Moniepoint Microfinance Bank (MFB) has launched its new brand campaign, “Made for Your Progress,” reaffirming its commitment to powering the dreams of millions of Nigerians.

The campaign establishes Moniepoint MFB as a financial partner for Nigeria’s aspirational and ambitious individuals across all spheres of human endeavor.

The “Made for Your Progress” campaign celebrates the real people making real moves on their journey to success.

It spotlights the small, medium, and big everyday victories that lead to customer growth, underlining Moniepoint’s commitment to being a reliable, sophisticated, and approachable financial partner.

According to Babatunde Olofin, Managing Director of Moniepoint MFB, “At Moniepoint, we have always believed that the ambitions of Nigerians are the bedrock of our economy.

“We celebrate the people behind the many businesses we serve, and the individuals who have created value with our personal banking service.”

To signpost this message of aspiration and achievement, Moniepoint MFB has appointed Nigerian football star Victor Osimhen as its brand ambassador.

Osimhen’s inspiring “grass-to-grace” story of determination, resilience, and achievement resonates deeply with the spirit of the Moniepoint brand and the audience it serves.

Osimhen’s journey from humble beginnings to becoming one of Africa’s most celebrated football exports embodies the spirit of ambition, hard work, triumph, and the Nigerian hustle.

As part of its move to deepen financial inclusion, Moniepoint MFB launched its personal banking service in August 2023 to offer a comprehensive range of solutions designed to make personal financial management seamless and accessible.

Key offerings include a personal banking app that enables users to easily make transfers, pay bills, and purchase airtime.

The service is complemented by a Moniepoint debit card usable at ATMs, POS terminals, and online, backed by a reliable payment infrastructure trusted by over 10 million businesses in Nigeria.

The campaign will feature integrated marketing communications across traditional and digital platforms, showcasing diverse customer stories and highlighting how Moniepoint’s innovative products and services enable real progress in people’s lives.

With this campaign, Moniepoint MFB will reinvent its products and services as being more than a transactional tool, but as Nigeria’s definitive financial institution that fuels ambition, powers dreams, and delivers financial comfort, confidence, and freedom with security and reliability to boot.

The “Made for Your Progress” campaign is a testament to Moniepoint MFB’s commitment to supporting the dreams and ambitions of Nigerians.

With Victor Osimhen as its brand ambassador, the campaign is set to inspire millions of Nigerians to keep striving for more.

By providing financial comfort, confidence, and freedom, Moniepoint MFB is poised to be the reliable and innovative partner for individuals and businesses nationwide.