service offers seamless access to essential market information directly from mobile phones, eliminating the need for internet connectivity or specialized trading platforms. Investors can now effortlessly retrieve Clearing House Number (CHN), check Direct Cash Settlement (DCS) status, view stock positions, account balances, and account status confirmations.
Haruna Jalo-Waziri, Managing Director and Chief Executive Officer of CSCS, said ” We are excited to launch the *7270# USSD code service, a significant step in leveraging mobile technology to democratize access to account and portfolio information. This service empowers every investor, regardless of their location or resources, to stay informed about their investments. At CSCS, we believe that financial inclusivity is key to driving economic growth.”
“Our partnership with MTN Nigeria on this project represents a significant leap toward a more inclusive financial landscape, leveraging the spread of the MTN network. This collaboration enhances the investing experience, reinforcing our shared commitment to empowering individuals with the tools they need to manage their financial futures effectively.” he added.
The CSCS USSD code service will initially be available to MTN users only. However, CSCS plans to expand this service to other networks soon. This innovative service offers investors streamlined and secure access to critical market information at their fingertips.
Aisha Umar Mumuni, Chief Digital Officer of MTN Nigeria, commented “This collaboration with CSCS on the *7270# USSD service underscores MTN’s commitment to harnessing the power of mobile technology to simplify complex processes for our users. By making critical investment information available at the touch of a button, we are helping to democratize access to the capital markets and, in the process, enhance investor engagement and market transparency.”
CSCS continues to lead the way in technological advancements, reinforcing its position as a pivotal player in the Nigerian capital market ecosystem. This initiative underscores our dedication to enhancing market efficiency and empowering investors with the tools they need for informed decision-making.
About CSCS
The Central Securities Clearing System (CSCS) is a Public Limited Company with a diversified shareholder base, including the Nigerian Exchange Group, some of the largest banks in Nigeria, private equity firms, investment banks and other corporate and individual shareholders.  With over two decades of operation, serving as the Central Securities Depository for the Nigerian Capital Market, CSCS has been pivotal to the growth and transformation of the capital market, including its audacious full dematerialization of share certificates and shortening of the settlement cycle in the capital market.
CSCS serves as the Central Depository for Equities, Commercial Papers, Corporate Bonds, Sub-National Bonds, certain Sovereign Bonds (such as the FGN Sukuk and the FGN Savings Bond), Equity-traded Funds, Real estate Investment Trusts, Mutual funds and Commodities. CSCS is licensed and regulated by the Securities and Exchange Commission (SEC). The activities of CSCS are governed by the Investment and Securities Act 2007, the Companies and Allied Matters Act 2004, and the SEC Rules.
Leveraging digital technologies, CSCS serves its participants, institutional investors, and retail investors through varying channels, including its web portal, www.cscs.ng; online and mobile applications; web chatbot; Data Exchange platforms; and customer service call center, 070 CALL CSCS—070022552727 or 01 448 0500, amongst others.
Unity Bank Launches GenFi, Targets Children, Teens with Gamified Banking Platform

In a bold move to redefine promotion of financial literacy, Nigeria’s retail lender, Unity Bank Plc, has unveiled GenFi, a new digital banking platform tailored to empower kids and teenagers between the ages of 8 and 18 with essential financial skills.

The launch follows a report by the Central Bank of Nigeria, which found that only 38% of Nigerian adults are financially literate. This alarming statistic underlines the urgent need for early financial education.

GenFi, therefore, aims to reverse this trend by offering young users the platform to manage money effectively, aggregate and track allowances or income, set and achieve savings goals, and develop smart spending habits with parental guidance.

Speaking at the official launch event in Lagos, the Managing Director/Chief Executive Officer (Ag) of Unity Bank Plc, Mr. Ebenezer Kolawole, said the launch of the Genfi App represents a significant milestone since Unity Bank’s foray into retail Banking started several years ago, adding that “as the Bank continues to evolve, the institution is constantly innovating with technology to enable us drive more financial inclusiveness in different segments of the market”.

Mr. Kolawole explained that Genfi was inspired by the desire to nurture a financially savvy generation, and empower them to make smarter financial choices.

He said, “GenFi is short for Generation Finance, and with this app, the Bank is pioneering solution designed to empower Children, Teenagers, particularly Gen Z and Gen Alpha, with essential financial literacy skills and a Personal Finance Management Solution.

“GenFi is a market proposition that helps us address a critical knowledge gap among our kids and Teens as it also connects with the strong passion of parents desirous to empower their wards with financial literacy.”

Similarly, the Divisional Head of Retail and SME Banking at Unity Bank, Mrs. Adenike Abimbola, described GenFi as a financial product that goes beyond Banking: hence a financial literacy ecosystem designed to inculcate financial literacy skills amongst Nigerian Children through an engaging and gamified platform.

“Financial literacy is not a luxury. It’s a life skill. And like most life skills, the best time to learn is from childhood. That’s why we created GenFi, not just as a banking app, but as an interactive experience that nurtures discipline, planning, and financial independence from an early age,” Abimbola explained.

The Genfi platform leverages behavioural science and gamification to make financial learning fun and practical. Parents can monitor transactions, guide financial behaviours, and initiate real-life conversations around money management, thereby promoting not just financial skills, but also stronger family bonds.

“Imagine a 12-year-old setting a goal to save for a bicycle, not only are they learning to save, but they are also learning patience, discipline, and the value of delayed gratification. That’s the GenFi advantage,” said Abimbola.

Speaking after the launch, one of the students who attended the launch event, Master Ajayi Favour of Victoria Island Junior Secondary School, described Genfi as an “innovative banking solution that will equip children and teenagers with financial intelligence, management, and independence.” He expressed confidence that the app will gain global reach and become popular among the target demographics.

Also, a guest at the launch and school proprietor, Sylvia Ezeora, described the Genfi app as “user-friendly, educational, and motivational for children”. She noted that beyond teaching financial literacy, “the app empowers parents to reinforce positive behaviour through rewards for completed tasks and promotes responsibility”.

Another guest and parent, Genevieve Adindu, commended Unity Bank for the innovative solution, tailored for children aged 8 to 18, and noted that Genfi “provides a modern, engaging approach to instilling saving habits early in life, replacing traditional methods like the kolo with a more effective digital tool, thereby becoming a powerful companion for children’s financial education”.

GenFi is positioned as a national benchmark for youth-focused digital banking, with the potential to drive economic inclusion and sustainability across generations. The launch event was attended by key stakeholders from the education and finance sectors, technology partners, media, and young students who will be among the early adopters.

Airtel Announces Agreement With SpaceX To Bring Starlink’s Connectivity Solutions

Airtel Africa announced today an agreement with SpaceX to bring Starlink’s high-speed internet services to its customers in Africa. Currently, SpaceX has acquired requisite licenses in 9 out of 14 countries within Airtel Africa’s footprint. Operating licenses for the other 5 countries are under process.

 

With this collaboration, Airtel Africa will further enhance its next-generation satellite connectivity offerings and augment connectivity for enterprises, businesses, and socio-economic communities like schools, health centres in even the most rural parts of Africa. Airtel Africa will also explore rural coverage expansion through cellular backhauling.

 

Airtel Africa and SpaceX will continue to explore other areas to promote digital inclusion in the continent as well as SpaceX’s ability to utilize and benefit from Airtel’s ground network infrastructure and other capabilities in Africa.

 

Airtel Africa MD and Chief Executive Officer Sunil Taldar said: “We remain deeply committed to our vision to enrich the lives of people of Africa. This partnership with SpaceX is a significant step to demonstrate our continued commitment to advancing Africa’s digital economy through strategic investments and partnerships. Next-generation satellite connectivity will ensure that every individual, business, and community have reliable and affordable voice and data connectivity even in the most remote and currently under-served parts of Africa.”

 

SpaceX Vice President of Starlink Business Operations Chad Gibbs said: “We are very excited to work with Airtel to bring the transformative benefits of Starlink to the African people in new and innovative ways.

 

Starlink is available in more than 20 African markets and this agreement with Airtel highlights how, once licensed, Starlink welcomes the opportunity to join forces with important industry leaders to ensure as many people as possible can benefit from Starlink’s presence.

 

 

The team at Airtel has played a pivotal role in Africa’s telecom story, so working with them to complement our direct offering across Africa makes great sense for our business.”

 

 

Gen Christopher Musa — A Beacon of Renewed Hope in Nigeria’s Defence

In President Bola Ahmed Tinubu’s “Renewed Hope” agenda lies a national call to action — to restore trust in public institutions, secure the country’s territorial integrity, and realign Nigeria’s governance with the expectations of a forward-looking people.

While this vision spans multiple sectors, from economic revitalization to social inclusion, none is more urgent or foundational than national security.

In this regard, the leadership of General Christopher Gwabin Musa, Nigeria’s 18th Chief of Defence Staff, offers a clear and compelling demonstration of how competent, visionary leadership can transform not only institutions but public confidence itself.

Born on December 25, 1967, in Sokoto, General Musa’s military journey spans over three decades of distinguished service.

 

A product of the Nigerian Defence Academy, he has augmented his professional training with a Bachelor of Science degree, an Advanced Diploma in Security Management from the University of Lagos, and a Master’s in Military Science from the International College of Defence Studies in China.

 

This blend of local grounding and international exposure reflects the intellectual preparedness that today’s military leadership demands.

General Musa’s career, defined by key command postings across conflict zones, is not just a chronicle of personal accomplishment—it is a mirror of Nigeria’s broader fight for stability, unity, and peace. From his leadership roles in Operation Lafiya Dole to his command of the Nigerian Army Infantry Corps, his operational legacy is one of courage under pressure and a rare ability to balance tactical decision-making with strategic foresight.

Under his stewardship, Nigeria’s military has seen a decisive shift in posture. General Musa has championed a transition from reactive defence mechanisms to proactive and offensive strategic doctrines. Operations have become more intelligence-driven, more technologically enabled, and more people-focused. One example stands tall in national memory: the successful rescue of 330 Chibok schoolgirls from the clutches of Boko Haram insurgents in the dense terrain of Sambisa Forest.

 

This operation — meticulously planned and effectively executed — did more than return daughters to their families; it restored belief in the Nigerian military’s capacity to deliver on its mandate.

This renewed efficiency has not come by chance. General Musa has prioritized the modernization of military hardware and the integration of new technologies, including drone surveillance, cyber defence capabilities, and encrypted communications.

 

These upgrades, while often discussed in policy circles, have been implemented under his watch with speed and precision. The result is a military better equipped to confront asymmetric threats, whether from insurgents, bandits, or cyber terrorists.

Yet, perhaps one of the most commendable aspects of General Musa’s leadership is his commitment to ethical warfare and human rights. He has consistently advocated for adherence to international humanitarian laws, and under his watch, the Armed Forces have adopted codes of conduct that emphasize the protection of civilians, accountability in combat operations, and zero tolerance for abuse. In a region where accusations of military excesses have often marred counter-insurgency efforts, this emphasis on professionalism has helped rebuild the credibility of Nigeria’s Armed Forces both at home and abroad.

Crucially, he has also invested in military-civilian relations. Recognizing that local intelligence is the lifeblood of successful operations, General Musa has fostered partnerships with community leaders, civil society organizations, and traditional institutions. These engagements have not only improved information flow but have also cultivated a spirit of mutual trust between the Armed Forces and the citizens they protect — an often-overlooked but essential component of sustainable peace.

On the structural front, General Musa has introduced and expanded the concept of “Super Camps” — fortified military hubs strategically located to ensure rapid response and sustained pressure on insurgent groups. These camps have proven effective in launching agile operations, disrupting terrorist enclaves, and reclaiming lost territories. Complementing these efforts is a renewed focus on troop welfare: improved barracks conditions, timely payment of allowances, enhanced healthcare access, and mental health support systems have all contributed to higher morale and better performance in the field.

Moreover, General Musa has been instrumental in deepening Nigeria’s defence diplomacy. Through military exchanges, joint training programs, and intelligence-sharing partnerships with allied nations, Nigeria’s Armed Forces are now benefiting from global best practices. His approach reflects a clear understanding that security in the 21st century is a collaborative endeavor that transcends borders.

His leadership of “Operation Hadin Kai,” in particular, exemplifies this shift in mindset. Moving beyond containment, the operation now targets the roots of insurgency through psychological operations, rehabilitation of defectors, and reintegration programs — all strategies that speak to a broader and more humane understanding of security as both physical and psychological.

As Nigeria confronts its many security challenges — from terrorism in the northeast to separatist agitations and transnational crime — General Musa’s leadership has brought a sense of stability and strategic continuity to a volatile landscape. He has not only fought battles on the field but also restored the internal architecture of military command with discipline, foresight, and integrity.

In the context of President Tinubu’s “Renewed Hope” vision, General Christopher Musa is a crucial asset. His leadership represents the fusion of strength and strategy, of force and foresight. As the country looks to rebuild trust in its institutions and strengthen the social contract between the state and its people, the military — under Musa’s guidance — is emerging not just as a fighting force, but as a unifying institution capable of upholding the values of democracy, rule of law, and national pride.

In a time of great uncertainty, Nigeria must hold on to its exemplars. General Musa is one such figure — steady, focused, and aligned with the ideals of national rebirth. His story is not just that of a soldier. It is the story of Nigeria’s capacity to evolve, defend itself with dignity, and lead with purpose.

Kennedy Elaigwu Awodi writes from.North Carolina (USA)

President Tinubu To Meet GenCos Over N4tn Power Sector Debt

President Bola Tinubu will meet with the leadership of electricity-generating companies over the N4 trillion power sector debt.

A statement by the Special Adviser, Strategic Communications and Media Relations to the Minister of Power, Adebayo Adelabu, Bolaji Tunji, on Sunday, said the Federal Government vowed to urgently address the debt following high-stakes talks between Adelabu and chairmen of Generating GenCos in Abuja on Tuesday.

He said FG’s intervention is aimed at averting an imminent collapse of the power infrastructure in the country.

According to the statement, the minister assured GenCos executives that the government would prioritise immediate payment of a significant amount out of the N4tn debt, while the balance would be defrayed through other debt instruments.

He said this would be proposed in a meeting being planned between President Tinubu and GenCos’ leadership.

“There is need to pay a substantial amount of the debt in cash. At the minimum, let us pay a substantial amount, then ask for a debt instrument in promissory notes to pay the rest”.

He assured the payment of the outstanding balance within six months through financial instruments such as promissory notes.

“We recognise the urgency of this matter. The government is committed to resolving this debt to stabilise the sector and prevent further crisis,” Adelabu stated, adding that the president would meet with GenCos leadership to fast-track the process.

The GenCoS were led by the Chairman of Mainstream Energy Solutions, who is also the Chairman of the Association of Power Generating Companies (APGA), Col. Sani Bello, who had earlier sounded the alarm over the sector’s dire state, citing the N4tn debt as a critical threat to operations.

He also warned that liquidity challenges had left GenCos unable to secure loans or maintain infrastructure. “Without urgent intervention, the entire power ecosystem could collapse,” he stressed.

Kola Adesina, Chairman of Egbin Power and First Independent Power Limited, echoed the urgency: “This is a national emergency. Everything hinges on power—industries, homes, hospitals. We cannot afford to let the sector fail.”

Adelabu acknowledged the government’s role in the sector’s struggles, pledging to not only clear the debt but also implement reforms to ease operational bottlenecks. He emphasised the need for full liberalisation of the power sector, urging Nigerians to embrace cost-reflective tariffs.

“Citizens must pay the appropriate price for the energy consumed. The Federal Government will continue to provide targeted subsidies for economically disadvantaged Nigerians. We have to understand that our economy cannot sustain subsidies indefinitely,” he asserted, calling for public sensitisation campaigns to drive compliance.

Dr. Joy Ogaji, CEO of APGC Power, detailed systemic challenges undermining GenCos, including chronic payment defaults, erratic gas supply, and foreign exchange volatility.

She noted that the naira’s plunge from ₦157/$1 in 2013 to ₦1,600/$1 had devastated maintenance budgets and loan repayments.

“GenCos have borne unsustainable risks—from grid failures to unproductive taxes—while remaining patriotic,” she said.

The minister outlined plans to transition the sector toward sustainability, including regulatory reviews to reduce levies and enhance market stability.

He also urged GenCos to collaborate on advocacy efforts to educate Nigerians on efficient electricity use and tariff realities.

Source: Channels TV