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GOCOP President Calls on Members To Adhere To Ethical Standards In Online Journalism

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At the commencement of the 8th annual general meeting (AGM) and Conference of the Guild of Corporate Online Publishers (GOCOP) at Reverton Hotel in Lokoja, Kogi State, recently, the President of the organization, Maureen Chigbo, delivered a keynote address urging the over 100 members present to embrace a strategic approach that sets them apart as entrepreneurs within the online media sector.
Emphasizing the increasing importance of online journalism as the future of the industry, Chigbo noted the rapid migration of traditional news outlets to digital platforms.
She encouraged GOCOP members to recognize themselves as mediapreneurs and key stakeholders in the evolving landscape of small and medium enterprises (SMEs) operating within the online media domain.
Chigbo highlighted the AGM as a pivotal opportunity for members to revitalize their ventures while upholding ethical standards and professional integrity.
She stressed the need for GOCOP members to position themselves as leaders in ethical online journalism, navigating the digital realm with integrity and excellence.

On capacity building session that started the Day One, the President said the choice of experienced members to serve as resource persons was deliberate, saying; “We have brought our members that have succeeded in various aspects to talk to members so more people can succeed. That is what peer review does to us. Today is capacity-building, peer review, and talking to GOCOP partners. We also have our annual general meeting (AGM) today where we give account of stewardship.”

Chigbo, publisher of Relnews, said GOCOP has its own corporate social responsibility (CSR) projects. “We will visit an orphanage to give back to society. We recommend this to all our corporate members because we must put something aside each year in our different publishing outfits to give back to society.”

She appreciated members for solidarity and support while commending the people and government of Kogi State for playing host to GOCOP members. She equally commended the organizing committee for painstaking efforts to make Lokoja-24 a bright event. She gave kudos to the membership committee for strict screening processes to make the Guild a credible group of corporate publishers.

In the first presentation, Dr Maxwell Amuchie, Founder/CEO, Sundiata Post Media Ltd, drilled members on ‘Low Hanging Fruits; A Revenue Strategy for Online Publishers’. He said it is to help online publishers answer a crucial worry in the online publishing business, which is how to earn sustainable revenue from the practice.

He identified the obvious revenue areas which he called low hanging fruits. He named some of them as: sponsored posts, link insertions, text link adverts, and press releases.

On major revenue schemes available to online publishers, he mentioned banner adverts, special projects writing especially with state governments and agencies, digital advertising, social media revenue, events management, as well as licensing and syndication.

Dr Amuchie who gave a deep insight into his experience in the beginning and how he stumbled on opportunities, gave hints on how to maximise the revenue areas.

He said: “Despite advices and counsel by GOCOP, members have the responsibility to define their business strategies and make their websites offer value that can attract patronage.”

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