By Winifred BosaBrand Journalists Association of Nigeria (BJAN) has announced plans for its 2025 Annual Conference, a flagship industry event set to gather influential voices from Nigeria’s marketing, advertising, and technology ecosystem for a high-level discourse on the future of Artificial Intelligence (AI).
Scheduled for November 28, 2025, at the Oriental Hotel, Victoria Island, Lagos, the conference will explore the theme: “Artificial Intelligence (AI) and Marketing Workflow: Opportunities and Challenges.”
According to BJAN Chairman, Mr. Daniel Obi, the conference aims to deepen conversations around AI’s accelerating impact on brand management, consumer engagement, content creation, and regulatory frameworks.
He explained that as global industries adopt AI at unprecedented levels, Nigeria’s marketing communication landscape must strategically position itself for transformation and competitiveness.
“AI is no longer a futuristic concept but a present reality reshaping industries, economies, and consumer behaviour,” Obi stated.
“This year’s conference will equip stakeholders with insights on adaptation, innovation, and the ethical considerations critical to AI-driven marketing.”
An impressive lineup of guest speakers underscores the significance of this year’s edition.
Among them are: Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group, who will examine how AI is redefining customer experience and brand positioning in the digital economy.
Mr. Folajimi Daodu, Chief Executive Officer of Vault Hill, expected to provide a deep dive into AI-powered technology ecosystems and the emerging opportunities for immersive brand interactions.
Dr. Lekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), will address one of the most anticipated topics of the day with his paper titled “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.”
The event will also feature a robust panel session comprising experts from telecommunications, technology, banking, and advertising sectors. Panelists will analyse emerging trends such as AI-driven consumer analytics, data privacy concerns, ethical advertising practices, and the risks of misinformation arising from generative AI.
The conference will be chaired by Mr. Udeme Ufot, Group Chief Executive Officer of SO&U Limited, a respected industry veteran known for championing innovation within Nigeria’s advertising ecosystem.
Over the years, the BJAN Annual Conference has grown into a major platform for dialogue and capacity building within the Integrated Marketing Communications (IMC) industry.
Obi noted that the 2025 edition will bring together business leaders, regulators, academics, marketers, journalists, and consumers, offering opportunities for networking, collaboration, and policy engagement.
He added that as AI continues to influence global business operations, Nigeria must harness its potential to enhance marketing efficiency, unlock creativity, and foster competitive advantage.
The forum will therefore encourage participants to develop strategies for responsible, ethical, and effective AI integration into marketing workflows, ensuring that the industry evolves in line with global best practices.
