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Modion Communications, one of Africa’s most awarded PR-led integrated communications agencies, yesterday announced a transformative rebrand as it celebrates a decade of creativity, strategic excellence, and reputation leadership.Effective December 2025, the agency will operate as Creato Urban /kriːˈɑːtoʊ ˈɜːrbən/, unveiling a renewed identity that reflects expanded capabilities and a bold global outlook.
Over the last 10 years, Modion Communications has delivered some of the continent’s most impactful campaigns, shaping conversations, influencing culture, and driving brand transformation across more than 20 industries. Its decade-long journey is marked by groundbreaking achievements, including winning the prestigious SABRE Platinum Award, becoming the first and only Nigerian PR agency to receive this honour, and emerging as the first African PR agency to win the International Communications Consultancy Organisation (ICCO) Next Gen World Cup. This milestone underscores the agency’s world-class creative excellence on the global stage.
“Reaching our 10-year milestone provided a powerful moment for reflection and reinvention,” said Odion Aleobua, Founder and CEO of Creato Urban. “Creato Urban signals the path we have been building towards – new, bold, daring, yet deeply strategic. It sharpens our belief in the power of creativity to shift how people think. This transition comes at a time when we are expanding our reach, strengthening our craft, and entering new spaces with audacity and inventive strategies across industries and regions.”
The transition into Creato Urban follows months of strategic planning, brand realignment, and the development of an expanded creative intelligence framework. The new identity represents the agency’s deepened focus on strategy, storytelling, digital intelligence, reputation and crisis leadership, culture shaping, and brand transformation, a suite designed to meet the evolving needs of African and global brands.
“Our work has always been rooted in unrelenting creativity,” Aleobua added. “Creato Urban carries that energy forward. It gives us the headspace to think more boldly, create without limits, and deliver work that shapes minds and markets.”
As Modion Communications evolves into Creato Urban, it remains committed to the excellence, innovation, and client partnership that defined its first decade—while stepping confidently into a future centered on global relevance and creative intelligence.
Creato Urban is a strategic communications and creative intelligence company that builds ideas, shaping minds and markets. Recognised across Africa and globally, the agency delivers strategy, storytelling, reputation leadership, digital solutions, and brand-building services for clients across diverse industries. Creato Urban is committed to redefining creativity, driving innovation, and delivering measurable impact with global resonance.
The Senior Vice President of Government Affairs at FMDQ Group, Emmanuel Etaderhi, has urged regulators and market stakeholders to leverage popular culture, including musicians and footballers, to increase youth engagement with the recently enacted Investment Securities Act 2025.
Etaderhi made this call at the annual conference of the Capital Market Correspondents Association of Nigeria held under the theme, ‘Regulatory Reforms: ISA 2025 and Investment Climate’ in Lagos.
The ISA 2025 has recognised virtual assets like cryptocurrencies and others, which hold strong appeal for young Nigerians. According to the Chainalysis report, Sub-Saharan Africa is the third-fastest growing crypto market globally, behind only Asia-Pacific and Latin America. The region received $205bn in on-chain value during the review period, a 52 per cent increase year-on-year. This jump was said to have been driven mostly by young Nigerians seeking to hedge against inflation and safeguard value.
The SVP of FMDQ speaking at the conference said, “If you come to FMDQ these days, you will be surprised. I think we are more than 70 per cent youth. The young people, those people who are doing crypto and have the knowledge about digital currencies. Those people who have knowledge about the new products that have been introduced, the greater population in our offices, the smart tech guys, we are essentially a tech company.
“So it’s not just a document for today. It’s a document for the future. It’s a document that guarantees Nigeria’s development towards really becoming that beacon of hope, beacon of hope for Africa, the light of Africa. I insist, go back to the youths. Why? Because, as we all observed, this document gives life to their dreams and aspirations. But one aspect that is very vital, in all the gatherings, in all the engagements, in all the conferences and awareness sessions, which forum has called the youths together to explain this document to them in a language they understand?”
Highlighting the way to bridge that gap, Etaderhi added, “The reason they can swiftly change to the fintech is that these things are available to them digitally. They are available to them easily at the tip of their fingers. So your education programme, your awareness creation programme, your capacity building programme must be anchored on those digitalised sources.
“The youths believe in skits a lot. They believe a lot in things that have to do with followers, likes, and podcasts. If you want to teach them, you use their methodology to teach them so that they can understand and evolve their own ways of learning. You can’t use the old methods of learning to engage and attract youths; they don’t have the time to be reading one long article or one long essay. You need to put it into digitalised formats so that you can attract them.
“You need to get endorsements from the big-time artists. Recognise individuals in the artistic space. Nigeria has colonised this world with music. In the deep heart of Morocco, Burna Boy is well-known. In Ireland, Davido is well-known. Everywhere, you need to bring these icons. Use them as a means to convey messages to the youths because the youths will always follow them. Major artists, major footballers. Football is something that’s crazily affecting all youths.
Use the means of these icons to attract attention to the capital markets. Bring them as your idols and ambassadors. Teach them first and enable them to spread the message to these youths because to attract somebody, you must look at what attracts the person’s attention.” Speaking on the importance of reaching younger investors, Etaderhi said the law is “not just for today; it is for the future” and provides opportunities in digital currencies, sustainable finance, and innovative instruments like Sukuk. He emphasised that to capture the attention of Nigeria’s youth, financial education and awareness programs must be delivered in formats they understand, including skits, podcasts, social media, and endorsements from cultural icons.
Highlighting FMDQ’s involvement in shaping ISA 2025, Etaderhi noted that the organisation participated in multiple committees, consultations, and engagements with legislators and market players. “Two of our young professionals were recognised for their contributions, and this demonstrates the importance of including youth perspectives in developing forward-looking legislation,” he said.
Etaderhi stressed that ISA 2025 has the potential to transform Nigeria’s capital markets by fostering innovation, increasing transparency, and aligning investment opportunities with the aspirations of young Nigerians. “If we engage the youth properly, using the channels they follow and admire, we can ensure that ISA 2025 is understood, embraced, and fully implemented,” he said.
On increasing awareness for Sukuks, a Sharia-compliant financial instrument that has funded infrastructure projects such as road development across Nigeria, Etaderhi said the ISA 2025 provides for it, and stakeholders could play a lot more in it.
“It (ISA 2025) speaks to digital currencies. It speaks to the description of SDGs in terms of composite and non-composite. It speaks to things like non-interest financial instruments. We are travelling from Asaba to Enugu. On the road, you see, this road was developed by Sukuk. Sukuk is an instrument that we are not giving real push to. In spite of the fact that faith-wise, more than 50 per cent of us believe in that kind of instrument,” he said.
Two prominent civic organisations have sharply condemned what they describe as an orchestrated, politically motivated campaign to force the Executive Chairman of the Federal Inland Revenue Service (FIRS), Dr. Zacchaeus Adedeji, to step aside.
The Campaign for Democracy (CD) and the Southwest Unity Forum, in separate statements issued yesterday, accused unnamed power brokers of fueling a smear operation aimed at derailing ongoing tax reforms and undermining Nigeria’s economic stability.
In a statement signed by its National Secretary, Comrade Olufemi Lawson, the Campaign for Democracy dismissed the demands for Adedeji’s removal as “baseless, malicious and politically sponsored.”
The group said the coalition calling for the FIRS chairman to step aside was “faceless” and unrepresentative of any credible national constituency, insisting that its claims were “fraudulent, deceptive and orchestrated by economic saboteurs violently opposed” to the agency’s reforms.
CD argued that Adedeji’s tenure has brought professionalism, modernisation and transparency to Nigeria’s tax administration, earning broad public support. The organisation warned that those attacking the FIRS chief are individuals threatened by rising efficiency and integrity in revenue collection.
It urged Nigerians to reject what it called a “reckless campaign of calumny” and pledged continued vigilance over all public office holders to ensure accountability and good governance.
Echoing the CD’s concerns, the Southwest Unity Forum issued an equally forceful statement warning against what it described as a “coordinated political witch-hunt” targeting the FIRS chairman.
Signed by Hon. (Dr.) Matthew Oyedokun, the Forum’s statement said the calls for Adedeji’s removal were “unfounded” and driven by persons threatened by reforms that are blocking leakages, reducing wastage and expanding the non-oil tax base.
The Forum described the allegations circulating in the media as a “classic smear tactic devoid of facts and engineered to intimidate a performing public servant.”
It noted that some groups that previously accused Adedeji of wrongdoing later retracted their claims and issued public apologies, demonstrating what it said was a pattern of fabricated scandals designed to erode public trust in reform-minded leaders.
According to the Forum, the push to oust the FIRS chairman at a time when reforms are gaining momentum amounts to “sabotage, pure and simple.”
Such destabilisation, it argued, threatens investor confidence and signals that Nigeria punishes performance while rewarding conspiracy.
Youth groups and civic organisations, it added, have similarly dismissed the attacks as “futile blackmail” orchestrated by “faceless opportunists.”
Both organisations warned that efforts to undermine the FIRS leadership risk dragging Nigeria backward at a critical moment for economic repositioning.
They urged the Federal Government to remain resolute, insisting that accountability must be based on verifiable evidence rather than “fabricated petitions, sponsored protests or media hysteria.”
Reaffirming support for Adedeji, the Southwest Unity Forum praised him as a “courageous reformist” working for national interest rather than for political godfathers.
CD similarly emphasised that Nigeria’s economic transformation must not be derailed by those who profit from systemic decay.
Despite the escalating controversy, both groups said their commitment to monitoring public institutions remains firm, stressing that while reformers must be protected from politically driven attacks, transparency and good governance remain paramount.