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Experts Champion New Era Of Value Beyond Price At Media Consortium Conference And Awards

By Winifred Bosa

Femi Opadere, Head, Digital Media, Glo (2nd left), Amechi Obiakpu (left), Godwin Anyebe and Adetunji Faleye, co- Publishers/Convener, MediaConsortium Conference and Award.

 

Marketing experts have urged brands to build trust and deliver holistic value beyond price in today’s changing marketing landscape, saturated with choices and increasingly discerning consumers.

They made this assertion at the third edition of the MediaConsortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). Industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in the Modern Marketplace: Beyond Price, Quality, Experience and Ethics”.

Speaking on the choice of the theme, Adetunji Faleye, Co-Convener of the MediaConsortium Conference and Awards, said, “Our chosen theme reflects a pressing question for today’s brands, businesses, and leaders.” Faleye stated, “We believe the answer lies in a holistic approach—one that integrates all these elements and goes further to capture the intangible: trust, relevance, purpose, and sustainability. These are the benchmarks of success in the modern marketplace.”

Delivering the keynote address, Femi Opadere, Head of Digital Media at Globacom, challenged brands to shift their focus from cost to benefit. He emphasised that today’s consumers are digitally active, have numerous options, and make decisions based on more than just price.

Using Globacom’s introduction of per-second billing as a prime example, he illustrated how delivering genuine value can revolutionise an industry. “Somebody somewhere was not thinking about making money immediately. He was thinking about what kind of value I can give to Nigerians,” Opadere recalled, noting that this value-driven strategy led to over one million subscribers in a few months. He concluded with the adage, “Price is what you pay, value is what you get.”

The conversation deepened during a panel session moderated by Zion Rufus, Senior Brand & Content Strategist at Livespot360. The panelists, drawing from diverse industry experiences, offered practical insights.

Samuel Akinrimisi, New Product Development Lead at Eko Supreme Resources, warned that brands often fail when they operate on flawed assumptions about their customers. “The gap I identified is that we do not bring the point of the consumer into the product perspective,” Akinrimisi explained. He argued that true value is “needed satisfaction” and requires brands to understand the cultural relevance of their products and messaging.

Ayodeji Ajayi, Strategy/Creative Director at Hephzibah Experiential Ltd, spoke about the power of building an emotional connection and trust to foster unwavering loyalty. “You cannot take away emotions,” Ajayi noted, explaining that a deep connection is what makes a consumer choose a brand repeatedly. He stressed that “the culture that defines the experience is one thing that brands must prioritise to succeed.”

Representing the fast-evolving fintech space, Obinna Ojekwe, Marketing Lead, Hydrogen Pay described value as a powerful differentiator, which can even be found in simple accessibility. He called value a “cheat code” for brands, especially niche players, to excel by deeply understanding their specific market segment.
He added that in today’s digital age, brands must define value through co-creation with their customers. He states that co-creation means you “create products with your target.” He explained that co-creation typically refers to a collaborative process where you involve your target audience or stakeholders directly in the development or creation of products, services, or solutions. Instead of just designing with their needs in mind, co-creation actively invites their input, ideas, and feedback throughout the process to ensure the final outcome truly reflects their preferences and insights.

The experts underscored the message that: in today’s marketplace, sustainable success is built not just on what a brand sells, but on the comprehensive value it delivers to its customers.

The enlightening summit culminated in a prestigious awards ceremony, celebrating the brands, agencies, and individuals who have exemplified excellence and successfully delivered outstanding value. The consumer goods sector was well-represented, with Checkers Custard named Outstanding Custard Brand of 2025 and Golden Penny Semovita taking home the Consumer Brand of the Year 2025 award. Culinary excellence was further celebrated as Ajinomoto was crowned Outstanding Culinary Brand of The Year 2025. In the beverage category, Amstel Malta was recognised as the Malt Drink of the Year 2025. Demonstrating innovation in the homecare segment, SoKlin received double honours as the Innovative Detergent Brand of the Year 2025 and for its Smart Liquid, which won Innovation of the Year in the Detergent Category. A special commendation for delivering tangible consumer benefits went to WideScope International Logistics Limited for Creating Real Value for Consumers.
Commitment to social responsibility was also celebrated, with BATN Foundation receiving the Social Impact Award of 2025 and Bet9ja Foundation earning the CSR Award of 2025.

Broader corporate excellence was also spotlighted, with Iron Resources named Outstanding Company of the Year 2025. In the financial sector, ALAT was recognised as the Outstanding Digital Bank of the Year 2025.

The agency and professional categories saw a wide array of talent recognised. SBI Media Ltd was awarded Innovative Media Agency of the Year, while SOULCOMMS PR was named Outstanding Public Relations Agency of the Year 2025.

Specialist firms also received accolades, with P+ Measurement Services celebrated as the Innovative Public Relations Measurement Agency of the Year 2025 and CI Public Relations Consulting Limited honoured as the Outstanding firm in Crisis/Strategic Communication. The future of the industry was also in the spotlight, as Seedar Group won Innovative Young Public Relations Agency of the Year 2025 and WhirlSpot Media was recognised for its Outstanding Contribution To Startups.

Individual excellence was lauded across the marketing and media landscape. Rotimi Bankole won Outstanding Media Personality of the Year 2025, while Melvin Udosen was named Outstanding Media Entrepreneur of the Year 2025. In journalism, Azeez Disu was crowned Brand Journalist of the Year 2025, and Afolabi Idowu was recognised as the BJAN Personality of The Year 2025. In marketing leadership, Ilyas Kazeem was awarded Marketing Director of the Year (Food Division), and Roseline Abaraonye won Marketing Director of the Year 2025 (Cosmetics). The rising stars were not overlooked, with Onoriode Akusu celebrated as the Fast-Rising PR Practitioner of the Year.

The MediaConsortium Conference and Awards is an annual event dedicated to fostering knowledge exchange, celebrating industry excellence, and inspiring the future of marketing, media, and communications in Nigeria. It brings together industry leaders, brand custodians, and innovators to discuss pressing issues and recognise outstanding contributions to the marketplace.

Winifred Bosa by — September 20, 2025 in brands and Marketing
CMC Connect Unveils Trufluencer Initiative To Redefine Nigeria’s Digital Influence

By Winifred Bosa
 Leading public relations firm, CMC Connect LLP (Perception Consulting), the exclusive Nigerian affiliate of Burson, hosted a groundbreaking engagement with social media entrepreneurs, themed around the concept of the “Trufluencer,” a term coined to institutionalise influencer relationship with agency, an act set to reinforce the company’s mission to align brands with influencers who uphold moral principles and ethical standards in the digital space.
In his welcome address, the Managing Partner of CMC Connect LLP (Perception Consulting), Mr. Raheem Olabode, explained that the term “Trufluencer” was a word coined to describe influencers who embody integrity and authenticity in their craft.
He stressed that CMC Connect LLP, with nearly 34 years of experience managing blue-chip accounts and building media relationships, is committed to institutionalising its relationship with influencers who share its values.
“This gathering is about creating a new standard for influencer partnerships. We want upcoming influencers to see themselves as chief executives in their own right, with opportunities for growth, training, and collaboration that will elevate their work and benefit our clients.” Olabode noted.
Speaking at the event, Airtel Nigeria’s Head of Public Relations, Mr. Samson Adeoye, commended the leadership and staying power of CMC Connect LLP in the communications industry, notes that its track record of nearly 34 years offers influencers an invaluable advantage.
He also highlighted Airtel’s commitment to “story-selling” in advertising, emphasising the power of narratives to help brands build deeper, more meaningful connections with audiences.
“When you think about long-term, sustainable partnerships, CMC Connect LLP stands out. With nearly 34 years of experience, it has achieved what many PR companies struggle to sustain beyond five years. This depth of experience gives influencers working with CMC Connect access to a rare wealth of knowledge and industry insight. At Airtel, we believe the strongest campaigns are built on story selling – every good story has conflict, setting, character, and resolution, with the brand as the enabler that brings resolution. That’s why campaigns like our popular Data is Life ad connect so deeply with audiences: they are anchored in stories that truly matter.”
The event brought together a vibrant community of influencers, communications professionals, and corporate representatives, establishing a foundation for ongoing collaboration that prioritises ethics, authenticity, and impact in Nigeria’s growing digital economy.
Winifred Bosa by — September 19, 2025 in brands and Marketing
BJAN Meet With Stanbic IBTC To Boost Industry Relations 

By Winifred Bosa

In a bid to foster stronger industry partnerships and promote the upcoming annual conference, BJAN executive members paid a courtesy visit to Stanbic IBTC. The meeting focused on enhancing collaboration, expanding market outreach, and reinforcing mutual interests within the financial sector. The photo captures the warm exchange between BJAN leaders and Stanbic IBTC representatives.

Winifred Bosa by — July 17, 2025 in brands and Marketing 0
PMI Africa 2025 Unveils Bold Speaker Lineup To Power ‘Africa on Purpose’ Vision

By Winifred Bosa

Amid Africa’s growing wave of infrastructure investment and innovation, the Project Management Institute (PMI) is convening the continent’s most influential voices at the Global Summit Series Africa, driving urgent, collective action to redefine how projects deliver impact and value. Hosted at the Kigali Convention Centre in Rwanda between 19 to 21 August, the Summit is designed for senior project professionals, C-suite executives, government officials, development partners, and emerging project talent committed to driving transformation across Africa.

 

As Africa contends with intersecting challenges, from climate change and infrastructure gaps to job creation, digital transformation, and artificial intelligence, there is a critical need to recalibrate how projects are initiated, managed, and delivered across the continent. Project success can no longer be measured solely by timelines or budgets met. In today’s context, success must also be evaluated by how well a project enhances resilience, drives inclusive growth, unlocks sustainable innovation, and creates lasting social value.

 

“Africa’s project economy remains vibrant yet vulnerable,” says George Asamani, MD, PMI Sub-Saharan Africa. “The African Development Bank estimates the continent needs up to $170 billion annually to close its infrastructure gap, with a financing shortfall of as much as $108 billion. With so much at stake, project management can’t be an afterthought; it’s key to delivery. As countries advance infrastructure, digital, and social programmes, the demand for skilled professionals is more urgent than ever.”

 

“The Global Summit Series Africa responds to this urgency. This is not just a moment to gather, it’s a moment to grow and guide. It is where knowledge meets practice and where bold voices converge to ask and answer: How can Africa execute differently?”

 

This year’s lineup showcases the strength of pan-African leadership, from the corridors of government to the frontlines of innovation. These voices are not only driving transformation within their own countries but also offering continental perspectives with global relevance.

 

A highlight of the Summit will be a special message from Dr. Akinwumi Adesina, President of the African Development Bank, who has long championed the role of project execution in unlocking Africa’s prosperity.

 

This call for purposeful execution resonates across sectors. Senior executives from utilities, banking, education, and telecommunications, as well as influential voices from sports and music, will take the stage to share hard-won insights on building future-fit institutions, creative industries, and systems that deliver lasting impact.

 

Taking the stage across the three days of the Summit are Armand Nzeyimana, Director of the Development Impact and Results Department, African Development Bank; Olajumoke Akinwunmi, MD, Real Estate at Alitheia Capital Ltd; Kusobile Kamwambi, Head of the Presidential Delivery Unit, Government of Zambia; and Samuel Dubik Masubir Mahama, ex-MD of the Electricity Company of Ghana, alongside influential cultural voices such as Nigerian-American singer, actor, and entrepreneur Olubankole Wellington (Banky W), and chess champion and Guinness World Record holder Tunde Onakoya.

 

Joining them are leading project professionals from across the continent, including Stanley Iringe-Koko, Senior Manager of IT Projects and Portfolio at MTN Nigeria; Grace Johnson, Founding Partner and Strategic Advisor at the Framework for AI Transformation (FAIT); Ancicalia Matizha, Group Head PMO at Old Mutual Zimbabwe; Emily Mutaga, Head of PMO at Bank of Kigali, and Nozibele Ntshokontsha, Head of PMO at Rand Water.

“In Africa, the stakes are high; projects must deliver tangible outcomes, often under complex conditions. That’s why the Summit matters. It brings together professionals who understand our realities and are focused on delivery that works in our context. Having spoken at this Summit before, I’m returning because these conversations are not only relevant, they drive the kind of collaboration and clarity we need to move Africa forward and make Agenda 2063 more than a vision, but a lived reality,” adds Billy Mwape, CIO of FNB Zambia, one of the main speakers.

 

PMI Chapter Presidents from Ghana, Kenya, Angola, Togo, and Namibia will join PMI Rwanda Chapter President Innocent Kayigamba in contributing to the dialogue. Their participation is a powerful reminder that transformation in Africa is not only top-down but also bottom-up: peer-driven and locally grounded.

 

Reserve your place at Africa’s leading conversation on purposeful project delivery. This is your final chance to secure tickets at standard rates. visit https://pmiglobalsummitafrica.gcs-web.com/

 

Winifred Bosa by — July 16, 2025 in brands and Marketing 0
UNILAG, LASU, YABATECH, Others For Lagos Campus Beach Soccer Slated For July 26

By Winifred Bosa

No fewer than ten higher institutions in Lagos are expected to converge at Atican Beach, Lekki, for the annual Lagos Campus Beach Soccer tournament scheduled for Saturday, July 26, 2025.

Organized by the Lagos State Government in collaboration with BrandEscort Communications, the event will bring together top tertiary institutions across the state in a thrilling beach soccer competition.

Speaking on the event in Lagos, Adebanji Atewogboye, popularly known as Skibanj, Senior Special Assistant to Governor Babajide Sanwo-Olu on Grassroots Sports Development, emphasized the broader goals of the initiative. He noted that a “campus storming activation” — a promotional tour of participating institutions — will precede the grand finale.

“This much-anticipated Lagos Campus Beach Soccer event will feature students from leading institutions across Lagos State. It is designed to promote beach soccer culture while giving young talents a platform to showcase their skills and potentially advance into professional beach soccer.

“The participating institutions include the University of Lagos (UNILAG), Lagos State University (LASU), Yaba College of Technology (YABATECH), Lagos State University of Science and Technology, Lagos State University of Education, Federal College of Education Technical, Lagos State College of Nursing, and others ” Atewogboye stated.

Bamidele Adeleye, Managing Director of BrandEscort Communications, revealed that the theme for this year’s tournament is “Addressing Drug Abuse and Addiction”, reflecting the urgent need to combat the growing issue of drug abuse among Nigerian youth.

He called on corporate organizations to support the initiative by partnering with the state government to address the rising incidence of drug abuse among young people in Lagos.

For more information about the event and sponsorship opportunities, contact the organizers via lagoscampusbeachsoccer@gmail.com or adatewogboye@lagosstate.gov.ng.

Winifred Bosa by — July 15, 2025 in News 0
Cavista Holdings Appoints Olumide Olayomi As Executive Director/Vice President, Government And External Affairs

 

By Winifred Bosa

Cavista Holdings has announced the promotion of Olumide Olayomi to the position of Executive Director/Vice President, Government and External Affairs. According to the management of the company, the strategic appointment reflects the firm’s unwavering commitment to deepening institutional partnerships and reinforcing its leadership with experienced professionals who share its mission of creating value and transforming lives across Africa.

 

 

 

Olayomi, who previously served as Cavista’s Director of Government and External Affairs, is a highly respected governance advisor and institutional strategist with over three decades of experience across Nigeria’s public and private sectors. He is known for his ability to navigate complex policy environments and for aligning government, business, and community interests.

 

 

 

With academic grounding in Geography and Planning and executive education from institutions such as the Lagos Business School, Mr. Olayomi has held pivotal roles throughout his career. These include serving as Head of Government and Community Relations at Etisalat (now 9mobile), leading Corporate Services at Churchgate Group, and advising on policy as Special Assistant to the Secretary to the Lagos State Government.

 

 

 

In 2016, he was appointed Sole Administrator of Apapa Iganmu LCDA, where he provided leadership for over one million residents, emphasizing transparency, service delivery, and institutional reform.

 

His private sector expertise also extends to his role as Head of Strategy and Operations at Olivestrength Nigeria Ltd., and as a long-standing advisor on governance, intergovernmental coordination, and public sector performance.

 

 

 

Beyond his professional endeavors, Mr. Olayomi chairs Omonide Farms Ltd., and is a Fellow of LEAD International (a Rockefeller Foundation initiative), a Justice of the Peace, and a Fellow of the Nigerian Institute of Management (Chartered). He has made notable contributions to Lagos State’s tax reform and has participated in several global leadership forums.

 

“Olumide is a consummate professional who works tirelessly to lead our Government and External Affairs team at Cavista Holdings,” said John Olajide, Chairman of Cavista Holdings. “His promotion is a testament to his strategic leadership and the respect he commands across our organization. I have full confidence in his continued impact.”

 

 

 

Cavista Holdings congratulates Mr. Olayomi on this well-earned advancement and looks forward to his ongoing contributions as the organization strengthens its pan-African footprint and global partnerships.

Winifred Bosa by — July 15, 2025 in brands and Marketing 0
Polaris Bank Commits To Continuous Investment In Journalism Excellence

 

By Winifred Bosa

Polaris Bank is set to host the 2025 edition of its Annual Media Capacity Seminar on July 17, 2025, from 10:00 AM to 1:00 PM. This year’s seminar is themed: “Empowering Journalists in the Digital Age: Storytelling, Tools & Transformation”, and will feature two distinguished facilitators: Taiwo Obe, Founder and Director of Journalism Clinic, and Abayomi Adisa, a Senior Journalist with the BBC.

 

Now in its 11th year, Polaris Bank’s Media Capacity Seminar has grown into a flagship media education initiative supporting journalism excellence and professional development across Nigeria. Since its inception in 2015, the program has trained over 5,500 journalists, equipping them with the contemporary knowledge and tools needed to thrive in an evolving media landscape and AI era.

 

The 2024 edition, held in a hybrid format, recorded over 500 participants and focused on “Integrating AI Tools in Contemporary Media Practices for Innovation and Excellence.” Participants gained insights into data journalism, fact-checking, multimedia storytelling, and the responsible use of artificial intelligence in the newsroom.

 

Building on last year’s success, the 2025 edition will explore critical aspects of modern journalism, including digital storytelling, transformative newsroom practices, and emerging tools that can help journalists remain relevant in practice and impactful in today’s information age.

 

Attendance at the seminar is free, but registration is mandatory. Interested participants can still register via bit.ly/PAMC2025.

 

Polaris Bank remains committed to promoting responsible journalism through robust, consistent and premium media education and investing in initiatives that foster a more informed and progressive society.

Winifred Bosa by — July 15, 2025 in brands and Marketing 0
NAFDAC Hosts Major African Regulatory Agencies Meeting In Abuja To Strengthen Medical Product Regulation

By Winifred Bosa

The National Agency for Food and Drug Administration and Control (NAFDAC) hosted a historic gathering of seven African regulatory agencies at the ML3 National Regulatory Agencies (NRAs) Meeting in Abuja, marking a significant milestone in Africa’s efforts to enhance the safety, efficacy, and availability of medicines and vaccines across the continent.

The event was officially opened by NAFDAC Director-General, Prof. Mojisola Adeyeye, who highlighted the journey of African NRAs toward regulatory excellence.

The History of Who We Are and Where We Are Going

The Abuja ML3 NRAs Meeting: The Director-General of NAFDAC, Prof. Mojisola Adeyeye, welcomed Heads of seven other WHO Maturity Level 3 agencies to Abuja on Monday, July 7, 2025. In her Opening Remarks, she went down memory lane on the history of the WHO Regulatory Systems Strengthening program and the Maturity Levels classification of regulatory authorities, and the journey for African National Regulatory Authorities (NRAs), as explained below.

The History and Who We Are: In 2014, the Sixty-Seventh World Health Assembly (WHA) Resolution 67.20 called for the development of the WHO Global Benchmarking Tool (GBT) to assess the maturity and performance of national regulatory systems for medical products. The GBT is a standardized tool used to evaluate regulatory functions, identify gaps, and facilitate improvements in NRAs. It’s a key instrument in the WHO’s efforts to strengthen regulatory systems for medical products globally.

The WHO began benchmarking regulatory systems in 1997, with an initial focus on vaccines. The organization later started unifying and harmonizing the GBT tools for medicines and vaccines in 2013, and a year later, the WHO passed Resolution 67.20. In 2018, Revision 1 of the tool was published to serve as a global standard for the objective assessment of regulatory frameworks and capacities of national regulatory authorities for medicines and vaccines.

Nigeria started the benchmarking in 2018 with over 260 sub-indicators, resulting in over 800 recommendations to satisfy eight regulatory functions of the WHO GBT Tool, namely the overall National Regulatory System (or how strong the regulatory environment is), Registration and Market Authorization, Market Surveillance and Control, Regulatory Inspection, Clinical Trial Oversight, Laboratory Testing, Vigilance, and Licensing Establishments (by Pharmacy Council of Nigeria).

These recommendations were implemented, and in 2022, NAFDAC was recognized as operating at Maturity Level 3, characterized as a stable, well-functioning, and integrated regulatory system for medicines and imported vaccines.

Seven other African NRAs also passed through this WHA-mandated rigorous assessment and were pronounced as ML3 regulatory authorities as follows:
Tanzania Medicines and Medical Devices Authority (TMDA) 2018 (medicines and imported vaccines)
Ghana Food and Drugs Authority (FDA) 2020 (medicines and imported vaccines)
Egyptian Drug Authority (EDA) 2022 (vaccines); 2024 (medicines/imported and local)
South African Health Products Regulatory Authority (SAHPRA) 2022 (imported/local vaccines)
Agence sénégalaise de Réglementation Pharmaceutique of Senegal 2024 (imported/local vaccines)
Medicines Control Authority of Zimbabwe (MCAZ) 2024 (medicines and imported vaccines)
Rwanda Food and Drugs Authority (Rwanda FDA) – 2024 (medicines and imported vaccines)

 

Where We Are: These agencies signed a Memorandum of Understanding (MoU) in February 2025, to establish a reliance mechanism, formalize their commitment to collaborative regulatory work, shared assessments, data exchange, and alignment with continental goals such as those of the African Medicines Agency (AMA), the African Medicines Regulatory Harmonization (AMRH) programme, Pharmaceutical Manufacturing Plan for Africa (PMPA), Partnership for African Vaccine Manufacturing (PAVM), and the Platform for Harmonized African Health Products Manufacturing (PHAHM).

The signing of the MoU marked a significant milestone, signalling a collective intent to operationalize reliance-based regulatory practices and serve as a model of leadership for other NRAs across the continent.

 

The MoU outlines shared principles, responsibilities, and a vision for coordinated regulatory activities that contribute to broader African Union (AU) health strategies, including Agenda 2063 (“The Africa We Want”) and the drive toward health sovereignty through local manufacturing and streamlined market access.

To guide and oversee the effective implementation of this reliance mechanism, a Steering Committee composed of the heads of the eight ML3 NRAs was formally inaugurated on 7th July 2025 in Abuja, Nigeria, with the election of the Director-General of MCAZ, Mr. Richard Tendayi Rukwata as the chair of the committee and the Chairman of EDA, Dr. Ali Ghamrawy as the vice chair for the next two years.

The Committee is tasked with providing strategic leadership, addressing policy-level decisions, and ensuring alignment between national and regional regulatory priorities.

 

It plays a pivotal role in ensuring that the objectives of the MoU and the reliance mechanism are realized through accountability, stakeholder engagement, and sustained political and institutional support.

Representatives of the AMA, AMRH Programme, and the Africa Centres for Disease Control and Prevention (Africa CDC) will serve as non-voting members. Members of support partner organizations may be invited as observers, as decided by the Steering Committee.

The mechanism also has an Operations Team to support the Steering Committee in implementing its activities.
The inaugural meeting of the ML3 Reliance mechanism was also attended by representatives of the AMRH Program under AUDA-NEPAD and the Africa CDC.

The meeting enabled some of the NRAs to share their experiences with reliance on other NRAs in Africa and to highlight the opportunities & challenges observed in the reliance activities.

The role of the ML3 NRAs in implementing the proposed Continental Reliance Framework was discussed, as well as the draft operational plan for the reliance mechanism and the integration of the ML3 reliance program into the planned Regulatory Information Sharing Portal (RISP).

The Role of ML3 NRAs and the regulatory reliance mechanism in quality assurance & expedited regulatory pathways within the African Pooled Procurement Mechanism (APPM), hosted by the Africa CDC, as well as the role of ML3 NRAs in supporting AMA operations, was discussed and agreed upon.

 

The ML3 Reliance mechanism promises to ensure increased availability and timely access to quality-assured medicines, vaccines, and diagnostics, reducing duplication and regulatory burden in Africa, resulting in cost savings and faster product approvals across participating countries.

 

The mechanism also established a robust and reliable regulatory network that can serve as a model for other regions, enhancing Africas self-reliance. This will support the African Union’s strategy and bring its Pharmaceutical Manufacturing Plan for Africa to reality.

 

Winifred Bosa by — July 14, 2025 in Health 0
Infinix Unveils HOT 60 Pro+ With Global-Leading Slim Design , Comprehensive Performance Upgrades

Infinix HOT 60 Pro+ (Coral Tides)
Infinix Nigeria today unveiled its latest HOT 60 Series lineup, including the HOT 60 Pro+, HOT 60 Pro, and HOT 60i. Leading the series, the Infinix HOT 60 Pro+ redefines slim smartphone design with a groundbreaking 5.95mm ultra-slim body, setting a new global benchmark as the world’s slimmest 3D-curved screen phone.

The HOT 60 Pro+ goes beyond ultra-slim aesthetics, delivering comprehensive upgrades in functionality, performance, thermal efficiency, and durability. As the latest achievement of Infinix’s continuous innovation, the HOT Series represents a next-generation tech-fashion icon designed to meet the needs of young consumers worldwide.

Measuring just 5.95mm, the HOT 60 Pro+ redefines global standards for 3D-curved screen smartphones. Infinix’s proprietary ultra-slim engineering overcomes conventional structural and battery limitations. Compared to the previous generation, thickness is reduced by 12.5% and weight by 4.3%, while integrating a higher-capacity fast-charging battery—all within a lightweight 155g body.

A Maximized Structured Space Design, achieved through a distributed flat architecture, enhances internal efficiency and supports precision structural engineering. Ten critical components — including the SIM tray, speakers, and Type-C port, are custom-engineered to maintain full functionality without compromising the device’s ultra-slim profile.

The battery cover features one of the industry’s first ultra-thin NanoFiber Backshields, enhanced by Infinix’s pioneering OMR (Out-Mold Decoration) process. This advanced multi-layer structure reduces thickness by 20% compared to conventional 0.45mm solutions, while offering superior hardness and exceptional flex resistance.

Durability is further strengthened by an Aerospace-Grade Aluminum mid-frame with reinforced structural corners. The 3D-curved display is protected by ultra-thin Corning® Gorilla® Glass 7i, offering improved scratch resistance and drop protection.

These innovations deliver 1.4 times better bend resistance than the previous generation. The HOT 60 Pro+ has successfully passed Infinix’s most rigorous 1.5-meter directional drop tests, achieving an unprecedented balance of slimness, strength, and reliability.

Color-Pop Design with Refined Attention to Detail


Rooted in self-expression, the HOT 60 Series introduces over 10 dynamic color options inspired by nature’s vibrant tones. The hero color, Coral Tides, features a striking red-blue gradient, evoking the iconic contrast of Komodo Island’s blue waves against pink shores.

The Scent Weave Leather Special Edition features four variants blending premium textures with infused fragrance, offering a surprising, multisensory experience for style-focused young users.

Building on the HOT Series’ signature sugar-cube inspired camera design, the HOT 60 Pro+ introduces a floating camera module that visually separates from the back panel, creating a refined, three-dimensional effect. Seamlessly integrated Active Halo Lighting adds minimalist, futuristic flair.

The HOT 60 Pro and HOT 60 5G further elevate design precision with metallic accent rings and bold contrasting trims, reflecting the vibrant One-Tap AI buttons for a cohesive visual experience.

Infinix’s attention to detail extends to the device’s overall form. The HOT 60 Series adopts smooth R-curved corner design precisely matched to the camera arc, creating a more harmonious silhouette and enhanced in-hand comfort. These refinements reimagine the HOT design DNA with bold aesthetics and youthful vitality.

5160mAh High-Capacity Battery with 45W FastCharge

The HOT 60 Series introduces a next-generation 5160mAh ultra-thin, high-capacity battery using advanced non-silicon doping technology. With a record energy density of 810Wh/L, battery capacity increases by 1.08 times compared to previous models while maintaining an ultra-thin profile.

Battery lifespan extends by 20%, retaining over 80% health after 1800 charging cycles to ensure reliable daily use for years to come. All three models support 45W super-fast charging. The HOT 60 Pro+ charges from 1% to 50% in 23 minutes under Hyper Mode[1] and achieves a full charge in 55 minutes, representing a 12.7% speed improvement over the previous generation.

Intelligent power management optimizes energy consumption for social media, video streaming, and gaming. Brightness adjustments alone save approximately 50mAh per hour, which can extend usage by up to 15 minutes on TikTok, or 15 minutes of Free Fire gaming, or up to 40 minutes of messaging, depending on the activity.

Hardware and software integration delivers exceptional all-around performance, overcoming typical trade-offs between slimness and battery life.

Slim Yet Powerful: Comprehensive Performance Upgrades

Despite its ultra-slim profile, the HOT 60 Pro+ delivers significant upgrades in imaging, performance, and thermal management.

The rear camera features a 50MP SONY IMX882 ultra-sensitive sensor, delivering exceptional clarity and significantly improved low-light performance. Infinix’s latest AI RAW image processing enhances detail, color accuracy, and night photography. Full-pixel autofocus and 2X lossless zoom provide professional-grade shooting versatility.

The Infinix HOT 60 Pro+ and HOT 60 Pro are the first to debut the MediaTek Helio G200 chipset, combining MediaTek’s advanced technology with exclusive Infinix optimizations to ensure high-speed, smooth, and long-lasting performance.

HOT 60 Pro+ also features Infinix’s most advanced cooling system to date, with 11 layers of thermal materials and a further 220mm² increase in industry-leading ultra-conductive crystal graphite.

This powerful design improves heat dissipation by 8% and reduces chipset temperatures by up to 5°C, making HOT 60 Pro+ not only the thinnest in the HOT Series but also the most capable in thermal performance.

The device features ultra-slim 0.88mm bottom bezels for immersive visuals. The AMOLED display supports a 144Hz refresh rate, 1.5K physical resolution, in-display fingerprint unlock, and peak brightness of 4500 nits for clarity even under direct sunlight.

AI Eye Comfort includes both Gaming Eye Comfort to reduce eye strain during gameplay and Sleep Aid Mode to ease visual fatigue in daily use, helping provide a more comfortable and healthier viewing experience throughout the day.

Smarter AI Designed for Young Users, with Refreshed XOS System

All HOT 60 Series models feature Folax—Infinix’s intelligent cross-app AI assistant—accessible via a dedicated AI key for smart, seamless interactions.

Exclusive AI features include AI Vogue Portraits for the HOT 60 Pro+, HOT 60 Pro, and HOT 60 5G, combining user photos with dynamic visual effects across lock screens and always-on displays. AI Image Extender and upgraded AI Eraser tools offer high-quality, effortless editing.

The latest XOS 15.1.1 system delivers a refreshed user interface, including updated icons, wallpapers, and always-on displays designed for youthful, trend-conscious users.

System-wide optimizations enhance interaction fluidity and long-term device performance. The HOT 60 Pro+, HOT 60 Pro, and HOT 60 5G are certified by TÜV SÜD for 60 months of sustained fluency.

Effortless NFC Touch Transfer with UltraLink Free Call: Expanding Everyday Possibilities

The HOT 60 Series supports effortless file transfers via NFC, enabling seamless cross-device collaboration. With NFC Touch Transfer[2], users can instantly share content with a simple tap, significantly enhancing the speed and convenience of data sharing between compatible devices.

The HOT 60 Pro+ introduces UltraLink Free Call, allowing two-way calling and messaging over bluetooth at distances of up to 1.5km in open environments. Ideal for outdoor adventures, fieldwork, or emergencies, it ensures reliable communication even without conventional network coverage.

All models in the HOT 60 Series are rated IP64 for dust and water resistance, while the HOT 60 Pro+ achieves an enhanced IP65 rating for superior protection. The HOT 60 Pro+ also features JBL-certified dual stereo speakers, delivering rich, immersive audio with precise tuning across bass, mid, and treble frequencies for an exceptional listening experience.

Pricing and Availability

Through relentless technical breakthroughs, the HOT 60 Pro+ achieves the perfect balance of ultra-slim design, powerful functionality, and elevated aesthetics—once again reflecting Infinix’s solid foundation of technological strength and its brand vision of bold, cutting-edge innovation.

The HOT 60 Pro+, an ultra-slim 3D-curved screen smartphone that exceeds expectations, is now available in authorized retail stores across Nigeria. Pricing starts from N143,900 for the HOT 60i (128+4GB), N229,300 for the HOT 60 Pro(128+8GB), and N269,600 for the HOT 60 Pro+ (128+8GB).

Media Contacts:
Infinix Global PR – Global.PR@infinixmobility.com

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

Source : Channels TV

Winifred Bosa by — July 14, 2025 in brands and Marketing 0
Marketing Titans Set To Converge At Brand Handlers Summit & Awards 2025

By Winifred Bosa

As preparations intensify for the maiden edition of the Brand Handlers Summit 2025, Marketing Space magazine has unveiled some of Nigeria’s brightest minds in marketing, branding, and communications, who will come together to chart a path forward in advancing brand and marketing excellence in Nigeria.

The event, themed “Advancing Nigeria’s Marketing Ecosystem to Drive Brand Growth,” is scheduled to hold at the prestigious Regency Hall, Alausa, Lagos.

This year’s summit, powered by Marketing Space, is designed to celebrate the visionaries behind Nigeria’s most impactful brands and to explore how organisations can elevate their strategic marketing efforts amid a rapidly evolving consumer landscape. With a thoughtfully curated lineup of keynote addresses, panel discussions, and networking opportunities, the summit promises to serve as a pivotal moment of reflection and strategy for marketing professionals across various sectors.

According to Lukman Ishau, Publisher of Marketing Space and Convener of the Brand Handlers Summit, “The Brand Handlers Summit & Awards is more than just an event, it is a platform for discourse and a stage for recognising those who shape perception, influence consumer choice, and build enduring brands. We are intentional about creating a space where top-level executives and brand custodians can share insights and collaboratively redefine the future of marketing in Nigeria.”

The event will be chaired by Udeme Ufot, MFR, Group CEO of SO&U Limited, while the keynote address will be delivered by Stephen Onaivi, Managing Director of mediaReach OMD, and renowned media executive Clara Okoro, COO of BrandWorld Media, will moderate the panel session.

The panel will feature strategic insights from respected industry leaders, including Kayode Olagesin, Managing Director of Towncriers Limited; Kayode Ebatamehi, Managing Director of Bluebird Communications; Victoria Uwadoka, Head of Corporate Communications and Public Affairs at Nestlé Nigeria; and Roseline Abaraonye, Marketing Director of Imperio Nigeria Ltd. Together, they will examine the roles of leadership, storytelling, and technology in shaping marketing outcomes for brands operating in Nigeria’s competitive landscape.

Speaking further on the summit’s goals, Micheal Efengbe, Project Coordinator of the Brand Handlers Summit & Awards, remarked, “We have designed this summit to be a high-level conversation where marketing leaders and decision-makers can come together to share real solutions, not just ideas. It’s about bridging knowledge gaps, sparking collaboration, and unlocking new growth opportunities for brands.”

Beyond the engaging sessions, the summit will also serve as a platform to honor individuals and institutions whose contributions continue to elevate Nigeria’s marketing industry, setting benchmarks for professionalism, creativity, and impact.

The event will kick off at 3:00 PM at Regency Hall, 1 Otunba Jobi-Fele Way, CBD, Alausa, Ikeja, Lagos. For participation or sponsorship inquiries, interested stakeholders are encouraged to contact 07030909516 or 08073102434.

Join the conversation online using the hashtags #BrandHandlers2025, #MarketingSpace, and #BrandExcellence, and be part of a defining moment in Nigeria’s marketing evolution.

Winifred Bosa by — July 12, 2025 in brands and Marketing 0