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All Posts in "Insurance and Pension"

NIA Hosts Opening Ceremony Of Maiden Insurance Week To Boost Awareness

By Amaka Obiefuna

 

The Nigerian Insurers Association (NIA) on Monday, June 30, 2025 hosted the grand opening ceremony of the maiden Insurance Week with a call to action for Nigerians to embrace insurance .

 

The week-long event with the theme, “Insurance For All: Securing Nigeria’s Future,” is organised by the Chartered Insurance Institute of Nigeria (CIIN) under the leadership of the Institute’s President, Mrs. Yetunde Ilori, to create awareness about the various services and products offered by insurance companies.

 

In his address at the opening ceremony, the NIA Chairman, Mr. Kunle Ahmed, said events outlined for the week would enable Insurers to review and improve on their services to meet the needs of their customers.

 

Ahmed stated that the insurance week is for the insuring public and intending clients, hence Insurers have come up with new products for their customers.

 

He said: ” this week, all insurance practitioners are focused on activities that will further create awareness for the insurance industry, including prompt claims payment, insurance products, ease of onboarding insurance customers and general awareness.

 

According to him, the NIA is working on simplifying the claims payment process and enhance customer service, with a focus on prompt payment of claims and ease of onboarding insurance customers.

 

The NIA Chairman urged Nigerians to consider purchasing insurance products to secure their future.

 

He added that all arms of the industry is fully partcipating in the Insurance Week programme to increase insurance penetration and provide Nigerians with the protection they needed.

 

The NIA Chairman cited the industry’s payment of ₦622 billion in claims to customers in 2024 as an testament of its effectiveness and reliability.

 

Ahmed advised those with issues with insurance companies to reach out to the NIA or the CIIN for assistance.

 

He assured the public that the National Insurance Commission (NAICOM) is committed to protecting the rights and interests of clients.

 

“With a vibrant regulatory framework in place, the industry is working to ensure that insurance companies operate efficiently and effectively,”the NIA Chairman said.

 

Other dignitaries at the event included : Mr. Olusegun Omosehin, Commissioner For Insurance, Mr Eddie Efekoha, Chairman, Organizing Planning Committee of the maiden Insurance Week, Prince Babatunde Oguntade, President, NCRIB, Mr Tope Smart, Chairman, NEM Insurance,among others.

 

The Insurance Week which began on Saturday, June 28, 2025 with the Insurance Awareness Walk, would continue on Tuesday with the Insurance Awareness Campaigns at Secondary Schools and MSMEs.

 

An Insurance Outreach would take place on Wednesday at major markets and stores, while an Hackathon competition would hold at CIFM, Asese on Thursday, where young minds, students, and professionals will come together to develop bespoke insurance products that meet the needs of customers.

 

On Friday would be the grand finale of the programme to recognise and award practitioners in the industry who have contributed significantly to promoting insurance in Nigeria.

Online Poster by — July 1, 2025 in Insurance and Pension 0
AXA Mansard Unveils Fully Digital, Flexible Health Insurance Solution

By Amaka Obiefuna
In a major step toward expanding healthcare access in Nigeria, AXA Mansard Health Limited has enhanced its digital health insurance offering by introducing flexible monthly payment options.
The upgraded solution now allows customers to spread their premiums over up to 10 months, replacing the traditional one-time annual payment and making health coverage more affordable and accessible for millions of Nigerians.
This game-changing product is fully digital, designed to meet Nigerians where they are. It aims to remove the financial and procedural barriers that have historically prevented many from accessing quality healthcare.
 “Health insurance shouldn’t be a luxury, it should be a lifeline ,” said Mrs. Adebola Surakat, Chief Marketing Officer at AXA Mansard. “With our extendedsolution, we’ve simplified the journey. Nigerians can now get the protection they need and deserve, without the pressure of a one-time annual payment. It’s affordable, flexible, and, most importantly, accessible anytime, anywhere, digitally.
Through this product, AXA Mansard Health is addressing a key challenge in Nigeria’s healthcare system: low health insurance penetration due to affordability and accessibility issues. By introducing monthly instalment payments and removing paperwork with an entirely digital onboarding process, the company is bringing a much-needed innovation to the market.
“This isn’t just another health insurance product, it’s a gateway to quality health care that everyone can afford,” Mrs. Surakat added. “We have designed it for the average Nigerian students, artisans,  young families, and professionals who want healthcare with peace of mind without breaking the bank. Customers can choose from flexible plans that suit their income and health needs. The platform is intuitive, mobile-friendly, and powered by cutting-edge digital infrastructure that ensures a fast and seamless experience.”
The new health insurance solution is available online. Nigerians can explore and sign up for a plan in just a few minutes by visiting https://www.axamansard.com/health/plans-details.
Online Poster by — June 26, 2025 in Insurance and Pension 0
Artificial Intelligence, Catalyst For Transformation In Financial Services — Kwairanga

By Winifred Bosa

from left: Mr Johnson Chukwuma, keynote speaker/founder & Managing Director, Cowry Asset Management Ltd, addressing cross section of special guests and participants during the AI Artificial Intelligence ’25 conference organised by SuperNews on the theme: Power of AI: enhancing efficiency and customer satisfaction for better financial services experience, in Lagos, on Thursday.

The Chairman of Nigerian Exchange Group (NGX), Alhaji (Dr.) Umaru Kwairanga, has called for accelerated adoption of Artificial Intelligence (AI) in Nigeria’s financial services sector to boost operational efficiency, enhance customer satisfaction, and position the nation at the forefront of global financial innovation.

 

Dr Kwairanga who made the call  at the SUPERNEWS Artificial Intelligence Confab’25 recently in Lagos  emphasized the game-changing potential of AI, likening it to historic breakthroughs such as the steam engine and the Internet.

 

He commended SUPERNEWS for spotlighting AI as the central theme of this year’s conference, aptly titled “Power of AI: Enhancing Efficiency and Customer Satisfaction for Better Financial Services Experience.”

L-R: Thaibat Adeniran, former Managing Director, Hilal Takaful Insurance Ltd; Mr Johnson Chukwuma, keynote speaker/founder & Managing Director, Cowry Asset Management Ltd; Alhaji (Dr). Umaru Kwairanga, Chairman of occasion/Group Chairman, Nigerian Exchange Group; Ngozi Onyakusi, convener & Publisher/CEO, SUPERNEWS Nigeria; Ayokunle Olubunmi, Head, Financial Institutions Ratings, Augusto & Co; Adeola Adewumi-Zer, founder/CEO, ZER Consulting Africa, and Uju Ogubunka, National President, Bank Customers Association of Nigeria, during the AI Artificial Intelligence ’25 conference organised by SUPERNEWS with the theme: Power of AI: enhancing efficiency and customer satisfaction for better financial services experience, in Lagos, on Thursday.

“The  services sector is the engine of Nigeria’s economy, and the financial services sub-sector stands as its most vibrant component,” Dr. Kwairanga noted. “While commendable progress has been made, there remains vast room for improvement—improvements that artificial intelligence can deliver.”

 

He highlighted AI’s potential to not only streamline operations but also address Nigeria-specific challenges such as unreliable power supply, limited data infrastructure, and funding constraints.

L-R: Ayokunle Olubunmi, Head, Financial Institutions Ratings, Augusto & Co; Thaibat Adeniran, former Managing Director, Hilal Takaful Insurance Ltd; Mr Johnson Chukwuma, keynote speaker/founder & Managing Director, Cowry Asset Management Ltd; Alhaji (Dr). Umaru Kwairanga, Chairman of occasion/Group Chairman, Nigerian Exchange Group; Adeola Adewumi-Zer, founder/CEO, ZER Consulting Africa, and Uju Ogubunka, National President, Bank Customers Association of Nigeria, during the AI Artificial Intelligence ’25 conference organised by SuperNews on the theme: Power of AI: enhancing efficiency and customer satisfaction for better financial services experience, in Lagos, on Thursday.

According to him, leveraging AI could unlock new efficiencies and elevate the customer experience across banking, insurance, pensions, and other financial services.

 

The event was attended by high-level stakeholders from across the industry, with an interactive panel comprising operators, consultants, and consumers, who shared practical insights on AI deployment in the sector.

 

Dr. Kwairanga urged the audience to take active roles in shaping a future-ready Nigerian financial ecosystem powered by intelligent technology.

 

Earlier in his presentation, the keynote speaker at the event, Mr Johnson Chukwu, highlighted some of the ways that AI can benefit the financial sector.

 

On consumer credit, Chukwu said, “Today, consumer credit is everywhere in this country because the machines are able to determine your income level and what you spend on. If you

know the information available to the telco companies, they know who you make payment to and where you went to smoke. Once you make a payment, they track it, so they know your consumption pattern; they know how much comes to your account, so they can actually say, I can give Johnson a N50,000 loan. The loan is automated; you apply and get it in minutes.”

 

On boosting customer experience, Chukwu said the use of AI has led to “enhanced personalisation. One million customers, and each of them treated as an individual. You’re not a part of the crowd. The system knows you as an individual, knows your face, knows your eyes, knows your fingerprint, and knows where you’re coming from. In that case, it also narrows your demand to what fits your purpose.”

 

He added that it would also lead to faster complaint resolution, “Because the machine has so much data, when you make your complaint, it will be able to know what is best to do to address your complaint.”

 

He concluded by saying, “There are seven C’s to implementing AI. Capacity: you must have the capacity, you must have the capability, you must collaborate, you must have creativity, and you must have cognition, continuity, and control.

 

“On that note, I feel artificial intelligence will define the future of human engagement, interaction, and experience. Companies that fail to adopt AI will not only be uncompetitive but will also become obsolete in the near future.”

 

The Publisher/CEO, SUPERNEWS Nigeria, Ngozi Onyakusi, said, SUPERNEWS’ choice of the theme was borne out of its quest to contribute its quota in equipping Nigerians with requisite knowledge in embracing tech innovations.

 

She noted that Artificial intelligence (AI) adoption has the capacity to transform the Nigerian financial sector.

“AI technology, according to experts, has gained so much popularity in businesses that analysts put global business value earned through artificial intelligence at $3.9 trillion in 2022, from $1.2 trillion in 2018.

The technology is believed to be capable of facilitating financial inclusion, thus bridging the gap between the masses and financial services, helping to bring these services closer to the people seamlessly.

AI offers an unprecedented opportunity to reach more customers, reduce operational costs and enhance customer experience”, she opined.

Winifred Bosa by — June 23, 2025 in Insurance and Pension 0
NAICOM Hosts Gambia Central Bank Delegation For Strategic Knowledge Exchange

By Amaka Obiefuna
L-R Nyang Madeleine Gomez, Leader of Gambia Central Bank delegation, Dr. Usman Jankara, NAICOM Deputy Commissioner, Technical, Drammeh Alieu, Mr. Ekerete Ola Gam-Ikon, Deputy Commissioner Finance and Administration
The National Insurance Commission (NAICOM) on Monday, June 23, 2025, welcomed a high-powered delegation from the Central Bank of The Gambia, led by Mr. Nyang Medeleine Gomez, on a strategic working visit aimed at fostering regulatory collaboration and exchanging knowledge in key areas of insurance supervision.
The primary focus of the visit was to study Nigeria’s regulatory approach in three critical areas:
*Risk-Based Supervision
*Prudential Frameworks
*Inclusive Insurance
Receiving the delegation on behalf of the Commissioner for Insurance, Mr. Olusegun Ayo Omosehin, the Deputy Commissioner for Technical, Dr. Usman Jankara, alongside the Deputy Commissioner, Finance and Administration, Mr. Ekerete Ola Gam-Ikon expressed NAICOM’s readiness for collaboration and mutual learning. He described the engagement as a “knowledge-sharing visit,” noting that “no one regulator has all the answers,” and emphasized the importance of peer-to-peer learning in enhancing regulatory capacity across Africa.
In his remarks, Mr. Gomez explained that the visit was intended to:
* Understanding NAICOM’s implementation of a risk-based supervisory system to ensure a stable and resilient insurance sector
* Exploring strategies for expanding insurance access to underserved and low-income populations through inclusive insurance frameworks; and
* Learn best practices in prudential regulation to safeguard policyholders’ interests and uphold public confidence in the insurance market.
In a detailed response, Dr. Jankara reaffirmed NAICOM’s commitment to supporting the Gambian delegation across all areas of interest. He emphasized that Nigeria’s regulatory framework has evolved significantly, especially in corporate governance, where the Commission has moved from basic compliance to robust enforcement mechanisms. He further noted that the newly passed Insurance Regulatory Bill, once it receives presidential assent, will contribute meaningfully to the current administration’s goal of achieving a one-trillion-dollar economy.
Dr. Jankara also highlighted NAICOM’s progress in promoting financial inclusion, citing the successful licensing of 15 microinsurance companies and 6 Takaful insurance providers, milestones that reflect growing insurance penetration. He assured the visiting delegation that NAICOM would share its operational templates and regulatory manuals through the appropriate directorates, while continuing engagement with key departments, including Inspectorate, Supervision, and Innovation & Regulation.
Online Poster by — June 23, 2025 in Insurance and Pension 0
Coronation Life Assurance Limited To Host Webinar On Protecting Loved Ones Through Life Insurance

By Amaka Obiefuna

In many homes today, being financially responsible for others is the norm, not the exception. From paying hospital bills to sending younger ones to school many people are carrying more than just our own weight, and we do it graciously.

But what happens when life throws an unexpected curveball?

On Thursday, June 26th, 2025, Coronation Life Assurance Ltd. invites you to a pertinentwebinar titled: “The Burden We Share: Protecting Loved Ones with Life Insurance”

Time: 10:00 AM – 12:00 Noon
Platform: Zoom (Free Registration)

Register Here: https://bit.ly/MediaHousesWebinar

This conversation is for anyone who has ever been the ‘go-to’ person in their family, the solution provider when there’s an emergency or a need. It’s for breadwinners, caregivers, young professionals, and even retirees who want to look out for those they love.

Why You Should Join:

• This webinar will speak on real challenges: the black tax, medical emergencies, unexpected loss, and financial pressure.

• Our expert panel will break down how life insurance can help lighten the load, protect the people you love, and give you peace of mind.

• You’ll learn how to make smarter choices today that secure your tomorrow – with products designed for different life stages.

This is not just a financial conversation. It’s a cultural one.

So, whether you’re a young professional, a parent, a business owner, or somewhere in-between, this webinar is for you.

What to Expect

• Real-life accounts of families protected—and those blindsided—by financial shocks.

• Industry professionals break down the myths, facts, and real value of life insurance.

• A discussion rooted in our shared experiences – like “black tax” and multigenerational support.

• Clear, affordable steps to get started with Coronation Life Assurance’s range of products.

Register Here: https://bit.ly/MediaHousesWebinar

You don’t have to carry it all alone.
Join us and find out how Coronation Life Assurance can help ease the burden.

Online Poster by — June 19, 2025 in Insurance and Pension 0
Insurance Week: Promoters Of Insurance Culture To Receive Awards From CIIN

The Chartered Insurance Institute of Nigeria (CIIN) is set to reward individuals promoting insurance culture at this year’s Insurance Week.
CIIN President, Mrs. Yetunde Ilori, disclosed this in a virtual meeting which was also used to  unveil of the event’s mascot, Niko.
She revealed that the event, themed “Insurance For All: Securing Nigeria’s Future,” will take place from June 28 to July 4, 2025, in Lagos, Ibadan, Abuja, Port Harcourt, and Kano. The week-long celebration aims to promote insurance awareness, stakeholder engagement, and industry collaboration.
Key activities according to Ilori include an insurance awareness walk, outreach programs, and a hackathon competition.
The week commences on Saturday, June 28, with an insurance awareness walk from NEM Insurance Plc Head office, at Obanikoro, along Ikorodu Road and terminate at the National Stadium, Surulere, Lagos.
However, the formal opening ceremony slated for June 30, will take place at Nigerian insurers House located at Saka Tinubu Street in Victoria Island, Lagos, followed by an insurance awareness campaign on July 1, at selected secondary schools and Micro Small and Medium Enterprises (MSMEs).
According to Ilori, Insurance Week will be an annual programme designed to boost the industry’s visibility, educate the public on insurance benefits, and foster professional growth.
Chairman of the Insurance Week Organising Committee, Mr. Eddie Efekoha, commended Ilori for initiating the programme and urged stakeholders to support the initiative.
He called on all stakeholders in the insurance industry to support the initiative which he said is aimed at growing insurance business and deepening penetration.
Online Poster by — June 16, 2025 in Insurance and Pension 0
Leadway, NCRIB, STI, Guinea Insurance, NLNG, Zenith Bank, IEI, Stanbic IBTC Insurance, Others Drum Support For Supernews AI Confab’25

Bluechip companies and reputable organisations from various sectors have signed up support for the hosting of SUPERNEWS Artificial Intelligence Confab’25 holding at Oriental Hotel, Victoria Island Lagos on Thursday June 19th 2025 starting at 10 am.

The organisations include the
Nigeria Liquefied Natural Gas (NLNG), Zenith Bank Plc., Leadway Assurance company Limited,
Sovereign Trust Insurance Plc,
Guinea Insurance Plc., Nigerian Council of Registered Insurance Brokers (NCRIB), International Energy Insurance Plc. (IEI), Ugooafunwa Investment Company Ltd,
Zonaish Global Resources, Dontex Ventures Nigeria, Big Gate Africa.

Appreciating the organisations, the Convener of the conference, the Publisher of SUPERNEWS Nigeria, Ngozi Onyeakusi equally thanked other organisations and individuals who have supported SUPERNEWS Nigeria over the years.

She commended the Nigeria Liquefied Natural Gas (NLNG) Limited, Leadway Assurance Company Limited and Sovereign Trust Insurance Plc for being consistent in supporting SUPERNEWS Nigeria Annual Conference.

The conference with the theme; Power Of AI: Enhancing Efficiency And Customer Satisfaction For Better Financial Services Experience has the Managing Director of Cowry Asset Management Limited, Mr Johnson Chukwu as its keynote speaker and Alhaji (Dr) Umaru Kwairanga as the Chairman.

The Commissioner for Insurance, the National Insurance Commission (NAICOM), Mr Olusegun Ayo Omosehin and the Director-General, National Pension Commission (PenCom), Mrs Omolola Oloworaran will be Special guests of honour at the event.

Guest Speakers for the conference include renowned experts like the Founder/CEO, ZER Consultating Africa, Mrs Adeolu Adewumi-Zer, the Fmr. Managing Director, Hilal Takaful Insurance Limited, Mrs Thaibat Adeniran, the National President, Bank Customers Association of Nigeria (BCAN) Dr Uju Ogubunka and the Head Financial Institutions Ratings, Augusto & Co, Mr Ayokunle Olubunmi.

Onyeakusi explained that this year’s confab focuses on how AI is redefining the financial services sector, accelerating
automation, customer engagement, risk management and fraud prevention.

The conference she said is a learning opportunity designed to enhance awareness, deepen understanding of
participants on the imperative and use of AI in rendering banking, capital market, pension
and insurance services cheaper, faster and conveniently.

SUPERNEWS choice of the theme was born out of its quest to contribute in equipping Nigerians with requisite knowledge in embracing tech innovations.

Winifred Bosa by — June 16, 2025 in Insurance and Pension 0
NLNG, Zenith Bank, Leadway, STI, Guinea Insurance, NCRIB, IEI, Stanbic IBTC Insurance, Others Drum Support For Supernews AI Confab’25

Bluechip companies and reputable organisations from various sectors have signed up support for the hosting of SUPERNEWS Artificial Intelligence Confab’25 holding at Oriental Hotel, Victoria Island Lagos on Thursday June 19th 2025 starting at 10 am.

The organisations include the
Nigeria Liquefied Natural Gas (NLNG), Zenith Bank Plc., Leadway Assurance company Limited,
Sovereign Trust Insurance Plc,
Guinea Insurance Plc., Nigerian Council of Registered Insurance Brokers (NCRIB), International Energy Insurance Plc. (IEI), Ugooafunwa Investment Company Ltd,
Zonaish Global Resources, Dontex Ventures Nigeria, Big Gate Africa.

Appreciating the organisations, the Convener of the conference, the Publisher of SUPERNEWS Nigeria, Ngozi Onyeakusi equally thanked other organisations and individuals who have supported SUPERNEWS Nigeria over the years.

She commended the Nigeria Liquefied Natural Gas (NLNG) Limited, Leadway Assurance Company Limited and Sovereign Trust Insurance Plc for being consistent in supporting SUPERNEWS Nigeria Annual Conference.

The conference with the theme; Power Of AI: Enhancing Efficiency And Customer Satisfaction For Better Financial Services Experience has the Managing Director of Cowry Asset Management Limited, Mr Johnson Chukwu as its keynote speaker and Alhaji (Dr) Umaru Kwairanga as the Chairman.

The Commissioner for Insurance, the National Insurance Commission (NAICOM), Mr Olusegun Ayo Omosehin and the Director-General, National Pension Commission (PenCom), Mrs Omolola Oloworaran will be Special guests of honour at the event.

Guest Speakers for the conference include renowned experts like the Founder/CEO, ZER Consultating Africa, Mrs Adeolu Adewumi-Zer, the Fmr. Managing Director, Hilal Takaful Insurance Limited, Mrs Thaibat Adeniran, the National President, Bank Customers Association of Nigeria (BCAN) Dr Uju Ogubunka and the Head Financial Institutions Ratings, Augusto & Co, Mr Ayokunle Olubunmi.

Onyeakusi explained that this year’s confab focuses on how AI is redefining the financial services sector, accelerating
automation, customer engagement, risk management and fraud prevention.

The conference she said is a learning opportunity designed to enhance awareness, deepen understanding of
participants on the imperative and use of AI in rendering banking, capital market, pension
and insurance services cheaper, faster and conveniently.

SUPERNEWS choice of the theme was born out of its quest to contribute in equipping Nigerians with requisite knowledge in embracing tech innovations.

Winifred Bosa by — June 15, 2025 in Insurance and Pension 0
How An Insurance Company Is Using Entertainment To Promote Insurance Education In Africa

When Suits, the globally acclaimed American television series hit the screens in 2011, no one could have predicted the cultural phenomenon it would become. Centered around the glamorous world of corporate attorneys and set against the fast-paced backdrop of New York’s legal battleground, Suits took what many considered a dull profession and transformed it into prime-time magic.
The success of Suits proved quite clearly that any industry, no matter how traditionally unglamorous and ambiguous it has been perceived, can be made interesting when it is presented through emotional depth and cultural relevance.
My love for Suits amplified my excitement when I learned that Heirs Insurance Group was developing the first-ever insurance web series in Africa. It’s objective: to promote insurance education and drive insurance penetration in Nigeria and across the continent.
The reasons behind the project are stark: insurance penetration in Nigeria is less than 1% and across Africa, less than 3%, far less global averages. On a continent with a higher low-middle class, it is paradoxical that insurance is not a default for everyone.
The project objective was ambitious. It was, therefore, both refreshing and inspiring to see Heirs Insurance Group take such a bold and creative step, leveraging entertainment, particularly film, to educate, inform, and spark interest in an industry that is not quite understood or readily accepted by the masses.
 
The Underwriters: Where Insurance Meets Entertainment
At first glance, pairing insurance with filmmaking feels like seeing a ballerina walk into a boxing ring; two worlds that rarely intersect. Surprisingly, Heirs Insurance Group pulled it off.
Launched in the tail end of 2024, their film series tagged “The Underwriters” took the digital space by surprise, quickly amassing hundreds of thousands of views across YouTube, Instagram, and Facebook within the first month of premiering. It told a simple love story set in an insurance company but with the lives of everyday people woven intricately to educate the audience of the importance of insurance.
But more than the numbers, what truly stood out was how deeply the show resonated with its viewers. Real-life scenarios rooted in everyday realities, told the story of how truly relevant insurance could be if more people understood and embraced it.
One of the major hindrances to insurance penetration in Nigeria is the widely held perception that the profession is meant for the “experts” or highly knowledgeable people. However, Heirs Insurance Group did the unexpected: they plugged into the African love for exciting and emotionally engaging motion pictures, reimagining insurance and demystifying stereotypes, while also entertaining the audience.
In the same way, Suits made corporate law thrilling by humanising its characters and placing the audience in the high-stakes decisions of legal professionals, “The Underwriters” does the same with insurance. It does not just dramatise policy sales or claim settlements, it brings them to life, making the viewers experience the everyday life of an insurance professional. With the project, people could finally understand what insurance meant for everyone.
 
Creativity with Intentionality
What made “The Underwriters” an instant hit is the intentionality. The web series was not a random idea thrown together in a boardroom. It was the product of a bold strategy by Heirs Insurance Group to reinvent how insurance is perceived, especially by younger, digitally native Africans.
The objective was to make insurance a lifestyle and present its value in a simple and understandable manner. Dismantling the many myths around insurance, like the notion that insurers never pay claims or that insurance is only for the wealthy and educated, or for the religious, the notion of faith answering all, Heirs Insurance Group was intentional in making sure the series serves both as a brand-building tool and a platform for public enlightenment and awareness.
 
Meeting the Market Where It Is – The Power of Digital Know-how
In today’s world, the audience wants to be served at the comforts of their devices. They would rather binge-watch a web series on YouTube or scroll through reels on Instagram. This is where Heirs Insurance has shown true creativity. Rather than wait for the market to come to them, they have gone to the market in its language, on its platforms, and through its cultural lenses. The series is available online, so anyone anywhere can watch.
And the results speak for themselves. With nearly 200k views, the web series has sparked real conversations, prompting questions and comments around insurance.
Some of the comments from viewers include:
  • “Breathtaking mindset, I love it trust me.
  • First insurance movie in the federation and industry as a whole…
  • “This was an interesting watch. What better way to learn about insurance and be entertained while at it”
  • From far away, Zimbabwe, one viewer said, “I’m a Claims Examiner in Zimbabwe, and I am enjoying the series. Well done team.
Heirs Insurance Group is not just trying to market products, it is overhauling mindsets. By tapping into entertainment, the Group has managed to change the tone of the industry, from cold to cool, from aloof to approachable and inclusive. And in a space where so many brands are fighting for attention, this makes all the difference.
In the end, The Underwriters is not just a clever piece of communication, it is a bold declaration that insurance can be as much a part of your lifestyle as your fashion choices or streaming preferences.
 
 
About Heirs Insurance Group
Heirs Insurance Group is the insurance arm of Heirs Holdings, the leading pan-African investment company, with investments across 24 countries and four continents. With a rapidly expanding retail footprint and an omnichannel digital presence, Heirs Insurance Group, comprising Heirs General Insurance Limited, Heirs Life Assurance Limited, and Heirs Insurance Brokers, serves both corporate and individual customers across Nigeria.
Heirs Insurance Group is championing financial inclusion and leading the digital insurance play in Nigeria, demonstrating its mission to democratise access to insurance.
Online Poster by — June 14, 2025 in Insurance and Pension 0