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Airtel Africa Publishes Sustainability Report 2025 Reinforcing Commitment To ESG Impact

By Winifred Bosa
Airtel Africa, a leading provider of telecommunications and mobile money services across 14 African countries, today publishes its Sustainability Report 2025, reaffirming its corporate purpose of transforming lives by expanding access to essential digital services, supporting inclusive economic growth, and advancing environmental stewardship throughout its operations.
In 2024/25, Airtel Africa made significant progress in bridging the digital divide, advancing financial inclusion and supporting underserved communities through strategic investment in connectivity, people, and sustainable practices.
Airtel Africa’s chief executive officer Sunil Taldar said: “This year’s achievements, from connecting 2,176 schools through the UNICEF partnership to reaching 44.6 million Airtel Money customers with near-gender parity, prove that the power of technology is a catalyst for gender balance. At Airtel Africa, we believe to not only expanding networks but we’re also building bridges to education, financial security and sustainable growth for Africa’s next generation.”
Key ESG highlights:
Providing underserved communities with access to reliable network and connectivity:
81.2% population coverage across 14 markets (up from 80.4% in 2023/24)
36,159 4G infrastructure sites, including more than 15,300 in rural areas.
Continued investment of $670m in network expansion and modernisation to boost speed, coverage and capacity.
Airtel Africa is connecting the unconnected, giving millions access to voice, data and mobile money services – driving economic opportunity and enhancing access to essential services.
 Bridging the digital divide, driving financial inclusion and addressing gender inequality
73.4 million data customers (+14.1% vs 2023/24)
44.6 million Airtel Money customers (+17.3%), with 44.2% Airtel Money customers who are women (+6.2% vs 2023/24)
1.7 million Airtel Money agents in our distribution network (+23.4% vs 2023/24)
29.2% women in the workforce across the Group (up from 28.3% vs 2023/24)
Through inclusive digital services and affordable financial products, Airtel Africa is empowering individuals and communities, particularly women, to fully participate in the digital economy.
Unlocking potential through education and employment opportunities
2,176 schools connected to the internet free of charge (up from 1,201 in 2023/24)
By providing free connectivity and online resources to schools, Airtel Africa is helping young people reach their full potential.
A growing agent network also supports employment and entrepreneurship opportunities across its footprint.
Minimising the impact of our operations on the environment
500 off-grid sites converted to on-grid power, reducing reliance on diesel generators.
93% of total waste recycled (+3% vs 2023/24)
Airtel Africa is committed to reducing the impact of its operations on the environment through investment in renewable energy solutions and responsible waste management.
The Sustainability Report 2025 adheres to the Global Reporting Initiative (GRI) and GSMA telecommunications industry standards.
To view Airtel Africa’s Sustainability Report 2025, visit Sustainability Report 2025.
Fidelity Bank Funds Construction Of Nigeria’s First Privately Built Onshore Oil Export Facility In 50 Years

By Amaka Obiefuna
In a significant boost to Nigeria’s crude oil production and export capabilities, leading financial institution Fidelity Bank Plc has facilitated the construction of the country’s first privately built and operated onshore crude export terminal in over 50 years.
The terminal, located at the Otakikpo Marginal Field in Rivers State and operated by Green Energy International Limited (GEIL), successfully exported its first crude oil cargo at 2pm on Sunday, June 8, 2025, when a Shell-chartered vessel lifted the maiden shipment — marking a key milestone in the nation’s oil and gas industry.
Commenting on Fidelity Bank’s role in making the project a reality, Managing Director/CEO Dr. Nneka Onyeali-Ikpe said: “Our partnership with Green Energy International underscores our confidence in the ability of indigenous companies to drive progress in the country’s energy sector.
“With an initial storage capacity of 750,000 barrels — expandable to 3 million — and a loading capacity of 360,000 barrels per day, this terminal will significantly boost Nigeria’s energy security. Transformative projects like this reflect Fidelity Bank’s deep-rooted mission to help individuals to grow, businesses to thrive and economies to prosper.”
The launch of the terminal is expected to ease reliance on offshore facilities and attract fresh investment into the country’s oil industry.
GEIL’s chairman, Prof. Anthony Adegbulugbe, described the feat as a historic milestone made possible by divine intervention, the hard work of the company’s team, and the support of regulators.
“We appreciate all our partners and the dedication of our indigenous technical team who made this happen. It’s a proud moment for us, for Africa’s energy industry, and for the future of the country’s oil and gas development.”
According to Prof. Adegbulugbe, the terminal was constructed in under two years and stands as the first crude terminal developed by a private operator on the continent.
The terminal is designed to handle up to 250,000 barrels per day of crude injection, while the Otakikpo field currently produces about 10,000 barrels per day. The company explained that the terminal also provides a strategic evacuation route for more than 40 nearby stranded fields — collectively holding an estimated 3 billion barrels of oil equivalent — thereby strengthening production and export capabilities.
With growing global demand for Africa’s crude oil, the Otakikpo terminal is poised to attract further investment and reinforce Nigeria’s role in the international energy market. The facility will be key to improving oil evacuation and boosting production in line with the country’s long-term energy goals.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is the recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.
RE: Clarification of N5Billion Bail Bond Signed By Fidelity Bank Managing Director

Our attention has been drawn to a publication on Sahara Reporters website titled, “Fidelity Bank MD Onyeali-Ikpe Confesses to Paying ₦5Billion To Avoid Police Detention Amid Over ₦19Billion Fraud Probe”.

 

We would like to categorically state this story is patently false and has been maliciously written to deceive the public into believing that a N5billion bail bond was payment to the Police to avoid detention.

 

While we are unable to comment on the substantive matter as it is before a competent court, we wish to state emphatically that there is no truth in the claims of the story.

 

The police invited the MD during their investigation of a matter reported by James Onyemenam against Mr. Ogo Whoba in respect of the management of the accounts of Woobs Resources Limited. After taking her statement, the police requested the MD to sign a N5 billion bail bond, which she signed on self-recognizance.

 

It is the N5billion bail bond that was signed by the MD that was referenced in her conversation with Mr. Ogo Whoba which was recorded without her consent. At no time did the MD pay N5bn to the Police to avoid detention but rather signed a bond as part of her bail requirements.

 

This mischievous allegation was presented to the Inspector General of Police (IGP) in a petition written by Victor Ukutt for himself and on behalf of Mr. Whoba. The IGP commissioned a detailed and independent investigation into the allegation and found same to be baseless.

 

As a leading financial institution with a long-standing commitment to strong corporate governance, we remain dedicated to adhering to the rule of law and maintaining the highest ethical standards in all our dealings.

FIRS Boss Directs Opening Of Tax Offices On Weekends From June 14 – 29, 2025

By Amaka Obiefuna

Chairman of the Federal Inland Revenue Service (FIRS), Zacch Adedeji, has directed the extension of tax office operations to weekends for the month of June.

The directive, according to a statement by Dare Adekanmbi, Special Adviser on Media to the FIRS chairman, is part of Adedeji’s commitment to matching the agency’s customer-centric policy with tangible action.

With the directive, tax offices are expected to open for business from 10:00 a.m. to 4:00 p.m. on Saturday and 12:00 p.m. to 4:00 p.m. on Sunday throughout the month of June.

The statement said the weekend service, which started on June 14, will end on Sunday, June 29, “and it is aimed at helping companies who are mandated by law to file their tax returns by the end of the month meet up with the deadline.”

Consequent upon Adedeji’s approval, the Coordinating Directors of Large Taxpayers Group (LTG), Government and Medium Taxpayers Group (GMTG) as well as Emerging Taxpayers Group (ETG), Ms Amina Ado, Dr Dick Irri and Mr Kabir Abba respectively have conveyed the decision of the management to all staff in the tax offices in the three groups.

“As you are aware, the month of June marks the peak of the annual Companies Income Tax (CIT) filling season, with many taxpayers whose financial year ends 31st December expected to file their tax returns by June 30.

“To ease the process for taxpayers, enhance service delivery, and maximize tax collection during this critical period, management has approved extension of tax office operations to weekends for the month of June 2025,” a directive jointly signed by the three Coordinating Directors said.

The FIRS chairman, on assumption of office, reorganized tax operations for ease of tax payment, leading the transformation of the agency from merely being a tax-collecting entity to a service-providing body.

NIA Partners Training Heights To Upskill IT Officers Of Insurance Companies

 

In a strategic move to strengthen digital resilience and innovation within the Nigerian insurance sector, the Nigerian Insurers Association (NIA), in collaboration with Training Heights, recently organized a specialized training for over 80 Chief Information Officers (CIOs) and senior Information Technology (IT) leaders of its member insurance companies.

 

The training, which took place in two sessions on May 31st and June 14th, focused on ISO 27001 – Information Security Management Systems, ISO 20000 – IT Service Management Systems, and ISO 22301 – Business Continuity Management Systems, ensuring a comprehensive approach to IT governance, risk management, and continuity planning.

 

In her opening remark, the Director General of the NIA, Mrs Bola Odukale highlighted the importance of the initiative, stating that the training would not only add value to the individual participants but also support the broader transformation agenda of the association.

 

She emphasized that the training aligns with the current theme of the NIA Chairman’s administration, which is : “Digital Disruption and Social Innovation: Reshaping Our Traditional Models.”

 

The DG encouraged the attendees to maximize the opportunity to enhance their competencies in managing information systems securely and efficiently in today’s rapidly evolving digital landscape.

 

Odukale said: “This initiative marks a significant step toward building a digitally empowered insurance industry, equipped with the tools and knowledge to navigate emerging challenges while driving innovation and trust.

 

The training sessions was facilitated by Dr. Olumide Orlando, CEO of Training Heights, a renowned expert in IT standards and compliance.

 

Participants included Chief Digital Officers (CDOs), Heads of IT, and other key technology stakeholders across the NIA member companies.

Young Nigerians To Get N2bn Private University Scholarships From Sterling Bank

Nigeria’s most forward-looking financial institution, Sterling Bank, has announced an over ₦2bn commitment for fully-funded private university scholarships for young
Nigerians. Unveiled on Democracy Day, the initiative titled Beyond Education, represents a decisive step towards building the country’s future leaders by dismantling the barriers that keep millions of Nigerians from accessing quality, future-focused learning.
This is one of the largest private sector investments ever made in a single Nigerian tertiary institution. It extends Sterling’s longstanding commitment to the HEART sectors: Health, Education, Agriculture, Renewable Energy, and Transportation.
The bank has deployed over half a
trillion naira in financing and development programs across these critical areas.
“Progress is not a spectator sport,” said Abubakar Suleiman, Chief Executive of Sterling Bank. “While others talk about Nigeria’s potential, we are actively investing in it. These scholarships are direct investments in the architects of our future. We are funding the education of future leaders
who will build the companies, systems, institutions and solutions Nigeria needs to thrive.”
The Sterling Beyond Education program will fully sponsor 600 students to study high-impact fields such as Technology, Finance, Sales, and Public Health. It is open to young Nigerians from all 36 states and the FCT, with a merit-based and inclusive admissions process.
Candidates can nominate themselves or be nominated by others, and final selection will be determined through a public voting process open exclusively to Sterling account holders.
“This is what inclusive investment looks like,” said Obinna Ukachukwu, Growth Executive leading the Retail & Consumer Banking Directorate at Sterling Bank. “This initiative goes beyond access to education, it’s access to a future. Education remains the most valuable asset anyone can have, and we’re proud to stand behind young Nigerians as they claim it.”
The pilot program is in partnership with Miva University, founded by renowned tech entrepreneur, Sim Shagaya. Fully accredited by the National Universities Commission, Miva is redefining higher education in Africa with scalable, affordable, and flexible programs tailored to the demands of the
digital economy.
The program also reflects Sterling’s advocacy for organisations to shift from short-term
philanthropy to long-term ecosystem development. With deep investments in digitised healthcare, school financing, agricultural cooperatives, solar energy, and low-cost transport systems, Sterling is building pathways to inclusive prosperity.
“We’re moving beyond charity,” Suleiman said. “This is about building systems that last and it is much bigger than hundreds of scholarships. It’s about the future those brilliant young minds will build for our country.”
Nominations are now open at www.sterling.ng/FUTURE. As Africa’s youth population continues to grow, initiatives like Beyond Education may point to a new blueprint for private sector leadership,
one where impact is measured not just in profit, but in people empowered.
About Sterling Bank
Sterling Bank is a leading Nigerian commercial bank and one of Africa’s most progressive financial institutions,
widely recognised for its bold approach to customer advocacy and ethical banking.
From eliminating local transfer fees through its OneBank platform to championing inclusive access to capital, the bank has
consistently led with impact. Renowned for its HEART of Sterling strategy, which focuses major investments into the Healthcare, Education, Agriculture, Renewable Energy, and Transportation sectors of the Nigerian
economy, Sterling continues to build innovative solutions that go beyond banking to enable dignity, mobility, and opportunity for millions of Nigerians. Explore Sterling Bank offerings at sterling.ng.
Fidelity Bank ED, Kevin Ugwuoke Takes Over As President Of Risk Managers Association

Kevin Ugwuoke, Executive Director and Chief Risk Officer of Fidelity Bank Plc, has formally assumed office as President of the Chartered Risk Management Institute of Nigeria (CRMI). His leadership promises a reform-focused era anchored on policy advocacy, ethical standards, and digital innovation to deepen risk governance across sectors in the country.

 

Speaking during the presidential handover ceremony in Lagos over the weekend, Ugwuoke — who also doubles as acting President of the Federation of African Risk Management Associations (FARMA) — described his election as “a call to action.” He pledged to reposition CRMI as a thought leader and institutional partner in shaping the future of risk management in Nigeria’s national development.

 

“Our mission is more than just certification; it’s about strengthening the culture of risk governance across sectors. We will collaborate with regulators, raise awareness, and provide practical tools to help organizations embed risk discipline at all levels.”

 

Ugwuoke outlined a five-pronged strategy to guide his administration: strengthening professional education and certification; deepening policy and regulatory engagement; accelerating digital transformation; integrating ESG and climate risk into corporate strategies; and mentoring the next generation of risk practitioners.

 

He explained that CRMI will align its initiatives with key policy institutions — including the Nigerian Economic Summit Group, the National Assembly, and sub-national governments — to help embed robust risk frameworks into economic development plans.

 

“We must integrate risk thinking into how we plan, govern, and invest. We will advocate for more inclusive regulations to empower small and medium enterprises, improve macroeconomic stability, and foster institutional resilience.”

 

Ugwuoke also announced plans to revise the Institute’s curriculum, introduce specialized certifications to reflect emerging risks, and implement a new National Risk Observatory to provide real-time risk data to both the public and private sectors.

 

“Digital innovation will be central to how CRMI operates going forward. We are automating our backend, delivering more virtual training, and employing technology to scale our impact across the country and beyond.”

In his remarks, the outgoing President of CRMI, Ezekiel Oseni, challenged the new leadership to consolidate on the achievements made under his tenure — from securing chartered status and strengthening partnerships to gaining greater international recognition — and take the Institute to the next level.

Also speaking on the occasion, Chukwuma Nweke, deputy managing director of United Bank for Africa (UBA), delivering a goodwill message on behalf of Group Managing Director, Oliver Alawuba, described Ugwuoke as a worthy successor. “As Professor Oseni hands over the baton to Kevin Ugwuoke — a well-respected leader in the risk management ecosystem — we are assured CRMI is poised for greater achievements under his watch.”

 

Nweke stressed that growing economic uncertainties — from inflation and exchange rate volatility to growing debt — underscore the need for a more strategic view of risk. “Risk must be recognized not as a compliance obligation or a cost center but as a key enabler of resiliency and growth. Institutions that embed risk into their strategies will absorb shocks more effectively, unlock value, and inspire investor confidence.”

 

As part of the day’s ceremonies, 11 distinguished practitioners were conferred with the Fellow of Chartered Risk Manager (FCRMI) award, while 21 new members were formally inducted as Chartered Risk Managers (CRM). Furthermore, a new Governing Council was inaugurated to oversee the affairs of the Institute for the 2025–2027 term, marking a decisive step forward in institutional renewal and policy direction.

Leadway, NCRIB, STI, Guinea Insurance, NLNG, Zenith Bank, IEI, Stanbic IBTC Insurance, Others Drum Support For Supernews AI Confab’25

Bluechip companies and reputable organisations from various sectors have signed up support for the hosting of SUPERNEWS Artificial Intelligence Confab’25 holding at Oriental Hotel, Victoria Island Lagos on Thursday June 19th 2025 starting at 10 am.

The organisations include the
Nigeria Liquefied Natural Gas (NLNG), Zenith Bank Plc., Leadway Assurance company Limited,
Sovereign Trust Insurance Plc,
Guinea Insurance Plc., Nigerian Council of Registered Insurance Brokers (NCRIB), International Energy Insurance Plc. (IEI), Ugooafunwa Investment Company Ltd,
Zonaish Global Resources, Dontex Ventures Nigeria, Big Gate Africa.

Appreciating the organisations, the Convener of the conference, the Publisher of SUPERNEWS Nigeria, Ngozi Onyeakusi equally thanked other organisations and individuals who have supported SUPERNEWS Nigeria over the years.

She commended the Nigeria Liquefied Natural Gas (NLNG) Limited, Leadway Assurance Company Limited and Sovereign Trust Insurance Plc for being consistent in supporting SUPERNEWS Nigeria Annual Conference.

The conference with the theme; Power Of AI: Enhancing Efficiency And Customer Satisfaction For Better Financial Services Experience has the Managing Director of Cowry Asset Management Limited, Mr Johnson Chukwu as its keynote speaker and Alhaji (Dr) Umaru Kwairanga as the Chairman.

The Commissioner for Insurance, the National Insurance Commission (NAICOM), Mr Olusegun Ayo Omosehin and the Director-General, National Pension Commission (PenCom), Mrs Omolola Oloworaran will be Special guests of honour at the event.

Guest Speakers for the conference include renowned experts like the Founder/CEO, ZER Consultating Africa, Mrs Adeolu Adewumi-Zer, the Fmr. Managing Director, Hilal Takaful Insurance Limited, Mrs Thaibat Adeniran, the National President, Bank Customers Association of Nigeria (BCAN) Dr Uju Ogubunka and the Head Financial Institutions Ratings, Augusto & Co, Mr Ayokunle Olubunmi.

Onyeakusi explained that this year’s confab focuses on how AI is redefining the financial services sector, accelerating
automation, customer engagement, risk management and fraud prevention.

The conference she said is a learning opportunity designed to enhance awareness, deepen understanding of
participants on the imperative and use of AI in rendering banking, capital market, pension
and insurance services cheaper, faster and conveniently.

SUPERNEWS choice of the theme was born out of its quest to contribute in equipping Nigerians with requisite knowledge in embracing tech innovations.

NLNG, Zenith Bank, Leadway, STI, Guinea Insurance, NCRIB, IEI, Stanbic IBTC Insurance, Others Drum Support For Supernews AI Confab’25

Bluechip companies and reputable organisations from various sectors have signed up support for the hosting of SUPERNEWS Artificial Intelligence Confab’25 holding at Oriental Hotel, Victoria Island Lagos on Thursday June 19th 2025 starting at 10 am.

The organisations include the
Nigeria Liquefied Natural Gas (NLNG), Zenith Bank Plc., Leadway Assurance company Limited,
Sovereign Trust Insurance Plc,
Guinea Insurance Plc., Nigerian Council of Registered Insurance Brokers (NCRIB), International Energy Insurance Plc. (IEI), Ugooafunwa Investment Company Ltd,
Zonaish Global Resources, Dontex Ventures Nigeria, Big Gate Africa.

Appreciating the organisations, the Convener of the conference, the Publisher of SUPERNEWS Nigeria, Ngozi Onyeakusi equally thanked other organisations and individuals who have supported SUPERNEWS Nigeria over the years.

She commended the Nigeria Liquefied Natural Gas (NLNG) Limited, Leadway Assurance Company Limited and Sovereign Trust Insurance Plc for being consistent in supporting SUPERNEWS Nigeria Annual Conference.

The conference with the theme; Power Of AI: Enhancing Efficiency And Customer Satisfaction For Better Financial Services Experience has the Managing Director of Cowry Asset Management Limited, Mr Johnson Chukwu as its keynote speaker and Alhaji (Dr) Umaru Kwairanga as the Chairman.

The Commissioner for Insurance, the National Insurance Commission (NAICOM), Mr Olusegun Ayo Omosehin and the Director-General, National Pension Commission (PenCom), Mrs Omolola Oloworaran will be Special guests of honour at the event.

Guest Speakers for the conference include renowned experts like the Founder/CEO, ZER Consultating Africa, Mrs Adeolu Adewumi-Zer, the Fmr. Managing Director, Hilal Takaful Insurance Limited, Mrs Thaibat Adeniran, the National President, Bank Customers Association of Nigeria (BCAN) Dr Uju Ogubunka and the Head Financial Institutions Ratings, Augusto & Co, Mr Ayokunle Olubunmi.

Onyeakusi explained that this year’s confab focuses on how AI is redefining the financial services sector, accelerating
automation, customer engagement, risk management and fraud prevention.

The conference she said is a learning opportunity designed to enhance awareness, deepen understanding of
participants on the imperative and use of AI in rendering banking, capital market, pension
and insurance services cheaper, faster and conveniently.

SUPERNEWS choice of the theme was born out of its quest to contribute in equipping Nigerians with requisite knowledge in embracing tech innovations.

How An Insurance Company Is Using Entertainment To Promote Insurance Education In Africa

When Suits, the globally acclaimed American television series hit the screens in 2011, no one could have predicted the cultural phenomenon it would become. Centered around the glamorous world of corporate attorneys and set against the fast-paced backdrop of New York’s legal battleground, Suits took what many considered a dull profession and transformed it into prime-time magic.
The success of Suits proved quite clearly that any industry, no matter how traditionally unglamorous and ambiguous it has been perceived, can be made interesting when it is presented through emotional depth and cultural relevance.
My love for Suits amplified my excitement when I learned that Heirs Insurance Group was developing the first-ever insurance web series in Africa. It’s objective: to promote insurance education and drive insurance penetration in Nigeria and across the continent.
The reasons behind the project are stark: insurance penetration in Nigeria is less than 1% and across Africa, less than 3%, far less global averages. On a continent with a higher low-middle class, it is paradoxical that insurance is not a default for everyone.
The project objective was ambitious. It was, therefore, both refreshing and inspiring to see Heirs Insurance Group take such a bold and creative step, leveraging entertainment, particularly film, to educate, inform, and spark interest in an industry that is not quite understood or readily accepted by the masses.
 
The Underwriters: Where Insurance Meets Entertainment
At first glance, pairing insurance with filmmaking feels like seeing a ballerina walk into a boxing ring; two worlds that rarely intersect. Surprisingly, Heirs Insurance Group pulled it off.
Launched in the tail end of 2024, their film series tagged “The Underwriters” took the digital space by surprise, quickly amassing hundreds of thousands of views across YouTube, Instagram, and Facebook within the first month of premiering. It told a simple love story set in an insurance company but with the lives of everyday people woven intricately to educate the audience of the importance of insurance.
But more than the numbers, what truly stood out was how deeply the show resonated with its viewers. Real-life scenarios rooted in everyday realities, told the story of how truly relevant insurance could be if more people understood and embraced it.
One of the major hindrances to insurance penetration in Nigeria is the widely held perception that the profession is meant for the “experts” or highly knowledgeable people. However, Heirs Insurance Group did the unexpected: they plugged into the African love for exciting and emotionally engaging motion pictures, reimagining insurance and demystifying stereotypes, while also entertaining the audience.
In the same way, Suits made corporate law thrilling by humanising its characters and placing the audience in the high-stakes decisions of legal professionals, “The Underwriters” does the same with insurance. It does not just dramatise policy sales or claim settlements, it brings them to life, making the viewers experience the everyday life of an insurance professional. With the project, people could finally understand what insurance meant for everyone.
 
Creativity with Intentionality
What made “The Underwriters” an instant hit is the intentionality. The web series was not a random idea thrown together in a boardroom. It was the product of a bold strategy by Heirs Insurance Group to reinvent how insurance is perceived, especially by younger, digitally native Africans.
The objective was to make insurance a lifestyle and present its value in a simple and understandable manner. Dismantling the many myths around insurance, like the notion that insurers never pay claims or that insurance is only for the wealthy and educated, or for the religious, the notion of faith answering all, Heirs Insurance Group was intentional in making sure the series serves both as a brand-building tool and a platform for public enlightenment and awareness.
 
Meeting the Market Where It Is – The Power of Digital Know-how
In today’s world, the audience wants to be served at the comforts of their devices. They would rather binge-watch a web series on YouTube or scroll through reels on Instagram. This is where Heirs Insurance has shown true creativity. Rather than wait for the market to come to them, they have gone to the market in its language, on its platforms, and through its cultural lenses. The series is available online, so anyone anywhere can watch.
And the results speak for themselves. With nearly 200k views, the web series has sparked real conversations, prompting questions and comments around insurance.
Some of the comments from viewers include:
  • “Breathtaking mindset, I love it trust me.
  • First insurance movie in the federation and industry as a whole…
  • “This was an interesting watch. What better way to learn about insurance and be entertained while at it”
  • From far away, Zimbabwe, one viewer said, “I’m a Claims Examiner in Zimbabwe, and I am enjoying the series. Well done team.
Heirs Insurance Group is not just trying to market products, it is overhauling mindsets. By tapping into entertainment, the Group has managed to change the tone of the industry, from cold to cool, from aloof to approachable and inclusive. And in a space where so many brands are fighting for attention, this makes all the difference.
In the end, The Underwriters is not just a clever piece of communication, it is a bold declaration that insurance can be as much a part of your lifestyle as your fashion choices or streaming preferences.
 
 
About Heirs Insurance Group
Heirs Insurance Group is the insurance arm of Heirs Holdings, the leading pan-African investment company, with investments across 24 countries and four continents. With a rapidly expanding retail footprint and an omnichannel digital presence, Heirs Insurance Group, comprising Heirs General Insurance Limited, Heirs Life Assurance Limited, and Heirs Insurance Brokers, serves both corporate and individual customers across Nigeria.
Heirs Insurance Group is championing financial inclusion and leading the digital insurance play in Nigeria, demonstrating its mission to democratise access to insurance.