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Industry Leaders To Discuss AI Opportunities, Challenges At BJAN Conference

By Winifred Bosa

Brand Journalists Association of Nigeria (BJAN) has announced the theme and line up of speakers at its 2025 Annual Conference, themed: “AI and Future of Marketing Workflow: Disruption or Opportunity.”

The conference will hold on November 28, 2025, at Oriental Hotel, Victoria Island, Lagos and bring together key stakeholders from Nigeria’s integrated marketing and communications industry.

The event will be chaired by Mr. Udeme Ufot, Group Chief Executive Officer, SO&U Limited, one of Nigeria’s foremost advertising agencies. Under his leadership, the conference will provide a platform for industry professionals to explore how AI is transforming marketing strategies, advertising, and consumer engagement.

According to BJAN Chairman Mr. Daniel Obi, the conference is designed to foster robust dialogue among professionals across public relations, brand and reputation management advertising, integrated marketing communications (IMC), and related sectors.

“AI is no longer a futuristic concept; it is a present reality reshaping industries and economies. This year’s conference will help stakeholders understand how to adapt, leverage opportunities, and navigate the ethical considerations of AI adoption,” Obi stated.

The speakers and panel members are: Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group; Mr. Folajimi Daodu, Chief Executive Officer, Vault Hill; Dr. Lekan Fadolapo, Director-General, Advertising Regulatory Council of Nigeria (ARCON) and Bethel Obioma, Head, Corporate Communications, Sahara Group
presenting.

The conference will also feature a panel discussion with experts from advertising, technology, banking, and telecommunications, including Emma Adeniran, an ICT Expert; Morolake Emokpaire, Marketing Lead, Cadbury Nigeria Plc; Lanre Basamta, CEO/Co-founder, Optimus AI Labs; Austin Onyebuchi Akosa, Chief Information Officer, UBA and Dr. Seyi Akindeinde, Founder Hyperspace Technologies.

The panel will examine emerging trends, ethical concerns, and strategic opportunities for AI adoption in marketing and business operations.

As the forenost group of journalists converting the integrated marketing terrain in Nigeria, BJAN’s annual conference has become a veritable platform for learning, networking, and robust dialogue on industry issues.

The 2025 edition will bring together business leaders, regulators, marketers, consumers, and journalists to explore how AI can drive innovation, efficiency, and competitiveness in Nigeria’s marketing and communications landscape.

Participants will also be afforded network, collaboration opportunities, along with vibrant ideas towards developing strategies for responsible and effective AI integration into marketing workflows.

‘Adopt A Survivor’: Polaris Bank Introduces Support Scheme For Breast Cancer Survivors

By Winifred Bosa

L-R; Rasheed Bolarinwa Head, Brand Manager & Corporate Communications , Mary Enigbokan ( one of the beneficiaries), Mrs Ebun Anozie, CEO C.O.P.E during the launching of the Adopt a Survivor Breast Cancer Support Initiative by Polaris Bank in Lagos recently.

Polaris Bank has launched the Adopt a Survivor Breast Cancer Support Initiative, a social impact programme aimed at empowering breast cancer survivors to rebuild their lives and livelihoods after treatment.

While October is globally known for breast cancer awareness, Polaris Bank is extended focus to the recovery phase where many survivors struggle to regain economic stability.

The initiative provides livelihood support to verified survivors, helping them restart small businesses and return to income-earning activities with dignity.

Delivering the message of the Managing Director/Chief Executive Officer of Polaris Bank, Mr. Kayode Lawal, to beneficiaries last Thursday at the Bank’s NGO Partner, C.O.P.E Office in Lagos, the Head, Brand Management & Corporate Communication, Rasheed Bolarinwa, said the initiative demonstrates Polaris Bank’s commitment to turning business success into social good.

“At Polaris Bank, we believe true impact happens when corporate growth translates into empowerment for people. The ‘Adopt a Survivor’ initiative allows us to stand with women—not just in the fight against breast cancer, but in rebuilding their confidence and independence,” he said.

He explained that the programme aligns with the Bank’s strategic CSR pillars of health, women empowerment, and community wellbeing, while also supporting the social goals of ESG and the UN Sustainable Development Goals that promote wellness and economic inclusion.

This year’s intervention builds on Polaris Bank’s earlier survivor-focused efforts, including wellness retreats and capacity-building support for women who have overcome breast cancer.

Through this initiative, Polaris Bank reaffirms its role as a partner in helping women live fulfilling lives beyond treatment.

 

Rex Insurance’s GWP Hits N28.76bn In 2024 Financial Performance Update

By Amaka Obiefuna

 

Rex Insurance, Nigeria’s leading insurance company with over 100 years of experience in the insurance industry and offering general and special risks protection policies, has declared a Gross Written Premium of N28.76 billion of the financial year ended December 31, 2024, reflecting a 72 percent growth compared to the figure of 2023.

 

This was disclosed by the Managing Director/Chief Executive, Mrs. Ebelechukwu Nwachukwu during a press conference with Insurance Editors in Lagoe recently.
According to her, “today, we are pleased to announce Rex’s financial results for the full year 2024—a year we defined by resilient growth, strategic discipline, and a relentless focus on our customers.
A review of the results shows a Gross Premium Income of N28.76billion while Gross Claims paid to Policyholders stood at N30.2, showing an increased capacity to meet all obligations to our customers, no matter the quantum of the claim.
Total Assets for the
company for the year stands at N56.10billion with Shareholders Funds standing at N19.15billion at the end of the 2024 financial year. Profit before Tax (PBT) amounted to
N880million.
Despite a complex and dynamic global economic environment, I am proud to report that Rex has not only met but exceeded its financial targets.
These results are a testament to the strength of our business model, the dedication of our exceptional team, and the
success of our long-term strategy”, Mrs. Nwachukwu added.
“Despite facing significant challenges, including a large claim that impacted on our
financial standing, we are pleased to report that the company successfully met its obligations and settled the claim in a timely manner. This highlights our operational resilience and commitment to maintaining the trust of our clients.
 Throughout the year,
we focused on optimizing processes, including improving claims turnaround time, which
helped stabilize our performance and ensure continued growth and profitability”
SheRex Insurance’s GWP Hits N28.76bn in 2024 Financial Performance Update further added that the company’s focus on operational efficiency and diversified income streams enabled the firm to deliver a profit before tax of N880.7 million, despite the significant claims, highlights the underlying strength and resilience of the business model.
Also, the company was able to pay a dividend to its shareholders.
FirstBank Extends Good Life Promo, Collaborates With Verve To Issue Free Debit Cards

By Winifred Bosa

 

First Bank of Nigeria Limited (FirstBank), Nigeria’s premier and leading financial inclusion services provider, has announced the launch of the Verve Flash Promo, a special initiative rewarding customers with free Verve cards.

 

 

 

The campaign, which commenced on 6 October 2025, and will run until 30 January 2026, is exclusively targeted at FirstBank customers whose ATM cards have expired.

 

 

 

According to a press release by the bank, the free cards will be issued daily to 131 customers on a first-come, first-served basis across the Bank’s branches, nationwide. FirstBank’s unwavering commitment to convenience, accessibility, and customer satisfaction.

 

 

 

Speaking on the rewards to FirstBank customers, Chuma Ezirim, the Group Executive, e-Business and Retail Products at FirstBank, said: “The Verve Flash Promo is not just about rewarding customers with free verve debit cards; it is about celebrating our legacy of 131 years of trust, resilience, and innovation in the Nigerian financial services industry. At FirstBank, we remain committed to providing customer-centric solutions that enable secure, seamless, and convenient payment experiences. Partnering with Verve International on these initiatives, including the Verve Good Life promo, underscores our shared vision of deepening financial inclusion while rewarding our loyal customers for their continuous patronage.”

 

 

 

Also commenting, Vincent Ogbunude, Managing Director, Verve International, noted:

 

“Through strategic collaborations like this with FirstBank, we continue to demonstrate Verve’s commitment to enhancing access to seamless payment solutions for every Nigerian. The Verve Flash Promo not only rewards loyal customers but also reinforces our vision of making everyday transactions more rewarding, secure, and convenient. As we extend the Good Life Promo, we remain steadfast in our goal of deepening financial inclusion while delivering real value to Verve cardholders across the country.”

 

 

 

Meanwhile, the ongoing Verve Good Life promo, designed to reward Verve debit card holders for using their cards at specific merchant points, has been extended to 30 November 2025.

 

During the period, Verve Card holders enjoy 10% cashback at The Place Restaurant, Quickteller, Buypower, Filmhouse, AlliExpress, Addide Supermarkets, and Chowdeck app every Thursday to Sunday.

 

 

 

Verve cardholders can now enjoy a 10% cashback on the Google Play Store any day of the week throughout the Good Life Promo, which runs until 30 November 2025. Moreso, every transaction made with a Verve card whether on ATMs, POS terminals, or online platforms automatically earns customers a chance to win up to ₦1,000,000.

 

 

NAFDAC DG Celebrates Staff Over Landmark Achievements , Says Nigeria Remains Global Regulatory Leader

…. Rewards Officers with exceptional performances

By Winifred Bosa

The Director General of National Agency for Food and Drug Administration and Control NAFDAC, Prof Mojisola Adeyeye has attributed the milestones achieved by the Agency to the collective effort and resilience of staff which resulted in achieving WHO Global Benchmarking Tool (GBT) re-benchmarking, becoming the first in Africa to sustain and maintain Maturity Level 3 (ML3) for medicines regulation.

According to a press release by Sayo Akintola, Resident Media Consultant NAFDAC, She noted that the extraordinary feat reaffirms Nigerias leadership in the global regulatory landscape.

Speaking at the 2024 NAFDAC Awards, Recognition & Retirement Ceremony on Monday in Lagos, Prof Adeyeye said the event was not only to celebrate milestones but to honour the beating heart of NAFDAC – the committed and hardworking staff, whose dedication, resilience, and professionalism continue to define and sustain our Agencys legacy of excellence.
Each year, she said the ceremony ‘gives us a moment to pause, reflect, and appreciate how far we have come as one NAFDAC family, noting that ‘our achievements are not the result of chance, but of collective diligence, sacrifice, and shared purpose.’
According to the DG, every report written, every inspection conducted, every risk mitigated, and every regulation enforced contributes to a healthier, safer Nigeria.

The highly elated Chief Executive Officer of NAFDAC, pointed out that our Agency, under your collective effort, achieved WHO Global Benchmarking Tool (GBT) re-benchmarking, becoming the first in Africa to sustain and maintain Maturity Level 3 (ML3) for medicines regulation.’

She explained that The Agency also achieved another world-first as the first National Regulatory Authority globally to be benchmarked for Medical Devices and In-Vitro Diagnostics (IVDs) toward ML3 attainment.

She maintained that these milestones were not achieved by leadership alone, they were powered by teams of committed professionals who gave their best each day to ensure that our processes met WHOs stringent standards.

In 2024, she disclosed that the Agency also commissioned the state-of-the-art edifice for the Vaccine, Biologics, Medical Devices and IVDs Registration and Regulatory Affairs Directorate.

It is an investment in science, technology, and the future of health regulation ‘and it stands as a symbol of our resolve to institutionalize sustainability and innovation.’

Furthermore, she stated that the Agency sustained ISO/IEC 17025:2017 Laboratory Accreditation and achieved ISO 9001:2015 Re-Certification, affirming its unbroken commitment to quality and international best practices.

‘This could only have been possible through the hard work and diligence of our quality managers, laboratory analysts, and administrative teams who ensure compliance and continuous improvement.’

In parallel, the NAFDAC boss emphasised that incorporation of NAFDAC into the Pharmaceutical Inspection Co-operation Scheme (PIC/S) as a Pre-Applicant in the Pre-Accession phase is a milestone that positions Nigeria among nations that uphold harmonized GMP standards globally, adding that this opens new frontiers for Nigerias pharmaceutical manufacturing sector, ‘and again, it was made possible by your professionalism and competence.’

Prof Adeyeye also stated that the Agency intensified its enforcement operations in partnership with the
Office of the National Security Adviser (ONSA), shutting down major open drug markets, confiscating falsified medicines and destroying substandard products, adding that these courageous actions saved countless lives and reaffirmed public confidence in our regulatory system. ‘The success of these operations speaks to the bravery and integrity of our enforcement teams across Nigeria, she said

‘No achievement can be sustained without human capital development. That is why, under the International Council on Harmonization (ICH) training programmes, staff across directorates received advanced capacity-building sessions on ICHQ1, ICHQ7, E6(R3) and M13 Bioequivalence Studies guidelines.

 

These trainings reflect our unwavering investment in you, our people, because a skilled and motivated workforce is NAFDACs greatest asset.’
The proven implementation of these guidelines and other requirements has resulted in invitation of NAFDAC by ICH to become a member of the prestigious organization.
According to her, the awardees recognition is proof to excellence, consistency, and passion for service, adding that they have raised the bar and set new standards for others to emulate.

 

Let this recognition inspire you and your colleagues to continue striving for innovation, diligence, and excellence in all you do.
To our retirees, today is both a celebration and a tribute. You have devoted years, some, decades of your lives to building this institution.

You have guided the next generation with patience, integrity, and wisdom. Your footprints are indelible in the history of NAFDAC. As you enter this new chapter of rest and reflection, please know that your legacy lives on in the systems, policies, and culture you helped to build.

‘The global health landscape continues to evolve, and we must evolve with it, remaining agile, science-driven, and people-centered in all we do. You are the pillars of NAFDACs success, the silent heroes whose everyday work safeguards the lives of millions of Nigerians.’

Speaking in same vein, Chairman, 2024 NAFDAC Awards, Recognition & Retirement Ceremony, Dr. Rametu Momodu said over the years, NAFDAC has remained a beacon of hope for Nigerians, safeguarding lives through diligence, vigilance, and science-driven regulation. Dr Momodu who also doubles as Director, VMAP, noted that each success story we tell today is built upon the unwavering commitment of staff who give their best, often beyond the call of duty.

‘Our awardees embody this spirit. You represent the finest qualities of the Agency, resilience, professionalism, and integrity. Your innovative thinking and pursuit of excellence have made an indelible impact, not only within our institution but across Nigerias public health ecosystem, she said.

 

CEO Vault Hill Set To Inspire Participants As Countdown Begins For BJAN 2025 Conference On AI , Marketing

 

By Winifred Bosa

Folajimi Daodu, Chief Executive Officer of Vault Hill and one of the keynote speakers at the 2025 National Brands and Marketing Conference powered by Brand Journalists Association of Nigeria (BJAN), has tasked participants at this year’s conference to be expectant.

Daodu, one of Africa’s most prominent voices in artificial intelligence (AI), blockchain, and immersive technology, will be speaking at the BJAN-organised event on the theme: “AI and Marketing Workflow: Disruption or Opportunity,” at the Brand Journalists’ Conference scheduled for Friday, November 28, 2025, at the Oriental Hotel, Lekki, Lagos.

According to Daodu, participants at the conference should come with a broad mindset to exchange ideas on Artificial Intelligence (AI) to be able to appreciate the many advantages it offers.

“AI is no longer a futuristic concept, but a present reality shaping industries and economies,” Daodu stated.

He noted that, like every major innovation, AI has both positive and negative sides, and innovators need to open their minds to the opportunities while they should also prepare for what could go wrong.

“AI is here to stay, and we must figure out how to work with it as co-collaborators,” Daodu said, adding that the BJAN conference will provide opportunities for discussion on AI come November 28.

The Brands and Marketing Conference is an annual event that brings stakeholders in the Integrated Marketing Communications sector together to discuss issues that affect not just the sector but the economy at large.

This year’s conference, which is the 13th in the series, will explore the benefits of AI in marketing to create a balance as the world grapples with this new trend.

Other seasoned professionals who will deliver the keynote alongside Folajimi Daodu, are Dr Cherry Eromosele, the Executive Vice President and Group Chief Marketing & Communications Officer at Interswitch Group and ARCON DG, Dr. Lekan Fadolapo, who will speak on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities”.

Their papers are expected to be dissected by a lineup of professionals and seasoned experts in a panel discussion. They are, Morolake Emokpaire, Marketing Lead at Cadbury Nigeria Plc., Lanre Basamta,
CEO/Co-founder Optimus AI Labs, Austin Onyebuchi Akosa, Chief Information Officer, UBA and Emma Adeniran, an ICT expert.

NLNG Launches The Nigeria Prize For Creative Arts To Empower Young Nigerians

By Winifred Bosa

 L-R: Joel Benson, Technical Adviser to Advisory Board of The Nigeria Prize for Creative Arts (NPCA); Anne-Marie Palmer-Ikuku, NLNG’s Manager, Corporate Communication & Public Affairs; Sophia Horsfall, NLNG’s GM, External Relations & Sustainable Development; and NPCA Advisory Board members, Prof Akachi Adimora-Ezeigbo (Chairman), and Emeritus Prof. Olu Obafemi, at the unveiling of prize with focus on Documentary filmmaking in Lagos, Friday.

NLNG has stated that new The Nigeria Prize for Creative Arts will target young Nigerians with the aim of inspiring them to tell stories that redefines the nation’s image.

At a press conference in Lagos, the Company announced that the Prize, a new category under its sponsored-The Nigeria Prizes will target emerging Nigerian filmmakers aged 18 to 35.

 

The Company also stated further that the Prize will challenge young Nigerians to produce documentary films that celebrate the nation’s identity and reshape global perceptions of Nigeria through information, creativity, and visual excellence.

The Prize cycle which will commence in February 2026 with a call for entry, alongside the other prizes, The Nigeria Prize for Science and The Nigeria Prize for Literature.

The Prize comes with the award money of $20,000.

Speaking at a press conference, Sophia Horsfall, General Manager, External Relations and Sustainable Development, explained that the initiative reflects NLNG’s deep commitment to nurturing creative capital as part of national development.

“The Nigeria Prize for Creative Arts is an invitation for young Nigerians to own their narrative, to show the world our complexity, our brilliance, and our resilience through film. This Prize symbolises NLNG’s belief that storytelling is nation-building that every frame, every voice, and every perspective matters in the shaping of who we are and who we aspire to be, Horsfall said.

She emphasised that the initiative bridges Nigeria’s dynamic youth population and the broader creative industry, strengthening the nation’s voice globally while promoting unity and understanding through storytelling.

The Advisory Board for The Nigeria Prize for Literature and The Nigeria Prize for Creative Arts, chaired by Professor Akachi Adimora-Ezeigbo, will administer the new category.

She will be supported by Emeritus Professor Olu Obafemi and Professor Ahmed Yerima.

Professor Adimor-Ezeigbo noted that the Prize marks a significant milestone in NLNG’s over two-decade journey of celebrating excellence across disciplines.

“The Nigeria Prize for Creative Arts is a reaffirmation of our belief that excellence knows no boundary. It can be written, spoken, or filmed. It asks its creators to confront truth, explore memory, and translate experience into meaning,” she said.

She emphasised that the Prize would align with the overarching strategy of the prizes to reward excellence.
Joel Benson, an Emmy-winning documentary filmmaker and Technical Advisor to Adivsory Board, stated that the Prize would be benchmarked against international film festival standards, ensuring that winning entries can compete globally.

He added that the creative energy of Nigeria’s youth deserves a platform that matches its ambition.

Benson explained further that only short documentaries of no more than 20 minutes will be accepted in the inaugural edition, adding that entries will be judged on storytelling craft, originality, production quality and creativity, among other metrics.

He revealed that the judging panel will be chaired by Dr. Sam Dede, a veteran actor, director, and senior lecturer at the University of Port Harcourt.

He will be joined by Adeola Aderonke, an award-winning film director, art historian, scriptwriter, and producer and George Ugwuja, a renowned film producer who has delivered high-quality work for international organisations.

The prize cycle will end in October 2026 with the announcement of the final verdict at the Grand Award Night, sponsored by NLNG.

Academy Press Plc Hosts Stakeholders’ Forum , Celebrates 60 Years of Excellence

By Winifred Bosa


L–R: Non-Executive Director, Mrs. Fatima Betara; Chairman, Board of Directors, Mr. Wahab Dabiri, Non-Executive Director, Mr. David Pritchard; Non-Executive Director, Chief Oyewole Olaoye; Managing Director, Mr. Gbenga Ladipo and Deputy Managing Director, Mrs. Oluwakemi Ogunnubi, all of Academy Press PLC during the public presentation of the book titled Celebrating the Past, Envisioning Tomorrow, held as part of the 60th anniversary celebration of Academy Press, in Lagos on Wednesday, October 22, 2025.

As part of its 60th Anniversary celebrations, Nigeria’s foremost printing and publishing solutions provider, Academy Press Plc has successfully hosted a Stakeholders’ Forum on Wednesday, October 22, 2025, at the Lagos Oriental Hotel, Victoria Island.

The landmark event brought together distinguished guests, industry leaders, government representatives and business partners to celebrate the company’s six decades of excellence, innovation, and contribution to Nigeria’s socio-economic development.
Giving his opening speech, Chairman, Board of Directors, Academy Press Plc, Mr. Wahab Babatunde Dabiri, expressed gratitude to stakeholders for their unwavering support over the years.

“As we celebrate 60 years of Academy Press, we are filled with immense gratitude to our shareholders, staff, partners, and customers who have stood by us through every chapter of this journey. Sixty years represents resilience, innovation, and an unwavering belief in our purpose. The journey has been rewarding, but even more exciting are the years ahead as we continue to build on our legacy and expand into new areas such as light packaging and digital print solutions.” He stated.

The highlight of the event included remarks from stakeholders, a commemorative presentation on the company’s historical milestones and strategic outlook for the future as well as the public presentation of the book titled Celebrating the Past, Envisioning Tomorrow.

In his address, Managing Director of Academy Press Plc, Mr. Gbenga Ladipo, reflected on the company’s remarkable journey and resilience over the decades.
“This is a milestone that compels reflection. Today, we pause not just to count the years or measure our figures, but to celebrate our sustenance, our resilience, our people, and our purpose. At this age, Academy Press is more than a company. It is a living canvas woven from the threads of time, people, and promise. The next sixty years will not just be a continuation, they will be a new creation, informed by our legacy but not limited by it.” He said

Among the dignitaries’ present were top government officials, corporate executives, and industry stakeholders, including representatives of the Governor of Lagos State as well as the Oba of Lagos.

Representing the Lagos State Governor, Mr. Olarenwaju Bajulaiye, congratulated Academy Press Plc on its 60th anniversary, describing it as a true Nigerian success story built on excellence and innovation.

He commended the company’s role in education and governance and urged it to keep investing in talent, technology, and sustainability to drive future growth.

The Stakeholders’ Forum forms part of a week-long line-up of activities commemorating the company’s Diamond Jubilee. Other events include a humanitarian visit to Ilupeju Orphanage and Olusoye Compensatory Home, the 61st Annual General Meeting, a Jumat Service, Staff Party, and a Thanksgiving Service at the Anglican Church, Ilupeju.

 

2025 List Of Industry’s 50 Men Of Impact Announced

By Winifred Bosa

The Industry Newspaper is pleased to reveal the top 50 men of impact 2025, recognizing their outstanding contributions and achievements in their respective industry and firld from integrated marketing communications, entertainment, banking, telecommunications, healthcare and wellness, entrepreneurship, tech, and energy, media, journalism and project management sectors.

The honorees will be celebrated at the Industry’s Men of Impact 2025 event on November 4, 2025, at Radisson Blu, Isaac John, GRA, Ikeja, Lagos.

The theme for this inaugural edition is titled: “Empowering Men: Achieving Balance in a Fast-Paced World.”

The presentation will be preceded by a panel session that will look into the theme.

The event is expected to be attended by Mr. Udeme Ufot, GCEO, SO&U, Rufai Ladipo, GMD of Agile Communications, Mr. Jimi Awosika, EVC, Insights Redefini, Mr. Funmi Onabolu, CEO, Cosse LLC, Mr. Muyiwa Kayode, CEO, USP Communications, and Sir Steve Omojafor.

The top 50 men of impact 2025 have demonstrated exceptional leadership, innovation, and commitment to excellence in their respective fields.

See attached 2025 List!

Industry_Top_50_Most_Influential_Practitioners-original-list

EDC, Keystone Bank, And Others Urged SMEs To Focus On Sustainable Entrepreneurship Growth


L-R: Executive Director, Keystone Bank, Nnenna Anyim; Director, Enterprise Development Centre, Dr. Nneka Okekearu; Country Director, Nigeria Mastercard Foundation, Rosy Fynn; CEO, Promo prints and President, EDC Alumni Association, Patricia Ojora; and Divisional Head, Business Development, BOI, Obaro Osah; During The EDC2025 SME Conference to Catalyzing The Future and Empowering Small Business, Held In Lagos

Stakeholders from Enterprise Développement Centre (EDC), Keystone Bank, MasterCard Foundation, and Tripoint Academy have urged small and medium enterprises (SMEs) to focus on sustainable and impact-driven entrepreneurship growth.
This was said during the 2025 EDC SMEs conference in Lagos recently, with the theme: “Catalyzing the Future: Empowering Small Businesses for Impact and Inclusive Growth”.
Dr. Nneka Okekearu, Director of the Enterprises Development Center (EDC), highlighted the organization’s focus on sustainable and impact-driven entrepreneurship growth as the conference explores compliance, exports, and tax regulations, offering a platform for entrepreneurs to learn, connect, and collaborate.
However, while praising Tripoint Academy’s work in empowering over 30,000 women in 10 years, she reiterated that EDC’s partnership with Tripoint Academy to promote inclusive growth and support women entrepreneurs also aligns with Keystone Bank’s commitment to impact-driven growth and entrepreneurship development.
Thus, during her keynote speech, Rosy Fynn, Country Director of MasterCard Foundation, praised EDC’s milestone 18-year conference, highlighting the significant impact of its programs on society. She noted that SMEs are the economy’s driving force, facing obstacles such as access to finance, market access, and tools for efficiency, and that MasterCard Foundation partners with EDC to address these challenges, empowering SMEs nationwide through targeted programs.
Fynn further emphasized that 2026 should prioritize collaboration over competition, highlighting MasterCard Foundation’s partnership-driven approach. She thereby urges SMEs to leverage platforms like this to showcase products and expand customer bases. “Having that hope and resilience, and that right mindset is a key part in ensuring that 2026 is very different and a successful year for many SMEs,” Fynn said.

Also speaking at the event, Keystone Bank’s Executive Director, Nnenna Anyim Okoro, emphasized the crucial role SMEs play in Nigeria’s economy and the bank’s comprehensive approach to supporting them. Okoro announced plans to increase the frequency of the SME clinic, providing insights and thought leadership to entrepreneurs. This initiative addresses the needs of SMEs beyond funding, aiming to equip them with the necessary tools for success.

Shuhda Muhammad, Founder of Tripoint Travels Academy and Tourism and representative of all northern entrepreneurs, praised the initiative and thanked the organizers. She emphasized empowering entrepreneurs in northern Nigeria, particularly women, with over 11,000 entrepreneurs supported, 80% of whom are women. She claims that the initiative is an enabler that aims to shift mindsets and promote financial independence, enabling women to overcome barriers and showcase their products and services.