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All Posts in "Day: November 6, 2025"

Nestlé Powers Africa’s Next Wave Of Culinary Creators With MAGGIVerse 2.0

 Nigeria’s leading culinary brand from Nestlé, has reaffirmed its leadership in driving Africa’s creator economy with the successful second edition of the MAGGI Creators Conference, themed “The MAGGIVerse 2.0.”
Held from November 1–2, 2025, at the Landmark Event Centre, Lagos, the two-day event brought together hundreds of digital storytellers, food influencers, and creative entrepreneurs from across West and Central Africa. The conference served as a vibrant hub for learning, collaboration, and inspiration—exploring how creativity, storytelling, and innovation continue to shape Africa’s digital and culinary landscape.
In her welcome address, Funmi Osineye, Category Marketing Manager, Culinary (MAGGI), Nestlé Nigeria, emphasized the brand’s long-term commitment to empowering African creators:
“The creator economy in Africa is redefining how stories are told, livelihoods are built, and communities are shaped. Through the MAGGIVerse, we’re helping creators turn passion into purpose while building a connected ecosystem that celebrates culture, creativity, and shared growth.”
Building on the success of its debut edition in 2024, this year’s conference featured panels, workshops, and masterclasses on storytelling, brand building, and digital monetization. Highlights included a TikTok Masterclass on content algorithms and authentic influence, as well as engaging discussions on “The Palette of Digital Content,” featuring Sisi Yemmie, Noble Igwe, Dr. Jamila Lawal, and Gina Ehikodi-Ojo.
In her keynote address, Mrs. Iquo Ukoh, former Nestle Director, Marketing Services Manager at Nestlé Nigeria and CEO of Entod Marketing Ltd, spoke on the importance of authenticity in food storytelling:
“We are witnessing a cultural evolution. Preserving traditional dishes and presenting them authentically online will be key to maintaining Africa’s culinary heritage.”
Brian Nwana, Guinness World Record holder and digital food creator, delivered an inspiring session on “The Future Plate: Marrying Culinary Arts with Digital Frontiers.” He encouraged creators to stay consistent, leverage data, and seize seasonal opportunities to grow visibility and influence. Detty December is coming, an opportunity to trend food content because tourists will surely need to know where and what to eat.
Ghanaian lifestyle creator Kojo Junior described the Maggi Creators Conference as a powerful platform for cross-border collaboration and creativity in Africa’s digital space. It’s a great bridge for creators across countries.
Adding a platform perspective, Vivian Chuene, Publisher Partnerships Lead for Sub-Saharan Africa at TikTok, noted:
“The world is watching African creators. Global audiences are curious about African content, and now is the time to position creators to take advantage of that demand.”
A major highlight was the unveiling of 12 new MAGGI Food Ambassadors, including Sisi Yemmie, Ify’s Kitchen,
Geenafoodiesandspice, Dr. Jamila Lawal, and Brian Nwana, among others. These ambassadors embody the next generation of culinary innovators driving authentic African food storytelling across digital platforms.
Other newly announced ambassadors include Anisah Lawal (the.chefnisah), Mariam Buhari (Fabulous_nosh_and_recipes), Egbe Chukwualuka (cookwith_aluks), Okeke Oluebube (cookwith_mimii), Samira Abdullahi (Samrahs_cuisine), Zainab Saad Ahmed (Hanan_malab), and Bello Yasmine Mansur (Yasmieen_ymb).
Reflecting on the milestone, Funmi Osineye added:
“The MAGGIVerse represents creativity without limits. By connecting creators, innovators, and storytellers, MAGGI is shaping a future where African voices continue to inspire the world—one meal, one story, and one post at a time.”
Now in its second year, the MAGGI Creators Conference has solidified its role as a catalyst for Africa’s creator-led growth—bridging communities, driving innovation, and strengthening MAGGI’s legacy as a brand that nourishes both body and creativity.

 

Online Poster by — November 6, 2025 in brands and Marketing
Leadway Pensure PFA Celebrates 20 Years Of Trust, Service And Innovation

 

 

Leadway Pensure PFA, a Pension Fund Administrator in Nigeria, proudly celebrates its 20th anniversary. This milestone marks two decades of trust, exceptional service delivery and value creation in its mission to protect the financial wellness of Nigerian workers.

 

Over the last 20 years, the PFA has served thousands of customers across Nigeria and beyond, standing as a clear testament to its commitment to providing financial stability at various stages of workers’ career journeys.

 

Speaking on this remarkable achievement, Olusakin Labeodan, MD/CEO, Leadway Pensure PFA, stated: “As we celebrate 20 years of Leadway Pensure PFA, this milestone is more than a celebration of longevity, it is a tribute to trust, service and innovation. From the very beginning, our mission has been very clear, to deliver a pension system without barriers. Over two decades, we have transformed this vision into reality by simplifying pension access, embracing cutting-edge technology, and ensuring our services are always within reach. With a presence nationwide, a robust mobile platform and the AI-powered assistant LISA, we have placed pension services within the reach of eligible Nigerians.

 

We have supported countless customers in achieving life goals, from retirement to home ownership, by ensuring access, clarity and care at every step. This is a testament to the strong relationships and legacy we have built with every customer. Trust is at the heart of our service, propelling us to uphold world-class standards and earning us global certifications such as ISO/IEC 27001:2022 for information security, a mark of our unwavering commitment to safeguarding our customers’ funds,” he added.

 

Looking ahead, the company is committed to promoting youth-focused financial literacy, growing personal pension plans and strengthening customer engagement across every stage of the pension journey. “The next years and beyond will be shaped by the same dedication that brought us this far, a future-forward mindset, a culture of excellence, and an unyielding promise to stand by our customers every step of the way,” Olusakin concluded.

 

As it commemorates 20 years of service, Leadway Pensure reaffirms its commitment to simplifying retirement planning, delivering consistent value, and driving financial inclusion across Nigeria. With a clear vision for the future, the firm remains dedicated to being the trusted partner in providing financial wellness for generations to come.
About Leadway Pensure

 

Leadway Pensure PFA is a leading pension administration and fund management firm serving value-driven individuals, corporate organisations, and federal and state institutions. Built on expertise, transparency and trust, Leadway Pensure PFA delivers simple, coherent, efficient and outstanding financial services to clients and stakeholders.

Online Poster by — November 6, 2025 in News
Bowen University Honours Capt. Edward Boyo With Honorary Doctorate

 By Fidelia Okafor 

Capt. Boyo Awards Master’s Degree Scholarship and Cash Donation to Best Graduating Student

Overland Airways is pleased to announce that in recognition of his outstanding contributions to the aviation industry and exceptional leadership, Capt. Edward Boyo, the Chief Executive Officer (CEO) of Landover Company and Managing Director of Overland Airways has been conferred with an Honorary Doctorate, Honoris Causa (Doctor of Business Administration) by the prestigious Bowen University, Iwo, Osun State, Nigeria at the University’s 20th Convocation Ceremony.

The Honorary Doctorate recognises Capt. Boyo as one “whose outstanding contributions to the aviation sector continue to inspire excellence, innovation, and leadership.” With decades of experience in the aviation sector, Capt. Boyo has demonstrated remarkable leadership and vision, driving Overland Airways to become a leading airline in Nigeria.

The conferment ceremony, which was held at Bowen University’s auditorium, Iwo, Osun State on November 01, 2025, was witnessed by family and friends of Capt. Boyo, dignitaries from across Nigeria including the revered monarch, Oluwo of Iwo Land, His Imperial Majesty, Oba Abdulrosheed Adewale Akanbi and a management delegation from Landover Company and Overland Airways.

In his acceptance speech, Capt. Boyo said: “I am deeply delighted to receive this recognition and wish to extend my gratitude to the leadership of Bowen University for this honour. This honour will spur me further to continue making my contributions to Nigeria’s air transport industry in particular and the economy in general. I assure the Bowen University community that I will be a worthy ambassador of this great institution and continue on the path of excellence, investing in our people and systems to ensure a better aviation sector in Nigeria.”

Mrs. Aduke Atiba, the Executive Director of Landover Company and Overland Airways Limited said: “The Management and staff of Landover Company and Overland Airways Limited extend our warmest congratulations to Capt. Boyo on this well-deserved honour, celebrating his remarkable achievement and unwavering dedication to the industry. This recognition reinforces our belief in the excellence culture we strive for daily. His leadership has been nothing but transformational and we are proud of this achievement.”

 

Recognising Excellence

At the Convocation ceremony, Capt. Boyo rewarded Miss. Lotechukwu Ikpo of Economics department who emerged the overall best graduating student in the University with a 5.00 Cumulative Grade Point Average (CGPA) with a cash donation and scholarship for her Master’s Degree programme.

Capt. Boyo is a leader in the air transport industry in Nigeria and Africa and has made significant contributions to policy formulation in the air transport sector across Africa. He currently serves Africa as Ambassador for West Africa for the Single Africa Air Transport Market (SAATM), a flagship project of the African Union.

Online Poster by — November 6, 2025 in News
Saldrey Communications Limited Appoints Omotayo Okewunmi As Chief Operating Officer

By Fidelia Okafor 
Saldrey Communications Limited, a niche Public Relations and Media agency, have announce the appointment of Omotayo Okewunmi as its new Chief Operating Officer (COO) with effect from Monday, November 3, 2025. This strategic appointment marks a significant milestone in the company’s journey toward strengthening its operations, expanding its client impact, and deepening its commitment to innovation-driven communication solutions.
Omotayo joins Saldrey Communications following her impactful tenure as the Public Relations Manager of the Manufacturers Association of Nigeria (MAN), where she played a pivotal role in advancing the Association’s public image, stakeholder engagement, and policy communication strategies. During her time at MAN, she was instrumental in crafting narratives that amplified the voice of Nigerian manufacturers, reinforcing the Association’s credibility across national and international platforms.
Beyond her corporate experience in MAN, Omotayo has founded and grown businesses in the media and events industry and her impact is felt particularly with  Clefflake Media and Events, a boutique media and event consultancy renowned for its creative storytelling, experiential brand activations, and strategic communications expertise. Under her leadership, Clefflake Media and Events became a trusted name among clients seeking tailored solutions for their brands and memorable experience at events.
At Saldrey Communications, Omotayo is poised to bring her wealth of experience in strategic planning, brand communication, and client relationship management to elevate the agency’s operational excellence and creative output. Her appointment underscores Saldrey’s commitment to fostering leadership that drives measurable results and delivers unmatched value to clients.
 “This is an opportunity to merge innovation with purpose. My coming on board is to not only strengthen the internal operations of the organization but to also create lasting value for our clients. Saldrey Communications has always stood out for its deep understanding of influence mastery and its ability to deliver unmatched result to clients. My goal is to amplify that strength, ensuring every project reflects the company’s core philosophy of delivering excellence, creativity, and results.”
According to Saldrey Communications’ value proposition as outlined on its website, the company is committed to “delivering strategic, innovative, and measurable communication solutions that connect brands to their audiences and drive sustainable growth.” Omotayo’s appointment is aligned with this mission ensuring that every client engagement reflects the agency’s hallmark of precision, passion, and performance.
With her unique blend of corporate communications expertise, entrepreneurial flair, and passion for public relations, Omotayo Okewunmi is set to play a transformative role in driving Saldrey Communications’ next phase of growth, one that promises innovation, client satisfaction, and lasting impact.
Saldrey Communications Limited is a strategic public relations and reputation management agency committed to shaping perception, building influence, and strengthening trust for the brands we work for including politically exposed persons (PEPs), and corporate entities. Guided by integrity, innovation, and precision, we craft compelling narratives that help our clients navigate the political and media landscape with confidence, resilience, and credibility. Our vision is to set the standard for trust, influence, and strategic brand management, ensuring that every client we represent remains respected, influential, and ahead of the conversation. visit https://saldrey.com/
Online Poster by — November 6, 2025 in News
MAN Supports 15% Import Tariff on Petrol, Diesel to Boost Local Refining and Industrial Growth 

By Fidelia Okafor 
 

The Manufacturers Association of Nigeria (MAN) has thrown its weight behind the Federal Government’s approval of a 15 per cent import tariff on petrol and diesel, describing it as a patriotic and strategic policy aligned with the nation’s “Nigeria First” agenda.

MAN said the move would accelerate the growth of local refining capacity, promote value addition, and support the patronage of Made-in-Nigeria products. The association lauded the government’s decision as a clear demonstration of its commitment to strengthening domestic industries and achieving long-term energy security.

According to MAN, the introduction of the tariff marks a major step toward conserving foreign exchange, enhancing local content, and advancing Nigeria’s industrialisation goals. It comes less than a month after the association’s 53rd Annual General Meeting themed “Nigeria First: Prioritising Patronage of Made-in-Nigeria Products.”

The association noted that the measure reassured domestic manufacturers that the government is responsive to the need to nurture indigenous production and reduce dependence on imported refined petroleum products.

In a statement signed by its Director-General, Mr. Segun Ajayi-Kadir, MAN emphasised that the tariff will not only protect local refiners but also attract new investors into the energy sector, including holders of existing refinery licences.

MAN highlighted the importance of full implementation of the domestic crude oil supply framework under the Petroleum Industry Act (PIA), which it said would guarantee steady crude availability for local refineries and reduce pressure on scarce foreign exchange.

MAN stressed that there is no better route to fixing the Nigerian economy than by protecting local industries, encouraging domestic patronage, fostering value addition, and promoting industrial development driven by local content.
Nigeria, it noted, is endowed with vast oil resources, yet billions of dollars continue to be spent on the importation of refined petroleum products.

MAN said the new tariff policy would help conserve foreign reserves, strengthen the Naira, and create a more stable environment for investment.

The association described the 15 per cent duty as a deliberate and well-conceived policy instrument designed to protect and encourage domestic producers, curb dumping, and ensure stability for local refiners.

It added that the tariff would fast-track the operational readiness of domestic refineries, enhance energy supply to industries, and reduce disruptions that have hampered industrial production in recent years.

MAN listed multiple benefits expected from the policy, including the encouragement of local refining, promotion of backward integration, creation of jobs, and the development of technical expertise. The association also noted that the policy would strengthen linkages between refineries and manufacturers while supporting engineering and logistics services across the energy value chain.

While endorsing the move, MAN called for transparent and efficient implementation to ensure that the benefits extend to both industries and consumers without creating additional cost burdens. It urged regulatory agencies such as PPPRA, NMDPRA, and FCCPC to monitor pricing to prevent exploitation or anti-competitive practices.

The group also urged the government to reinvest tariff proceeds into energy infrastructure, refinery efficiency, and industrial power support schemes, including incentives for small and medium manufacturers reliant on diesel generators.

MAN further advised the government to provide incentives for additional modular and conventional refineries and to fast-track the full privatisation of government-owned refineries, which it said have proven unsustainable.
Reaffirming its commitment to the “Nigeria First” policy, MAN expressed optimism that the tariff would mark a turning point toward energy independence, industrial competitiveness, and sustainable economic growth, driven by Made-in-Nigeria products.

Online Poster by — November 6, 2025 in Industry