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All Posts in "Day: December 8, 2025"

LG Electronics Nigeria: Driving Economic Growth and Social Impact

By Fidelia Okafor 
LG Electronics Nigeria is proving that modern business can do more than sell products, it can drive economic growth, create jobs, empower communities, and champion innovation.
From energy-efficient appliances to skill-building initiatives, the company is leaving a tangible mark on Nigeria’s economy and society.
Speaking at the End-of-Year Engagement Forum of the Commerce and Industry Correspondents Association of Nigeria (CICAN), LG Electronics Nigeria showcased its vital role in the nation’s economy. Addressing a gathering of distinguished journalists, industry leaders, and invited guests, the company emphasized that its contributions go far beyond selling consumer electronics.
According to the address, LG Electronics Nigeria is not only a provider of household appliances and advanced technology but a key driver of economic development. Consumer electronics, the company noted, are no longer luxury items—they are essential tools for communication, productivity, education, healthcare, and innovation. LG’s wide range of products, including energy-efficient refrigerators, washing machines, televisions, and air conditioners, has become integral to improving quality of life for millions of Nigerians.
Economic impact extends beyond technology. LG Electronics Nigeria is a major contributor to job creation, supporting livelihoods through distribution networks, service centers, logistics channels, and retail partnerships nationwide. Furthermore, the company invests in human capital development by providing technical training and workforce development programs, equipping young Nigerians with the skills required in a technology-driven economy.
Corporate Social Responsibility (CSR) also forms a core part of LG Nigeria’s operations. The company engages in initiatives aimed at uplifting communities, rather than simple charitable acts. Over the years, LG has donated electronics and appliances to schools and healthcare facilities, supported underprivileged communities, partnered with local institutions to enhance living and learning conditions, and championed educational support initiatives for young people.
Sustainability is another cornerstone of LG Nigeria’s approach. By providing energy-efficient products, the company helps households reduce energy consumption and costs, contributing both to environmental protection and economic relief. This approach underscores the company’s commitment to socially responsible and environmentally sustainable business practices.
As a global brand operating locally, LG Electronics Nigeria also promotes technology transfer, adoption of global best practices, and confidence in Nigeria’s consumer electronics market. It is an example of how modern industry can combine innovation with purpose, growth with responsibility, and business success with social impact.
The company’s message to the press corps was clear: LG is not just selling products—it is creating opportunities, empowering communities, and supporting Nigeria’s broader growth story.
In the words of LG Electronics Nigeria, “Your role in telling these stories is crucial. By shining a light on companies that go beyond profit, you help document Nigeria’s economic journey.
Online Poster by — December 8, 2025 in News
MAN Applauds Press Role in Advocacy, Growth

By Fidelia Okafor 
Manufacturers Association of Nigeria (MAN) has hailed the vital role of the press in promoting industry advocacy and driving economic growth, describing journalists as indispensable partners in amplifying the country’s commerce and industrial initiatives.
Speaking at the 2025 End-of-Year Engagement Forum of the Commerce and Industry Correspondents Association of Nigeria (CICAN) held on December 4, MAN’s Corporate Services Division, Salami Musa,  reaffirmed its appreciation for the media’s critical role in shaping public understanding of commerce and industry in Nigeria.
The association conveyed its gratitude to CICAN for serving as a vital partner in amplifying the organization’s advocacy efforts.
Speaking on behalf of his divisional head, Dr. Segun Alabi, and by extension, the Director General and the President of MAN, Musa emphasized that the media’s quality representation ensures the visibility and impact of the association’s initiatives.
“It is no exaggeration to say that without the quality of representation you provide, our efforts would be akin to winking in the dark, lacking the visibility and amplification that your platform so effectively delivers,”
Musa stated, highlighting the indispensable role of journalists in the country’s commerce and industry ecosystem.
The forum also provided an opportunity to remind participants of the ongoing MAN of the Year Personality Award, an initiative that celebrates outstanding contributions within the media and industry space.
Entries for the award remain open until December 15, encouraging continued recognition of excellence.
Musa concluded by expressing optimism about the future, emphasizing the desire to deepen collaboration with the press in the coming year for even greater impact.
“We are sincerely grateful for your continued support and wish to reaffirm how much we value this partnership,” he said, urging CICAN members to maintain their dedication to reporting with accuracy, insight, and integrity.
The 2025 forum underscored the synergy between industry and media, reinforcing the critical role of journalism in shaping Nigeria’s economic and industrial landscape.
Online Poster by — December 8, 2025 in News
FirstBank’s Elephant Girls Emerge Zone 3 Champions, Qualify For WBLA Finals

By Winifred Bosa

FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have secured their spot in the final round of the Women’s Basketball League Africa (WBLA), scheduled to hold in Cairo, Egypt from 5-14 December 2025.

According to a press release by Olayinka Ijabiyi, Ag. Group Head, Marketing & Corporate Communications , First Bank of Nigeria Limited, the Elephant Girls put on a commanding performance at the FIBA Africa Zone 3 Qualifiers in Abidjan, Côte d’Ivoire, winning all three games. Representing Nigeria as the country’s sole team in the tournament, they overcame fierce competition from Côte d’Ivoire, Liberia, Benin Republic, Ghana, and Togo in the Zone. Their undefeated run included a 66–55 upset against home favourites CSA of Côte d’Ivoire and a thrilling 63–59 comeback win against FBA of Côte d’Ivoire, after trailing by 20 points in the second quarter.

The remarkable performance, marked by resilience, discipline skill, and mental strength, earned the team a triumphant return to continental basketball after a six-year absence. Emerging as champions of Zone 3 and the only English-speaking team to advance, the Elephant Girls have reaffirmed FirstBank’s long-standing commitment to promoting women’s sports in Nigeria and across Africa.

Speaking on the qualification, FirstBank’s Group Head, Human Capital Management and Development and Chairman of the Sports Council, Olumuyiwa Olulaja, said: “We are incredibly proud of the Elephant Girls for their outstanding performance. They have once again shown the world the strength, resilience, and excellence that define FirstBank.

“At FirstBank, we are committed to continuing our support for sports in Nigeria and Africa, and this victory is a significant step forward in our mission to promote excellence in sports on the continental and global stage,” he added.

The Elephant Girls had advanced to represent Nigeria at the WBLA Qualifiers for FIBA Africa Zone 3, following an impressive Silver Medal finish at the Zenith Nigeria Basketball Federation (NBBF) Women’s Premier League.

With their place secured in Cairo, the Elephant Girls are poised to showcase their talent on the continental stage once again, carrying the pride of Nigeria and the FirstBank brand as they aim to make history in the Final Round of the Women’s Basketball League Africa.

 

 

Winifred Bosa by — December 8, 2025 in brands and Marketing
AI Will Empower Marketers, Not Displace Them, Says Dr. Cherry Eromosele At BJAN 2025 Conference

By Winifred Bosa

From L–R: Dr. Dare Ogunyombo, Lecturer, Olabisi Onabanjo University, Ago Iwoye; John Ehiguese, CEO, Mediacraft Associates, Lagos; Daniel Obi, National Chairman, Brand Journalists Association of Nigeria (BJAN); Clara Okoro, Immediate Past Chairman, BJAN; Dr. Samuel Ayetutu, Chairman, NIPR Lagos Chapter; and Tomi Ogunlesi, Divisional Head, Brands and Communication, Interswitch, at the 2025 Brands and Marketing Conference organised by the Brand Journalists Association of Nigeria (BJAN), held recently at the Oriental Hotel, Victoria Island, Lagos.
At the 2025 Brands and Marketing Conference hosted by the Brand Journalists Association of Nigeria (BJAN), Dr. Cherry Eromosele, Executive Vice President and Group Chief Marketing and Communications Officer, Interswitch Group, emphasised the need for marketers and journalists to adopt a balanced, collaborative approach to Artificial Intelligence (AI).
Her keynote address was delivered on her behalf by Tomi Ogunlesi, Divisional Head, Brands and Communications, Interswitch. Speaking to the conference theme, “AI and the Future of Marketing Workflow: Disruption or Opportunity?”, Dr. Eromosele noted that AI has already reshaped how content is created, distributed, and evaluated. She emphasised that while the technology unlocks new levels of efficiency, it also requires responsible adoption and continuous human oversight.
In her words:
“The real risk is not in the technology itself, but in the reluctance to adapt. AI will enhance human output, but it still requires human judgment to ensure accuracy, context, and responsible use.”
She stressed the importance of sustained capacity building for marketing and communications professionals, adding that organisations must empower their teams with the skills needed to work confidently with AI-powered tools.
“Human insight, creativity and ethical consideration remain essential. Professionals who understand how to integrate these strengths with AI-driven capabilities will be better positioned for the evolving landscape,” she said.
Her session also incorporated interactive elements, including demos and video clips that showcased both the promise and the pitfalls of AI such as AI-generated newsroom mistakes and unpredictable outputs, reinforcing the need for careful human review in all automated workflows.
Dr. Eromosele expanded on the structural shifts AI is driving in the marketing ecosystem, highlighting the ‘New Marketing Trinity’ of data, creativity and algorithms, where AI now acts as a powerful multiplier that accelerates insight, precision and storytelling across multiple touchpoints.
She went on to outline five major transformations redefining modern marketing practice, including the shift from campaigns to always-on brand conversations, from fixed demographics to dynamic personas, and from traditional media buying to predictive distribution models that anticipate audience needs even before campaigns begin.
She also noted that emerging Agentic AI systems are evolving from basic content generators into autonomous co-workers capable of planning, learning and executing tasks, enabling brands to operate with unprecedented operational efficiency and speed.
Despite these advancements, she emphasised that the industry is entering “The Age of the Augmented Marketer,” where AI amplifies human capability rather than replacing it. According to her, this new era demands skills such as data storytelling, AI literacy, no-code orchestration and multi-modal content creation, all anchored in strategic thinking, ethics and cultural insight.
Dr. Eromosele also cautioned that increasing AI adoption introduces significant risks, ranging from misinformation and algorithmic bias to IP breaches and reputation threats, calling for strong governance frameworks, ethical guidelines, audit trails and mandatory human review points.
Addressing journalists directly, she noted that AI is now deeply reshaping newsroom workflows, from story discovery and verification to production and personalisation, making trust, ethical literacy, subject-matter expertise and verification-first reporting more essential than ever in an increasingly automated media environment.
Held at the Oriental Hotel, Victoria Island, Lagos, the BJAN Conference brought together industry experts, technology leaders and brand journalists for a rich examination of the shifts redefining marketing practice.
The event opened with a welcome address by BJAN Chairman, Daniel Obi, followed by remarks from the Guest of Honour, Udeme Ufot, Group Managing Director, SO&U. A special address was also presented on behalf of Dr. Lekan Fadolapo, Director-General of ARCON, by Lady (Dr.) Sussie Agbo, Director of Registration at the Council.
The conference featured additional keynote contributions from Bethel Obioma, Head, Corporate Communications, Sahara Group, and a panel session comprising Segun Umoru (representing Lanre Basanta, Co-Founder/CEO, Optima AI Lab), Emma Adeniran, ICT expert, Dr. Seyi Akindehinde, CTO, Digital Encode, and Tomi Ogunlesi.
Moderated by Adedayo Odulaja, Secretary, BJAN, the conversation explored AI governance, workflow optimisation, cybersecurity risks and the evolving role of marketing professionals in an AI-enabled world.
As conversations around AI continue to shape the future of marketing and communications, Interswitch reaffirmed its commitment to driving innovation, thought leadership and industry-wide capacity building.

The brand’s participation at the BJAN Conference emphasised its long-standing dedication to advancing responsible, technology-enabled marketing practice across Nigeria and beyond.

From L–R: Dr. Dare Ogunyombo, Lecturer, Olabisi Onabanjo University, Ago Iwoye; John Ehiguese, CEO, Mediacraft Associates, Lagos; Daniel Obi, National Chairman, Brand Journalists Association of Nigeria (BJAN); Clara Okoro, Immediate Past Chairman, BJAN; Dr. Samuel Ayetutu, Chairman, NIPR Lagos Chapter; and Tomi Ogunlesi, Divisional Head, Brands and Communication, Interswitch, at the 2025 Brands and Marketing Conference organised by the Brand Journalists Association of Nigeria (BJAN), held recently at the Oriental Hotel, Victoria Island, Lagos.

Winifred Bosa by — December 8, 2025 in brands and Marketing
Olusanya Adesanya Moves From Guinness To FrieslandCampina To Boost Sales 

By Winifred Bosa

In an audacious move to assist FrieslandCampina WAMCO in consolidating its position as the leading dairy brand in Nigeria, Olusanya Adesanya, former commercial director at Guinness Nigeria, has joined FrieslandCampina WAMCO Plc as the Group Director of Sales.

Adesanya, who announced this on his LinkedIn and was captured by the media, said, “I’m happy to share that I’m starting a new position as Director of Group Sales at FrieslandCampina.”

Adesanya, who wrote on his social media handle after his announcement, stated that as players in Nigeria’s complex and fragmented business landscape, we must adapt, focus on what’s within control, and remain obsessed with our users/consumers.

In his meeting with the chief commercial officer of MTN, Olusina Adegoke, during the Sales and Distribution Conference recently, Adesanya said, “We explored the secrets to unlocking market share in a near-saturated market. The algorithm for success is precise: agility, customer obsession, effective commercial footprint, and flawless execution – every day, everywhere. These remain relevant also to what we continue to strive and drive flawlessly with the commercial engine in Guinness Nigeria.”

The foremost commercial expert, who had driven the fortune of the foremost brewery giant, has been integral to the Guinness resurgence in recent years.

In a statement released by Guinness Nigeria and signed by its managing director/chief executive officer, Girish Sharma, “After twelve remarkable years of positive impact and growth, our Commercial Director, Adesanya Olusanya (Sanya), has decided to make a bold move, exiting Guinness Nigeria, effective October 2025, to pursue a personal passion.”

Adesanya joined Guinness Nigeria in 2013 as a Sales Rep, and his journey has been one of remarkable personal growth and contributions to Guinness Nigeria. The business is genuinely proud of what Sanya has achieved and his leadership. Over 12 years, Sanya has demonstrated exceptional dedication and leadership, driving retail growth and commercial transformation, and has worked across the South-East, Lagos, and South-West of our business, ultimately attaining the position of Commercial Director in 2023.

He successfully launched Project REAP, revolutionizing retail execution; expanded our distribution base, primarily to grow numeric distribution; and contributed to Group transformational projects in Ghana and Kenya. Under his leadership, the Commercial team achieved double-digit topline growth, improved gross margin, trade spend efficiency, and fostered excellence in people and distributor profitability, all driven by his mantra “always go the extra mile”.

“His achievement in the last 12+ years has earned him critical awards, including the Prestigious African President Awards 2021, MAD Awards 2014 and 2015.”

In a statement posted by Guinness Nigeria, Olusanya said: “I am truly honoured for the opportunity to have been part of the journey of Guinness Nigeria over the last twelve years. The chance to have been part of the journey of a business with such a rich heritage is a privilege that I have embraced with gratitude and humility. As I make this life-changing decision for the next move in my career, I wish the business and my wonderful colleagues in Guinness Nigeria, particularly the Commercial team, as well as our truly wonderful Trade Partners, all the best for the future”.

Congratulating Olusanya on the latest move, the chief executive officer of UAC Foods, Oluyemi Oloyede, said, “Big, Big congratulations, Olusanya Adesanya. All the best in this new journey. Please don’t add alcohol to milk, ooo.”

Also wishing Adesanya well in his new career journey, business leader and C-Suite Executive Tsola Barrow said, “Congratulations, Sanya.”

Adesanya, who joined Guinness Nigeria in November 2013, has led Guinness Nigeria to success by formulating a winning commercial strategy, driving revenue growth and profitable market share, and unlocking the full potential of the company’s innovation and people to achieve competitive advantage, while sustaining excellence across our business.

Winifred Bosa by — December 8, 2025 in brands and Marketing