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Alpha Morgan Set For 18th Economic Review Webinar On November 26

By Winifred Bosa

Alpha Morgan is set to host the 18th edition of its periodic Alpha Morgan Economic Review Webinar, which will hold on 26 November 2025, from 9:00am to 10:30am, live on Zoom.

 

This session marks the final webinar for the year and continues the tradition of providing clear, credible, and timely economic intelligence, a thoughtful breakdown of the most recent Monetary Policy Committee meeting in the month of November and its implications for the economy to stakeholders across the financial services industry.

 

This edition features renowned economist Bismarck Rewane, whose depth of insight and practical analysis have consistently shaped conversations around Nigeria’s economic direction. His participation makes the webinar a valuable platform for business leaders, policymakers, investors, and professionals seeking a grounded understanding of the current economic climate.

 

Over time, the Alpha Morgan Economic Review Webinar series has become a respected space for informed discussions on economic trends and market shifts. Participants benefit from expert interpretations of key indicators and emerging developments that shape the financial environment.

 

Beyond analysis, attendees will gain a powerful year-end overview of the economy, insight into unfolding patterns, and a clearer picture of what 2026 may bring. The webinar remains one of the most reliable platforms for people who want real understanding, not guesswork.

 

Attendees can expect an engaging and insightful session that reviews the economic year, highlights emerging trends, and offers guidance on what to anticipate in the months ahead.

 

The public is invited to be a part of the conversation on 26th of November 2025 between the hour of 9:00 and 10:30 in the morning and people are advised to join online through ZOOM. Participants are to join the webinar via https://bit.ly/JoinAMERSeries18

Int’l Men’s Day : Polaris Bank , Men’s Clinic Offer Free Prostate Cancer Screening To 250 

By Winifred Bosa
 Following the remarkable success of its 2024 free prostate cancer screening programme, which delivered life-saving early detection to hundreds of Nigerian men, Polaris Bank has once again partnered with the foremost Men’s Health Clinic to launch the 2025 edition of its flagship male wellness initiative themed “Men, Your Health Matters – Get Screened Today!”
The Bank will provide completely free prostate cancer screening for 250 men aged 40 and above from November 24 to December 31, 2025.
Prostate cancer remains the second most common cancer among Nigerian men, but early detection offers a survival rate exceeding 98%. Building on last year’s overwhelming impact, Polaris Bank is fully sponsoring another round of comprehensive, painless, and confidential screenings that include PSA blood test, Digital Rectal Examination (DRE), and one-on-one specialist consultation  at no cost whatsoever to beneficiaries.
Commenting on the exercise, Polaris Bank’s Managing Director/CEO, Kayode Lawal, said: “The feedback and lives touched in 2024 reaffirmed our commitment to men’s health. We are delighted to sustain this tradition, remove every barrier to early detection, and welcome more men into the Polaris Bank family with seamless, rewarding banking experiences.”
On his part, Mr. Akin Oteniya, Founder and Chief Medical Director of Men’s Health Clinic, added: “Last year’s collaboration with Polaris Bank set a gold standard for corporate health responsibility in Nigeria. We are proud to partner again in 2025 to deliver dignified, expert care and continue saving lives through early intervention.”
Participation is open to all men aged 40 and above. To ensure a smooth and rewarding process, every participant – whether an existing customer or not – is required to have (or open) a Polaris Bank account. Non-customers can indicate during registration if they would like to be contacted immediately to open an account in minutes with zero opening balance and no charges.
Only 250 fully sponsored slots are available on a strict first-come, first-served basis. Results and personalised counselling will be provided within 48 hours.
Through this initiative, Polaris Bank and Men’s Health Clinic are directly contributing to the United Nations Sustainable Development Goal 3 (Good Health and Well-being) by promoting universal access to preventive healthcare, reducing non-communicable disease mortality through early detection, and advancing health equity for Nigerian men.
EFCC’s Olukoyede Speaks Alongside Top CEOs At WorldStage Economic Summit 2025

 

…As governor, minister, 21 organisations set to receives WorldStage Economic Summit Awards For Outstanding Economic Impacts in 2025
By Winifred Bosa

The Executive Chairman of the Economic and Financial Crimes Commission (EFCC), Mr.  Ola Olukoyede has confirmed his participation in the WorldStage Economic Summit 2025 which holds today Friday, November 21, 2025 at The Event Centre, Nigerian Exchange Limited, 2/4 Customs Street, Lagos by 10AM.Olukoyede, under whose leadership the EFCC has made unprecedented progress in the fight against economic and financial crimes by recovering over N566 billion alongside other currencies and assets in the last two years will speak on ‘Anti-Corruption Efforts of the EFCC to Boost Ease of Doing Business.’

The theme WES 2025 is ‘Tackling the Issue of Low Productivity in Nigeria’.

According to a statement by the organisers, World Stage Limited, a research and technology driven Africa focused firm, Olukoyede will join other top chief executives which include Dr. Olasupo Olusi, Managing Director/CEO, Bank of Industry (BoI); Mr Segun Ajayi-Kadir, Director-General, Manufacturers Association of Nigeria (MAN); Mr. Adewale Smatt-Oyerinde, Director General, Nigeria Employers’ Consultative Association (NECA) and Dr Abidemi Adegboye, an academia from the University of Lagos that have confirmed participation.

The statement also confirmed that one state governor, one minister and 21 organisations will receive WorldStage Economic Summit Awards For Outstanding Economic Impacts in 2025 at the summit.

WES is conceived to address economic challenges through diagnoses and application of practicable solutions with public and private sector engagement in a research and innovation driven platform to inspire new thinking in business initiative, policy formulation/implementation, economic reform and development.

Top corporate institutions that are supporting the WES 2025 include Central Bank of Nigeria (CBN), Nigerian Communications Commission (NCC), Nigerian Exchange Group Plc (NGX), NLNG, Zenith Bank, Access Bank, Polaris Bank, Fidelity Bank, Sterling Bank, Sahara Group and Ecobank.

Other critical stakeholders for economic productivity expected to take the front seats at the summit include federal, state governments and private bodies responsible for food production, technology transfer, job creation, energy supply, blue economy, banking  and export promotion.

The statement said, the summit will specifically attract those in the manufacturing, oil and gas, housing, agriculture, and water resources, banking, insurance, maritime, ICT, aviation, mining, hospitality & tourism, health care, education, transportation, local and foreign investors, and the media.

Mr Segun Adeleye, President/CEO, World Stage Limited said one of the biggest challenges facing Nigeria’s economy is low productivity.

“Even-though many are working, almost half of Nigerians are estimated to be poor, living below the national poverty line with multidimensional poverty at 63% and income poverty at 40%, just because the right jobs are not available,” he said.

“The question being asked by many is that if Nigeria’s economy is transforming, does the transformation deliver higher productivity jobs to raise living standards?”

He explained that WES 2025 will provide a template to discuss evidence-based policies to generate jobs that can lift people out of poverty; legislative intervention to curb annual economic loss through multiple public holidays; ideas on how to boost earnings in activities that are currently low productivity and small scale activities such as in farm and non-farm household enterprises; a stable macro environment, requiring a continuation of fiscal and exchange rate reforms that will inspire better integrating firms into global value chains and attracting foreign direct investment; further opening of the economy to international trade by removing trade restrictions and improving trade facilitation, as well as ensuring skills are aligned with the economy’s needs; design and implement national skills programs aimed at upskilling young Nigerians, to ensure many more embrace digital skills and capabilities; upgrading infrastructure as key ingredients of an effective policy mix; aggressive integration of mineral resources into national income generation stream to benefit from the opportunities presented by AfCFTA; financing structural transformation with accelerated domestic resource mobilization through reforming tax administration.

WES has always been a hub of opportunity, an unparalleled platform for networking, learning, and adapting. It is an invaluable experience that brings together public, industry leaders and like-minded professionals.

Savannah Energy Clinches Great Place To Work Award

By Winifred Bosa
L-R: Osagie Aghedo, Human Resources Manager, Savannah Energy, Nigeria; Michael Thomas, Founder and Partner, Partners in Africa, presenting the “Best in Promoting People Leadership Practices (Medium Category)” award won by Savannah Energy, Nigeria; Francesca Enase, Senior HR Business Partner, Savannah Energy, Nigeria, and Okwudili Onyia, Communications Manager, Savannah Energy, Nigeria during the 2025 Best Practices Awards in Nigeria organised by the Great Place to Work Institute in Lagos recently.
Savannah Energy PLC, the British independent energy company focused around the delivery of Projects that Matter, is delighted to announce that Savannah Energy, Nigeria has won the “Best in Promoting People Leadership Practices (Medium Category)” award at the 2025 Great Place to Work Institute’s Best Practices Awards held in Lagos.
In addition to this recognition, Savannah Energy Nigeria has also achieved a Great Place to Work® certification for 2025-6, further reinforcing its commitment to fostering an inclusive and high-performing work culture.
The Best Practices Awards in Nigeria are organised annually by the Great Place to Work Institute, the global authority on workplace culture for over 30 years.
 The awards celebrate organisations that demonstrate outstanding achievements in fostering trust, innovation, leadership, and employee engagement.
According to the Great Place to Work Institute, Savannah was recognised for its excellence in “nurturing individuals’ talents to foster personal growth and development that improve the organisation as a whole.”
The Great Place to Work® certification followed a rigorous evaluation of Savannah Energy, Nigeria’s workplace culture, employee experience, leadership competence and organisational values, among other metrics.
Otamere Elegon, Country Manager, Great Place to Work, Nigeria and Kenya, said:
“Savannah Energy’s Award as the “Best in Promoting People Leadership Practices (Medium Category)” and the recent certification as a Great Place to Work reflect its leadership’s commitment to nurturing a culture where people truly thrive. This milestone reaffirms the company’s belief that when employees feel valued, trusted, and inspired, extraordinary results naturally follow.”
Pade Durotoye, Managing Director, Savannah Energy, Nigeria, said:
“I want to thank the Great Place to Work Institute for this recognition. We take immense pride in the award and certification because they are about our people. This is an acknowledgement of our unrelenting focus on employee well-being, learning and development and an inclusive culture across our operations.”
Yetunde Onabule, Head of Human Resources, Savannah Energy, Nigeria, said:
“We are honoured to receive this award and the Great Place to Work certification, and are even more excited about the responsibility it places on us to keep raising the bar for our people. ‘Supporting and Developing our Employees’ is one of the key pillars of our sustainability strategy and aligns with our commitment to the United Nations Sustainable Development Goals 4 (Quality Education) and 8 (Decent Work and Economic Growth).
We will continue to invest in leadership development, inclusion, safety, and career growth to sustain a high-performance culture where employees can do their best work.”
Nigeria’s Children At A Crossroads : New Report Shows Progress, But Millions Still Left Behind

By Winifred Bosa
 As the world marks World Children’s Day 2025, UNICEF Nigeria is calling for renewed commitment to Nigeria’s youngest citizens, noting that while major challenges persist, significant progress has also been made to improve children’s lives.
According to the “Nigerian Child 2025 Report”, two out of every three children in Nigeria live in multidimensional poverty, meaning they lack access to essentials such as healthcare, quality education, nutrition, protection, and clean water.
 The report also shows that more than half of all Nigerian children experience some form of violence before age 18, while two in five girls are married before turning 18.
The report also highlights strong progress in several areas. Over the past five years, Nigeria has expanded routine immunization coverage, launched nationwide campaigns to end child marriage, improved access to clean water for more than five million people, and enrolled more children in school than at any time in the last decade.
Led by government, and with generous support from development partners, UNICEF contributed to innovative social protection programmes, community-based nutrition drives, and media campaigns that continue to shift public attitudes on child rights.
UNICEF Nigeria Representative, Ms. Wafaa Saeed, said that while the statistics are sobering, they also reveal that progress is possible with coordinated effort.
“Behind every percentage lies a child whose potential is being stolen by poverty or neglect. But we are also seeing change, millions of children are getting vaccinated, millions are back in school, and more families are accessing clean water and social protection. These are victories worth celebrating,” she said.
Ms. Saeed added that this moment demands unity of purpose.
“It is time for all of us, government, development partners, donors, the private sector, and communities, to come together and put the Nigerian child at the top of every agenda. They are not just our responsibility, they are our future,” she emphasized.
Reflecting on Nigeria’s journey, Ms. Saeed noted that the country’s vast potential lies in its youth.
“With nearly half of Nigeria’s population under 18, the choices we make today will define the nation’s future. Every investment in children is an investment in peace, productivity, and progress,” she said.
World Children’s Day, celebrated each year on 20 November, marks the anniversary of the adoption of the Convention on the Rights of the Child (CRC) in 1989. The day serves as a global reminder of the need to protect, nurture, and empower every child to reach their full potential.
Top Tech, Marketing Leaders Set To Drive Conversations At BJAN 2025 Annual Conference

By Winifred Bosa

Brand Journalists Association of Nigeria (BJAN) has unveiled a distinguished roster of speakers and panelists for its 2025 Annual Conference, an event designed to examine how artificial intelligence (AI) is reshaping the future of marketing and business operations across Nigeria.

Themed “AI and Future of Marketing Workflow: Disruption or Opportunity,” this year’s conference will take place on November 28, 2025, at the Oriental Hotel, Victoria Island, Lagos.

The annual gathering, now regarded as one of the most influential knowledge-sharing platforms in Nigeria’s integrated marketing communications (IMC) space, will bring together leaders from advertising, public relations, technology, fintech, banking, telecommunications, and brand management.

With AI rapidly transforming how brands engage consumers and optimize marketing processes, the 2025 edition aims to help industry players deepen their understanding of emerging trends and the innovations shaping tomorrow’s marketplace.

This year’s conference will be chaired by Mr. Udeme Ufot, Group Chief Executive Officer of SO&U Limited, one of the country’s leading advertising agencies.

Renowned for his role in advancing creative excellence and strategic communication, Ufot is expected to steer discussions toward the technological shifts redefining marketing practice globally.

The conference features a diverse mix of experts who are driving transformation across industries.

Key speakers include: Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group; Mr. Folajimi Daodu, Chief Executive Officer, Vault Hill; Dr. Lekan Fadolapo, Director-General, Advertising Regulatory Council of Nigeria (ARCON) and Bethel Obioma, Head, Corporate Communications, Sahara Group.

Their presentations will highlight major opportunities in AI adoption, regulatory considerations, and the evolving expectations of stakeholders in a digital-first economy.

A major highlight of the event will be the panel discussion featuring a blend of seasoned professionals and innovators from technology, banking, and marketing; Emma Adeniran, ICT Expert; Morolake Emokpaire, Marketing Lead, Cadbury Nigeria Plc; Lanre Basamta, CEO/Co-founder, Optimus AI Labs; Austin Onyebuchi Akosa, Chief Information Officer, UBA and Dr. Seyi Akindeinde, Founder, Hyperspace Technologies

The panel will dissect the practical realities of AI deployment—from data governance and ethical concerns to automation, customer experience enhancement, and the skills required for future-ready marketing teams.

Speaking on the vision for this year’s conference, BJAN Chairman, Mr. Daniel Obi, emphasized the critical role of AI in modern marketing. According to him, AI is no longer a distant aspiration but a powerful tool currently reshaping global industries.

He noted that BJAN’s mission is to create a platform where industry practitioners can better understand the opportunities and challenges presented by AI adoption.

Obi said the conference will expose participants to insights that will help brands become more competitive, efficient, and consumer-centric.

“We aim to foster constructive engagement among professionals from advertising, PR, brand management, corporate communications, and the wider IMC ecosystem,” he said.

BJAN’s annual conference has earned a reputation as a must-attend event for professionals keen on staying ahead of industry shifts.

Over the years, the platform has facilitated knowledge exchange, strengthened industry collaboration, and injected fresh perspectives into Nigeria’s evolving marketing and communications landscape.

The 2025 edition is expected to continue this tradition by: Inspiring new ideas on AI’s role in marketing workflow optimization; Driving conversations around regulatory compliance and ethical AI usage; Connecting business leaders with technology innovators; and Providing opportunities for networking and strategic partnerships.

As the IMC sector faces rapid digital transformation, the BJAN 2025 Annual Conference aims to equip marketers, regulators, and corporate leaders with the insights needed to navigate AI’s growing influence while harnessing its full potential.

2025 PMI® Awards : Project Management Institute Celebrates Africa’s Rising Stars 

By Winifred Bosa

 MTN Ghana (L-R) Pierre Le Manh, President & CEO, Project Management Institute, Ing. Emmanuel Hinson, Project Coordinator, MTN Ghana, William Tetteh, Chief Transformation Officer, MTN Ghana, and Ike Nwankwo, PMI Board of Directors Chair

Project Management Institute (PMI), the world’s leading authority for project professionals, has announced the winners of the 2025 PMI® Awards at a ceremony held during the PMI® Global Summit in Phoenix, Arizona.

The prestigious annual awards celebrate the individuals, teams, and organisations that shape the future through excellence in project management.

This year, Sub-Saharan Africa once again proved its growing influence on the global project management stage, with four awardees recognised for their outstanding leadership, innovation, and social impact. Representing Angola, Ghana, Côte d’Ivoire, and South Africa, these honourees exemplify how African project professionals are driving transformation across industries, communities, and borders.

Marco Romero

Angolan Marco Romero was named the global winner of the 2025 PMI® Rising Leader Award, which honours early-career professionals who are already making significant contributions to the profession. Romero’s recognition underscores the region’s growing youth-driven innovation and its capacity to deliver global standards of project excellence.

“Marco’s win is a testament to the talent and determination that defines Africa’s next generation of project leaders,” said George Asamani, Managing Director, PMI Sub-Saharan Africa. “He embodies the spirit of possibility and purpose that we see across the continent, a belief that great ideas, when managed with rigour and passion, can change lives and reshape industries.”

In recent years, Marco has focused his work on advancing Angola’s emerging space ecosystem and inspiring youth through STEM and project-based learning. As a Ballistic and Navigation Satellite Operator Specialist at the Angolan Office for Space Affairs and National Point of Contact for the Space Generation Advisory Council, he has led initiatives such as establishing an Analog Site in Namibe, organising Space Mission Design Workshops, and developing programmes that bridge science, technology, and project management.

As one of the lead mentors alongside Marco Carlos, he played a pivotal role in transforming the “PMI Angola Chapter Goes to Space” concept into a structured, results-driven learning experience. Two stratospheric balloons were successfully launched in November 2025 and recovered. Drawing on his project management expertise and passion for education, Marco guided 30 students through every phase of the project, demonstrating how professional project management frameworks can make even the most ambitious ideas achievable.

The MTN Ghana Project Management Office (PMO) was named the Africa PMO of the Year, a category within the prestigious PMO of the Year® Awards. This honour recognises PMOs that deliver exceptional value through leadership, strategic alignment, and executional excellence.

MTN Ghana’s PMO stood out for its transformative role in aligning large-scale technology initiatives with business strategy, demonstrating how disciplined project governance enables innovation and customer value creation at scale. Their recognition places Ghana at the forefront of enterprise project management maturity in Africa and positions MTN as a model for how African organisations can leverage PMOs to drive operational excellence and strategic agility.

The PMI Ghana Chapter was named a regional finalist for the prestigious PMI® Chapter of the Year Award, which celebrates chapters that demonstrate outstanding leadership, innovation, and impact within the global PMI community.
Stéphanie-Laure Zoro from the PMI Côte d’Ivoire Chapter was honored with the PMI® Chapter Leadership Impact Award, which recognises volunteer leaders who elevate their chapters through mentorship, collaboration, and innovation. Zoro’s leadership has played a pivotal role in strengthening the project management community in West Africa, fostering collaboration across borders, and nurturing the next generation of professionals.

South Africa’s Greenpoint Educational Dome, designed to promote environmental awareness, sustainability, and the adoption of mass timber building practices, received an Honourable Mention in the Social Project category of the PMI® Project of the Year Awards.

The project was celebrated for its creative use of design and project management to enhance access to educational spaces, demonstrating how project methodologies can support sustainable community development.

The achievements of these winners reflect a broader transformation across Sub-Saharan Africa, where project management is becoming a cornerstone of national development, enterprise growth, and youth empowerment.

Speaking recently at the Global Summit Series Africa, Dr Akinwumi Adesina, former President of the African Development Bank, noted that African project professionals are now delivering world-class results, from the Dangote Refinery in Nigeria to the Noor Power Station in Morocco. They demonstrate that Africa’s talent can plan, execute, and deliver complex projects to global standards.

“These accolades are catalysts to shine a spotlight on project management as a career of choice for Africa’s next generation. As PMI’s Global Project Management Talent Gap 2025 report shows, Sub-Saharan Africa will need to add up to 2.1 million project professionals by 2035, marking a 75% surge in demand, one of the fastest growth rates globally. The World Economic Forum’s Future of Jobs Report echoes this outlook, identifying project management as one of the top roles expected to see sustained growth globally,” adds Asamani.

 

Franklin Ozekhome Features As Keynote Speaker At Creative & Branding Icons Award 2025

By Winifred Bosa

Marketing Space, Nigeria’s leading and most consistent brands and marketing magazine and the organisers of the Brand Handlers Summit & Awards has announced Mr. Franklin Ozekhome as the Keynote Speaker for the upcoming Creative & Branding Icons Award 2025.

The event is scheduled to take place on Thursday, December 18, 2025, at Suru Express Plus Hotel, opposite Marriott Hotel, GRA Ikeja, Lagos, by 1:00 PM.

The Creative & Branding Icons Award is dedicated to honouring the visionaries behind notable brands for their remarkable contributions to brand building and to serve as a convergence point for leading stakeholders, innovators and thought leaders across the creative, branding and marketing communications landscape.

The platform provides a unique opportunity to examine the evolving dynamics shaping brand growth today while recognising excellence, celebrating innovation and inspiring professionals committed to advancing the Nigerian marketing ecosystem.

Commenting on the selection of Mr. Ozekhome as keynote speaker, Lukmman Ishau, Publisher of Marketing Space magazine and Convener of the Creative & Branding Icons Award, stated that, “Franklin Ozekhome embodies the very essence of forward-thinking leadership that this year’s theme demands, his outstanding contributions, strategic depth and influence across the marketing communications ecosystem make him the ideal individual to speak on our central theme: ‘Beyond Creativity: Building Timeless Brands in a Transforming World.’

‘’We are confident that his insights will not only enrich the discourse but also inspire every professional in attendance,’’ he added”

He mentioned that, the 2025 edition will feature high-level conversations designed to shape the future of creativity and branding in an increasingly dynamic landscape.

‘’As brands continue to navigate rapid technological, cultural and market shifts, this year’s theme emphasises the importance of purposeful creativity, enduring brand strategy and visionary leadership.

Mr. Ozekhome’s proven track record in crafting compelling brand narratives, championing innovation, and influencing industry transformation firmly establishes him as the perfect voice to headline this milestone event,’’ he said.

 

Information Minister Urges Marketing Communicators To Tackle Anti-Nigeria False Narratives

By Winifred Bosa

From (L-R), Tunji Adeyinka, NAC 2025, Chairman planning committee, Larne Adisa HASG/AAAN President, Tolulope Medebem, EXMAN President, Minister of Information, Alh. Idris Mohammed, Steve Babaeko, X3M Ideas Chief Executive, ARCON DG, Dr. Lekan Fadolapo and Brenda Nwagwu, Vice President, MIPAN.

The Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris has called for a communication renaissance, charging marketing communications experts to shape how the nation is perceived globally.

According to the minister, the communication renaissance should be one that emphasizes facts over fear, unity over division, and truth over propaganda.

Alhaji Idris, speaking at the fifth edition of the National Advertising Conference at the Continental hotel, Abuja on Wednesday, said this in reaction to the false narrative about the country being branded as a “violator of religious freedom.”

“Marketing communication professionals have an enormous responsibility.

You are not only storytellers for brands and businesses — you are also custodians of national perception and image”.

He emphasised that, when false narratives about Nigeria are spread — especially internationally — “it is your creativity, strategy, and storytelling that can counterbalance them with truth, context, and compelling narratives of hope and progress,” the minister said.

“We must project Nigeria as it truly is: a diverse, dynamic, and resilient nation of hardworking people who coexist peacefully, aspire collectively, and strive daily to build a better society. Through integrated campaigns, digital storytelling, strategic partnerships, and value-based branding, our marketers can reshape how Nigeria is perceived globally — as a land of opportunity, innovation, and creativity, not of conflict or crisis,” he affirmed.

The National advertising conference provides platforms for thought leadership and engagement opportunities. ​This year’s edition which is the fifth is with the theme: “Marketing Communications: Transforming Businesses and Creating Growth in Challenging Times”.

In his remark, the Director General of Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo described the conference as a gathering where industry stakeholders come together as “strategists, creators, curators, innovators, and storytellers to exchange insights, challenge assumptions, and share solutions.

IMC Experts Urge Culture Of Knowledge Sharing , Inter-Generational Collaboration To Boost Productivity

Experts in the Integrated Marketing Communications sector have emphasised on the need for creation of culture of knowledge sharing and inter-generational collaboration to enhance work place productivity.

They pointed that this will build generational gap as well as creating an enabling environment especially in a work with multi generations.

The advise was made at the opening of the 5th National Advertising Conference (NAC) presently holding at the Abuja Continental hotel, Abuja.

They said this in a Fireside Chat on the theme: “A Different Generation, a Different Industry”.

The panelist were, Dr. Bolajoko Bayo-Ajayi, President, NIMN, Anthony Eigbe, Tecno West Africa, Maryam Amuda, Aster Integrated Marketing and Bello Yussuf, 3-IPOD.

According to Dr. Bolajoko Bayo-Ajayi, collaboration and knowledge sharing between the older and younger generations are vital to bridging the industry’s talent gap. To make that happen, she calls for the need for an enabling environment to allow especially the young ones to speak in a non-threatening environment, and for leaders to be accessible by the young ones.

“In a team where you have a multi-generation, if you don’t create an enabling environment- you may have a team member that may feel unappreciated which will affect workplace productivity,” she said.

“It is a responsibility for us as leaders to give access to people  and also break the barriers that hinder collaboration to aid knowledge transfer”, she affirmed.

She also advocated for knowledge documentation to help the young professionals in the work place.

“Sometimes people don’t have to go through the same experience we have gone through- but through sharing and documenting what we know will help people gain more knowledge and their learning curve can be shortened. At the end of the day people don’t have to reinvent the wheel- but can be replicated and that is one of our roles as leaders.”

She however pointed that at some point the knowledge could be obsolete but at end the knowledge will come handy.

Corroborating Dr. Banjoko’s position, Bello Yusuf noted that, irrespective of trend what should not change are the fundamentals.

“Change is constant- fundamentals too are constant- if an organisations does not have the fundamentals at some point it will show,” he said.

Speaking on what has changed in the industry today, Maryam Amuda said is the audience, who are now dynamic, ever changing and intentional in how they relate to brands.

In his goodwill message, Lanre Adisa, HASG and AAAN President said NAC 2025 was not just talk for the sake of talk, but about sharing thoughts and sharing ideas and this conference has proven to be one of those very useful platforms to do that.