With the industry navigating rapid change and evolving consumer expectations, the Vice President, Strategy and Innovation at Chain Reactions Africa, Mr. Franklin Ozekhome, urged brand leaders to embrace purpose, adaptability, and consistency as the pillars for building brands that stand the test of time.

Ozekhome, delivered a thought-provoking keynote address at the Creative and Branding Icons Awards (CBIA), organized by Marketing Space Magazine, tagged: ‘Unveiling greatness: Celebrating the 2025 creative & branding icons, held in Lagos, challenged industry leaders, practitioners and creatives to rethink how brands are built in a rapidly transforming world.

His central message was clear and compelling: iconic brands are not created by budgets, awards or fleeting visibility, but by time, meaning and consistency.

Opening his address, Mr. Franklin framed the conversation around one powerful lens, time, titled: “Beyond creativity: building timeless brands in a transforming world.”

In an industry driven by deadlines, campaign calendars, quarterly results and real-time trends, he reminded the audience that time remains the ultimate judge of relevance and impact.

While thousands of campaigns are launched every year, only a handful endure. Likewise, countless brands enter the market, but only a few evolve into symbols that live across generations.
“What truly makes something iconic?” he asked.

“Is it creativity, visibility, awards, money or followers?” According to him, the answer lies deeper. An icon is not the result of a single campaign or viral moment, nor is it merely a success story. Icons are built by three enduring forces: meaning, memory and momentum.

Ozekhome explained that iconic brands stand for something larger than themselves.

They live in people’s memories, not just their awareness, and they retain relevance even as culture, technology and society evolve. This, he said, applies not only to brands, but also to people, movements, cities and nations.

Reflecting on Nigeria’s advertising and marketing ecosystem, he noted how certain names, colours, slogans, sounds and rituals instantly come alive in collective memory. This is no accident, he emphasized, but the product of time and consistent meaning.

He challenged the audience to look beyond surface visibility and ask deeper questions about who the real icons in the industry are, the brands on billboards, or the people and teams who quietly reshape thinking, language and culture.

While visibility is often celebrated, Ozekhome argued that true icons are those who change how people think, decide, feel and live.

They include strategists who redefine how categories understand consumers, creative leaders who shape the language of a generation, brands that alter self-perception, and movements that shift societal conversations.

This, he said, is why platforms like the Creative and Branding Icons Awards matter. Beyond ceremony, they serve as a mirror for the industry, prompting honest reflection on impact and legacy.

Tracing the evolution of Nigeria’s creative and marketing landscape over the past two decades, Mr. Franklin described a dramatic transformation.

From the rise of mobile phones and social media to the explosion of user-generated content, shrinking attention spans and the early influence of artificial intelligence, the industry has moved into an era where creativity alone is no longer sufficient.

Consumer expectations have changed. Trust has evolved. A catchy slogan or one-off stunt is no longer enough.

According to Ozekhome, this reality makes the theme “Beyond Creativity: Building Timeless Brands in a Transforming World” especially relevant.

He clarified that going beyond creativity does not diminish its importance. Creativity remains the spark, but it must operate within a broader system of culture, experience, behavior and long-term value.

Timeless brands, he noted, are not those that remain static, but those that preserve their essence while adapting their expression across generations.

Drawing on global and local examples, he illustrated how iconic brands build meaning and memory over time. These brands do not chase every trend; instead, they innovate from the inside out, staying true to their core while evolving with culture.

From this foundation, Ozekhome, outlined what he described as the seven laws of iconic brands, emphasizing belief systems, cultural openness, memory structures, community building, depth of meaning and intentional innovation.

Across industries and geographies, he said, these principles consistently define brands that endure.

For brands, his message was firm: iconic status cannot be bought or rushed. It requires insight, cultural alignment and disciplined execution over time. For agencies, the moment demands a shift from content production to cultural architecture — helping brands build systems of meaning that last.

Addressing practitioners directly, Ozekhome highlighted that beyond technical skill, what truly sets professionals apart is their point of view — the ability to read culture, understand human behavior and translate insight into action.

Looking ahead to the next 10 to 20 years, he identified accelerating cultural change, deeper integration of technology, fragmented trust and increased pressure on time as defining forces.

In this environment, timeless brands will be those that respect heritage while designing for the future, maintaining a strong center while remaining flexible at the edges.

He call for a fundamental shift in mindset — from campaign thinking to continuum thinking, from short-term visibility to long-term value. Brands, he said, must earn the right to endure by telling the truth, respecting consumers and contributing meaningfully to culture.

Describing his keynote as more than a speech, Ozekhome framed it as a manifesto for the future of Nigeria’s creative and branding industry. “Icons are not accidents,” he said.

“They are the result of intention plus time.”
As the audience rose in applause, his final charge resonated strongly: build brands worthy of time, create stories that future generations will recognize, and do work that not only wins the awards, but also earns the respect of time.

In her remarks, the Chief Executive Officer, Marketing Space Magazine, Lukman Ishau, said the event marked a deliberate shift from celebrating brands alone to recognising the individuals whose creativity, strategy, and innovation give life to those brands.

He described the award as a platform created to honour the creatives, strategists, innovators, and brand custodians who work behind the scenes to shape enduring narratives and influence culture.

He emphasised that the initiative represents more than an award ceremony, describing it as a declaration of purpose and a commitment to elevating excellence within the industry.

The occasion also marked a significant milestone for Marketing Space Magazine, reaffirming its longstanding dedication to strengthening the marketing communications ecosystem through industry-focused initiatives beyond reportage.

The ceremony concluded on a reflective note with a tribute to the late Mr. John Tolupe Ajayi, Publisher of Marketing Edge, whose mentorship and contributions to brand journalism were acknowledged. The event ended with a call for continued collaboration in nurturing a vibrant, innovative, and future-ready creative and branding industry in Nigeria.

By Winifred Bosa

Alpha Morgan Bank has further strengthened its physical presence with the official opening of its Sango Ota Branch, reaffirming its commitment to delivering satisfying banking experiences to customers across Nigeria.

The new branch, located at 149, Lagos Abeokuta Expressway, Sango Ota, was formally commissioned by the Deputy Governor of Ogun State, representing His Excellency, the Governor of Ogun State, at a well-attended ceremony. The event attracted government officials, business leaders, community stakeholders, and members of the Bank’s executive management team.

The launch was also graced by respected royal dignitaries, including the Olota of Ota, His Royal Majesty, Oba Professor Adeyemi Abdulkabir Obalanlege, alongside other traditional rulers, underscoring the significance of the Bank’s expansion within the host community.

In her remarks, the Deputy Governor commended Alpha Morgan Bank for its investment in Ogun State, noting that the bank’s decision to site its first branch in Ota reflects the confidence it has in the community and its future, commending the bank for sponsoring this year’s Odun Omo Iganmode, saying it has demonstrated a clear commitment to promoting culture and community identity.

Speaking at the ceremony, Mr. Ade Buraimo, MD/CEO of Alpha Morgan Bank, expressed gratitude to the Ogun State Government, traditional institutions, and the people of Sango Ota for their warm reception. He reaffirmed the Bank’s commitment to providing seamless, customer focused, and consistently satisfying banking experiences to individuals and businesses.

The Sango Ota Branch features a modern banking hall and offers personalized retail and commercial banking solutions tailored to meet the financial needs of customers within the community.

By Winifred Bosa

The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation on Sunday December 7th 2025, becoming the epicenter of Lagos Mainland’s entertainment scene as the highly anticipated Legends Decemba/Mainland Laffs 3.0 event unfolded.

This spectacular gathering, which brought together an exhilarating blend of comedy, music, dance, and drama, successfully reaffirmed its reputation as an essential cultural highlight of the year.

From the moment guests arrived, the atmosphere was charged with excitement and anticipation. Attendees were greeted by a beautifully adorned red carpet, lined with vibrant branded banners and sponsor displays, creating a glamorous entryway for the array of celebrities, entertainers, and enthusiastic guests.

The audience was treated to an impressive lineup featuring comedy royalty and high-energy musical performances.

The evening was headlined by the legendary Nigerian ace comedian Ali Baba, who brought his signature blend of humor and wisdom to the stage, elevating the event’s prestige.

He was accompanied by the dynamic Kenny Blaq, celebrated for his innovative approach to musical comedy, and Phronesis, who captivated the crowd with his rapid-fire, sharp-witted jokes.

The mood of the night was expertly maintained by the charismatic host, MC Husband Material (Eze Chuwudi), whose engaging rapport with the audience ensured seamless transitions and heightened enthusiasm throughout the performances.

Additional comedic talent was showcased by MC Bishop, Dr. Smile, MC Trick, Abadei, and 16 Onirun, each contributing to a relentless stream of laughter that filled the venue.

Beyond the comedy, the event was a celebration of diverse artistic expressions. Gospel rapper Protech opened the show with an electrifying performance that infused spiritual energy into the evening, followed by CJ the Violinist, whose melodic tunes created moments of reflection and tranquility.

Mauren’s Art took the stage with a breathtaking dance performance, mesmerizing the audience and encouraging moments of joy and engagement across every artistic discipline.

The interior of the venue resonated with a positive, infectious energy. A creatively designed vendor village offered a vibrant marketplace featuring an array of local cuisine, refreshing drinks, unique fashion, and accessories, enhancing the festive atmosphere for all attendees.

Inside the main hall, elegant seating arrangements ensured comfort and unobstructed views, while the professional stage, equipped with cutting-edge lighting, LED screens, and sound systems, provided a captivating backdrop for each performance.

The flawless organisation of the event was made possible through the support of First Bank Nigeria Limited through its annual DecemberIssaVybe lineup of events, along with backing from the Lagos State Government and LASAA. FirstBank’s contributions underscored the significance and scale of this cultural extravaganza, making it a landmark fun event for its numerous customers and also making the yuletide season an extravaganza.

Guiding the evening with charm and wit, MC Husband Material (Eze Chuwudi) kept the energy levels soaring high. The comedy segment was a showcase of both established stars and emerging talents.

The crowd erupted in laughter at Kenny Blaq’s musical comedy interludes and Phronesis’s clever punchlines, while the talents of MC Smiles, Larry J, MC Trick, Abadei, and 16 Onirun ensured a varied and entertaining comedy showcase that spanned generational humor.

As the night progressed, the entertainment spectrum expanded to include a rich tapestry of musical and artistic performances. The high-energy opening by gospel rapper Protech was followed by the soul-stirring melodies of CJ the Violinist, who captivated the audience with his unique musical interpretations.

A dynamic dance performance by Mauren’s Art added another layer of depth, while artists like Oba Richie, Angelo, Switch, and Ozzy transformed the venue into a lively concert hall, energizing the crowd with their infectious tunes.

The climax of the show arrived when Innocent Idibia, famously known as 2Baba or 2Face, graced the stage, taking the audience on a journey through nostalgic memories with his timeless hits. Despite the controversies that have occasionally surrounded him, he delivered a stunning performance that resonated deeply with fans old and new.

As he performed, the crowd became a chorus of voices, singing along with enthusiasm to his classic songs from his debut album through to his latest releases. 2Baba’s charisma was evident as he moved among the audience, engaging with fans and soaking in the palpable love emanating from the crowd.

His performance was nothing short of electrifying and served as the perfect crescendo for the evening.

With an impressive command of the stage, 2Baba showcased why he is considered a legend in the music industry. His ability to captivate the crowd was remarkable, every note he sang, every gesture he made drew the audience in, creating a shared experience that felt intimate yet grand. Even as he neared the end of his set, the audience was reluctant to let him leave, chanting for more as they were spellbound by the magic of his music.

2Baba’s performance was not just a concert; it was a celebration of his legacy and contributions to the Nigerian music scene. It solidified his status as an icon, one who has not only defined a genre but has also connected generations through his artistry. The night truly belonged to him, a testament to his enduring influence and the deep affection fans have for him and his work.

As the event drew to a close, attendees left buzzing with excitement, carrying with them the vibrant memories of a night that perfectly balanced professional production with genuine talent. Mainland Laffs 3.0 proved to be more than just an entertainment event; it was a powerful celebration of community pride and a vivid showcase of the creative spirit flourishing on the Lagos Mainland.

According to FirstBank Representatives, “We supported the event because it was meticulously designed to embody the essence of community’s talent and vibrancy,”.

“From the laughter to the music to the palpable energy in the room, it was the ultimate ‘DecembaIssaVybe’ experience. We are incredibly pleased with the outcome and extend our gratitude to the organisers, performers, and most importantly, the wonderful people of Lagos who joined in the celebration.”

Brand Journalists Association of Nigeria (BJAN) has commiserated with Marketing Edge over the passing of its Founder and Publisher, Mr. John Ajayi.

The news of Mr. Ajayi’s passing was announced on Wednesday, December 10, 2025.

In a statement issued on Thursday, BJAN Chairman, Daniel Obi, described Mr. Ajayi’s death as a devastating loss not only to the media landscape but to the entire integrated marketing communications (IMC) ecosystem.

“We lost a gem both in the media industry and entrepreneurship. Mr. Ajayi was focused and ready to explore new opportunities,” Obi said.

“Late Ajayi was not only part of the pioneers of Brand journalism in Nigeria, but a mentor, and employer of labour.

The media industry will surely miss him. We pray that the Good God gives his family the fortitude and grace to bear this monumental loss,” he added.

Until his death, Mr. Ajayi was the Chief Executive Officer of Marketing Edge, a foremost brand and marketing communications publication, that has shaped the industry for decades and distinguished himself as a visionary media leader, trailblazer, and industry reformer whose work helped define and elevate brand journalism in the country.

Through Marketing Edge, he built one of Nigeria’s most respected platforms for marketing intelligence, industry reportage, brand review, and sectoral thought leadership.

He pioneered several initiatives, including the famous Marketing Edge Conferences and Award, among several other knowledge-sharing fora that have today become important reference points for stakeholders.

By Winifred Bosa

FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have secured their spot in the final round of the Women’s Basketball League Africa (WBLA), scheduled to hold in Cairo, Egypt from 5-14 December 2025.

According to a press release by Olayinka Ijabiyi, Ag. Group Head, Marketing & Corporate Communications , First Bank of Nigeria Limited, the Elephant Girls put on a commanding performance at the FIBA Africa Zone 3 Qualifiers in Abidjan, Côte d’Ivoire, winning all three games. Representing Nigeria as the country’s sole team in the tournament, they overcame fierce competition from Côte d’Ivoire, Liberia, Benin Republic, Ghana, and Togo in the Zone. Their undefeated run included a 66–55 upset against home favourites CSA of Côte d’Ivoire and a thrilling 63–59 comeback win against FBA of Côte d’Ivoire, after trailing by 20 points in the second quarter.

The remarkable performance, marked by resilience, discipline skill, and mental strength, earned the team a triumphant return to continental basketball after a six-year absence. Emerging as champions of Zone 3 and the only English-speaking team to advance, the Elephant Girls have reaffirmed FirstBank’s long-standing commitment to promoting women’s sports in Nigeria and across Africa.

Speaking on the qualification, FirstBank’s Group Head, Human Capital Management and Development and Chairman of the Sports Council, Olumuyiwa Olulaja, said: “We are incredibly proud of the Elephant Girls for their outstanding performance. They have once again shown the world the strength, resilience, and excellence that define FirstBank.

“At FirstBank, we are committed to continuing our support for sports in Nigeria and Africa, and this victory is a significant step forward in our mission to promote excellence in sports on the continental and global stage,” he added.

The Elephant Girls had advanced to represent Nigeria at the WBLA Qualifiers for FIBA Africa Zone 3, following an impressive Silver Medal finish at the Zenith Nigeria Basketball Federation (NBBF) Women’s Premier League.

With their place secured in Cairo, the Elephant Girls are poised to showcase their talent on the continental stage once again, carrying the pride of Nigeria and the FirstBank brand as they aim to make history in the Final Round of the Women’s Basketball League Africa.