Seasoned marketing professional and CEO, Managing Partner, Open Squares Africa, Feyi Olubodun, will deliver the keynote address at the 3rd edition of MediaConsortium Conference (MCCA) on Thursday, September 18, 2025.

The conference with the theme: “DEFINING VALUE IN THE MODERN MARKET: BEYOND PRICE, QUALITY, EXPERIENCE AND ETHICS”, will hold at the Lagos Chamber of Commerce and Industry (LCCI) Alausa, Ikeja, Lagos by 10am.

Olubodun, is a sought after speaker and experienced brand builder with several years of experience of building and managing top brands. He was the former Chief Executive at InsightPublicis, and will be bringing his experience to bear in his paper on the theme.

According to the organiser, MediaConsortium Conference, the concept of “value” is no longer confined to the traditional pillars of price, quality, experience, and ethics, in the ever-evolving global marketplace. While these elements remain essential, today’s discerning consumers, investors, and stakeholders demand a more nuanced and multidimensional interpretation of value. To stay relevant and competitive, brands must redefine what value truly means in the modern age.

The event will pull industry stakeholders and allied sectors in an engaging and impactful sections with the aim to stimulate consumer/brand engagement.

A list of marketing communications experts have confirmed their participation to discuss Olubodun’s paper. Among them are Obinna Ojekwe, Marketing Lead, Hydrogen, Yinka Femi Opadere, Head, Online Media, Globacom and Samuel Akinrimisi, New Product Development Lead, EKo Supreme Resources Nig. Limited.

The MediaConsortium Conference, hosted by MediaConsortium, a leading brands, business, and marketing publication, aims to facilitate engagement among stakeholders in the IMC and related sectors to address pertinent issues.

This year’s event follows the successful maiden edition held in 2023 at the Sheraton Hotels and Suites, Ikeja and a second edition held at the LCCI, Ikeja.