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Nigeria’s $1tr Target Hinges On Strategic Rollout Of ISA 2025 – Expert

Nigeria’s ambition of becoming a $1trn economy by 2030 can only be realised through the strategic, disciplined, and collaborative implementation of the Investments and Securities Act (ISA) 2025, a capital market expert has said.

 

Speaking at the 2025 yearly conference of the Capital Market Correspondents Association of Nigeria (CAMCAN) in Lagos, Group Managing Director of GTI Capital, Abubakar Lawal, stated that the ISA 2025 must transition from a policy document into a practical instrument for driving national economic growth.

 

He was represented at the event by the Managing Director of GTI Capital, Mr. Kehinde Hassan.

 

Lawal stressed that clarity, consistency and synergy among regulators, operators and market stakeholders are vital if the Act is to serve as the bedrock of Nigeria’s trillion-dollar ambition.

 

According to him, the country has reached a critical phase where fragmented efforts and isolated initiatives can no longer be accommodated.

 

He noted that the implementation of ISA 2025 must be aligned with the Revised Capital Market Master Plan to prevent policy dissonance and institutional overlap.

 

“What Nigeria requires now is a unified roadmap, one that integrates ISA 2025 into the broader architecture of the nation’s economic vision,” he said.

 

Lawal maintained that with disciplined execution, cross-institutional cooperation, sustained public education, and responsible innovation, Nigeria could not only meet but surpass its $1trn economic target while achieving long-term socio-economic benefits.

 

He added that coordinated action would position the country as a continental and global model for innovation-driven and inclusive growth.

 

Describing ISA 2025 as a transformational reform, he said the legislation offers more than regulatory rules, providing structure, tools, and opportunities for national development. However, he cautioned that even the best-crafted laws remain ineffective without intentional follow-through.

 

He urged regulators to apply fairness and foresight, while operators embrace innovation anchored on responsibility.

 

Lawal also underscored the need for widespread investor education to unlock the Act’s transformative potential. Awareness efforts, he said, must reach all regions to ensure that investors understand their rights, entrepreneurs recognise new opportunities, and the general public is aware of protections embedded in the new regulatory regime.

 

Highlighting key reforms within ISA 2025, he noted the recognition of digital and virtual assets, classification of investment contracts as securities, expansion of eligible issuers, establishment of specialised exchanges, broadening of non-interest instruments including sukuk, strengthening of commodities exchanges, and enhancement of the Securities and Exchange Commission’s regulatory powers.

 

He said these reforms collectively support the $1 trillion economic agenda and significantly enhance youth inclusion, especially through digital asset recognition.

 

With over 60 percent of the population comprising young people, Lawal described Nigerian youths as digital natives whose creativity and technological fluency can drive the next phase of economic growth.

 

ISA 2025, he said, gives this demographic legitimacy and meaningful engagement within the financial system.

 

He concluded that if Nigeria executes the reform era with unity and determination, the nation would not only reinvent its economy but inspire the African continent, demonstrating what is possible when national ambition is matched with decisive action.

FG, SEC, NGX Group Forge Unified Direction On Capital Gains Tax Reform

 

 

Tax Reform: FG unveils new personal income tax calculator - Businessday NG

The Federal Government has inaugurated the National Tax Policy Implementation Committee (NTPIC), marking a deliberate shift toward a more predictable and market-aligned rollout of the newly enacted capital-gains-tax (CGT) provisions. The move follows extensive technical engagements with key capital-market institutions, including the Securities and Exchange Commission (SEC) and Nigerian Exchange Group (NGX Group), reflecting policymakers’ recognition of the market’s role in sustaining liquidity, price discovery and long-term capital formation.

 

Chaired by leading tax and fiscal-policy expert Joseph Tegbe, the committee has been tasked with steering the implementation process toward clarity, investor protection and policy coherence. Its mandate includes ensuring transparent guidelines, broad stakeholder consultation and an execution framework that minimizes market disruption while reinforcing confidence among domestic and foreign investors.

 

Tegbe said the government would avoid policies that risk disrupting market activity or business investment. “Implementation of the new tax laws will be fair, transparent and humane. We will not roll out these policies in a way that cripples businesses or investors. Stakeholder engagement will be central to this process,” he said at the inauguration.

 

The shift follows sustained engagements by NGX Group and the SEC, during which market operators outlined the potential implications of a rapid CGT rollout on liquidity, investor sentiment and the market’s competitiveness at a time when Nigeria is seeking deeper pools of domestic and foreign capital.

 

 

Temi Popoola, GMD and CEO of NGX Group, commended the government’s approach, noting that the group, in collaboration with the SEC, has consistently advocated for a data driven approach that balances fiscal objectives with the need to preserve market depth. “We support the modernisation of Nigeria’s tax system, but reforms of this scale must be carefully calibrated to protect liquidity, sustain participation and maintain competitiveness,” he said. “Our engagements with government have focused on ensuring that implementation supports the capital market’s role in long-term investment and economic growth”. Popoola added that global competitiveness hinges not only on policy intent but also on the precision of execution, particularly for emerging markets seeking cross-border flows.

 

The government’s consultations intensified after the Honorable Minister of Finance and Coordinating Minister of the Economy, Wale Edun, visited NGX Group, where market operators outlined the potential unintended consequences of an abrupt CGT rollout.

 

 

Analysts view the inauguration of the NTPIC as a constructive signal to investors, indicating that authorities intend to anchor fiscal reforms in evidence and consultation, rather than speed alone.

 

 

Both SEC and NGX Group have pledged continued collaboration with the committee to ensure that the eventual CGT implementation supports confidence, broadens participation and aligns with long-term capital-market development objectives.

Global Review Shows Progress On Universal Health Coverage, But Significant Challenges Persist — WHO & World Bank

Since 2000, most countries—across all income levels and regions—have made concurrent progress in expanding health service coverage and reducing the financial hardship associated with health costs, according to a new joint report from the World Health Organization (WHO) and the World Bank Group.

 These two indicators are the foundation of Universal Health Coverage (UHC)—the global commitment that everyone, everywhere can access the care they need without financial hardship by 2030.

The UHC Global Monitoring Report 2025 shows that health service coverage, measured by the Service Coverage Index (SCI), rose from 54 to 71 points between 2000 and 2023.

 Meanwhile, the share of people experiencing financial hardship due to large and impoverishing out-of-pocket (OOP) health payments declined from 34% to 26% between 2000 and 2022.

However, the report cautions that the poorest populations continue to bear the greatest burden of unaffordable health costs, with 1.6 billion people further pushed into poverty. Overall, an estimated 4.6 billion people worldwide still lack access to essential health services and 2.1 billion people experience financial hardship to access health care, including the 1.6 billion people living in poverty or pushed deeper into it due to health expenses.

“Universal health coverage is the ultimate expression of the right to health, but this report shows that for billions of people who cannot access or afford the health services they need, that right remains out of reach,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “In the context of severe cuts to international aid, now is the time for countries to invest in their health systems, to protect the health of their people and economies. WHO is supporting them to do that.”

Financial hardship in health is defined as a household spending more than 40% of its discretionary budget on OOP health expenses. Cost of medicines is a major driver of financial hardship: in three-quarters of countries with available data, medicines account for at least 55% of people’s OOP health expenses. The burden is even greater among people living in poverty who allocate a median of 60% of their OOP health expenses on medicines diverting their scarce resources from other essential needs.

While the burden of OOP health costs falls mostly on poorer people, it also affects better-off segments of the population that allocate a large share of their budgets to health expenses, particularly in middle-income countries where this group of people is growing.

Without faster progress, full-service coverage without financial hardship will remain out of reach for many: the global SCI is projected to reach only 74 out of 100 by 2030, with nearly 1 in 4 people worldwide still facing financial hardship at the end of the Sustainable Development Goals (SDG) era.

Encouraging progress in low-income countries with largest gaps

Despite positive direction, global progress rate has slowed since 2015, with only one-third of countries improving in both increasing health coverage and reducing financial hardship. All WHO regions have improved service coverage, but only half—Africa, South-East Asia, Western Pacific—also reduced financial hardship. Low-income countries achieved the fastest gains in both areas but are still facing the largest gaps.

The global increase in health service coverage has been driven largely by advances in infectious disease programmes. Coverage for noncommunicable diseases (NCDs) has shown steady improvement, while gains in reproductive, maternal, newborn, and child health have been modest.

The report notes that improved sanitation has supported service coverage gains. At the same time, inclusive economic growth, rising incomes, and stronger social protection mechanisms have driven poverty reduction, especially in low-income countries, contributing to declines in financial hardship. However, health costs have increasingly become a source of financial hardship among the poor.

Inequalities are getting starker

Despite progress, persistent gaps and inequalities are on the rise. In 2022, 3 out of 4 people among the poorest segment of the populations faced financial hardship from health costs, compared with fewer than 1 in 25 among the richest.

Women, people living in poverty, or in rural areas, or with less education, reported greater difficulty accessing essential health services. The gap between women in the richest and poorest quintiles narrowed slightly, from about 38 to 33 percentage points over the past decade. Even in high-performing regions such as Europe, vulnerable groups—including the poorest and people with disabilities—continue to report higher unmet health needs.

These findings likely underestimate the true extent of health inequalities, as the most vulnerable groups—such as displaced populations and people living in informal settlements—are often missing in data sources used to monitor progress toward UHC.

Actions leading to 2030

Achieving the UHC goal by 2030 is central to realizing the human right to health. With five years remaining on the SDG agenda, urgent action is now needed to drive progress. The report underscores the critical role of political commitment in every country and community, and calls for action in six core areas:

Ensure essential health care is free at the point of care for people living in poverty and vulnerable situations;
Expand public investments in health systems;
Address high OOP spending on medicines;
Accelerate access to essential NCD services, especially as the disease burden rises;
Strengthen primary health care to promote equity and efficiency; and
Adopt multisectoral approaches, recognizing that determinants of health and UHC drivers extend beyond the health sector.
Editor’s note

This edition of the UHC Global Monitoring Report 2025 reflects the first round of UHC tracking to incorporate revised SDG indicators for health service coverage (SDG 3.8.1) and financial hardship (SDG 3.8.2), introduced in 2025.

 Using the revised indicators, and reproduction of the full time series, the report has presented global and regional trends in service coverage from 2000 to 2023, based on time series data for 195 countries or territories, and global and regional trends in financial hardship from 2000 to 2022, based on primary country time series for 168 countries.
The Report is presented at the UHC High-Level Forum, jointly hosted by the Government of Japan, the World Bank Group, and the WHO, in Tokyo, Japan.
FIRS Chief Remain Focused, Overlooks Distraction Calls For His Sack

By Fidelia Okafor 

Dr. Zacch Adedeji, Chairman, FIRS Chairman 

The Chairman of the Federal Inland Revenue Service (FIRS), Zacch Adedeji, remains focused on delivering the benefits of Nigeria’s new tax reforms, particularly broad reliefs for citizens and the elimination of multiple taxation for businesses, despite recent calls for his removal.

This assurance was given by the Guardian of Truth, a civic advocacy group, in a statement issued on Saturday by its spokesperson, Mr. Clement Kolawole.

According to Kolawole, the demand by a federal lawmaker, supported by some civil society organisations, for the dismissal of the Minister of Finance and the FIRS Chairman over alleged unpaid obligations to contractors was not only “misguided” but also demonstrated a fundamental misunderstanding of FIRS’ mandate.

He explained that the revenue agency is neither responsible for processing nor paying contractors, stressing that its statutory role is limited to assessing, collecting, and accounting for tax revenue accruing to the federation.

Kolawole noted that FIRS’ consistently strong revenue performance under Adedeji should not be misconstrued as the agency keeping custody of funds.

“About 70 per cent of what is shared monthly at the Federation Account Allocation Committee (FAAC) meetings by the federal, state, and local governments comes from FIRS collections,” he said, adding that monthly FAAC allocations have continued to rise since President Bola Ahmed Tinubu assumed office in May 2023.

He highlighted that the improved revenue inflow has been widely acknowledged across the political spectrum, with even opposition figures praising the administration for restoring fiscal stability nationally and at the subnational level.

“The FIRS Chairman is not distracted by such calls,” Kolawole stressed. “He remains committed to ensuring that Nigerians and businesses fully benefit from the new tax laws taking effect in January, through transparent, fair, and efficient tax administration.”

The statement underscores ongoing national concerns about fiscal discipline, tax reform implementation, and the persistent confusion surrounding institutional mandates in Nigeria’s public finance sector.

Nigeria’s Industrial Future at Stake, Warns Dr. Mallinson Ukatu

By Fidelia Okafor 
Chairman, Mallinson & Partners, Dr. Mallinson Afam Ukatu, has called for urgent government action to create a level playing field for Nigerian manufacturers, highlighting challenges in financing, energy, and policy implementation that hinder indigenous industrial growth and competitiveness.
Speaking at  the 2025 Commerce and Industry Correspondents Association of Nigeria (CICAN) End-of-Year Programme, held on December 4 at MAN House, Ikeja, Lagos,  Ukatu, delivered a compelling call for government action to protect and empower indigenous manufacturers in Nigeria.
Ukatu highlighted the critical role of manufacturing as the engine of sustainable economic recovery, emphasizing that Nigeria cannot fully unlock its industrial potential without competitive financing, stable energy, and a fair market system.
He noted that while institutions like the Bank of Industry (BOI) provide funding at moderate interest rates, procedural bottlenecks and delays in disbursement through commercial banks hinder manufacturers’ access to crucial capital.
“Meanwhile, foreign manufacturers, particularly from China and India, enjoy duty exemptions, tax waivers, free trade zone advantages, and accelerated processes that local manufacturers can only dream of,” he stated.
Ukatu warned that these imbalances create an uneven playing field, often allowing imported goods to flood local markets at prices indigenous manufacturers cannot match, while the economic value of such operations largely flows out of Nigeria.
He further raised concerns about foreign dominance in sectors traditionally reserved for Nigerians, such as construction, real estate development, and large-scale engineering contracts, leaving local experts sidelined.
Ukatu called for enforceable local-content policies prioritizing Nigerian businesses, reduced interest rates and guaranteed disbursement of manufacturing loans and elimination of multiple taxation to encourage investment and expansion.
He added that reliable, affordable energy, including leveraging Nigeria’s gas reserves for industrial production and transparent and equitable free trade zones across states.
Ukatu urged that Nigeria must provide a fair and level playing field where indigenous businesses can innovate, compete, and grow.
“We stand at a crossroads. The decisions we make today will shape the industrial destiny of our nation. Let us choose policies that empower, support, and elevate Nigerian manufacturers,” he said.
CICAN Chairman Urges Strategic Action to Revive Nigeria’s Manufacturing Sector

By Fidelia Okafor 
National Chairman, Commerce and Industry Correspondents Association of Nigeria (CICAN), Charles Okonji, called for urgent strategic action to revive Nigeria’s manufacturing sector, citing fragile growth, infrastructure gaps, and policy inconsistencies as key barriers to industrial progress and economic diversification.
Speaking at  the 2025 End-of-Year Engagement Forum of CICAN, held on December 4 at MAN’s House, Ikeja, Lagos,  Okonji, highlighted the urgent need for strategic action to strengthen Nigeria’s manufacturing sector.
Okonji emphasized that while Nigeria’s economy grew by 3.98 percent year-on-year in the third quarter of 2025, largely driven by non-oil sectors such as services and agriculture, the manufacturing sector—long considered the backbone of industrial growth—remains fragile.
“Manufacturing contributed only 9.62 percent to GDP in Q1 2025, reflecting a worrying decline over the past five years.
“Many in the sector point to persistent constraints including unreliable power supply, inadequate infrastructure, poor logistics, limited access to credit, and unstable foreign exchange conditions,” Okonji said.
“These challenges have weakened manufacturers’ capacity to invest, expand, or even sustain operations, leading to diminished output, reduced job creation, and a shrinking productive base.”
Okonji outlined key priorities for the sector’s revival which includes;  reliable roads, transport networks, storage facilities, and affordable energy are essential for industrial competitiveness.
“Support for local manufacturing, full implementation of local-content policies, and incentives for “Made in Nigeria” goods are critical. Affordable credit and predictable foreign-exchange conditions are needed to restore investor confidence.
Both government and private sector must prioritize industrial empowerment as a driver of jobs, wealth creation, export earnings, and economic diversification.
Addressing the media, Okonji called on journalists to leverage their platforms to hold stakeholders accountable, highlight both challenges and opportunities, and advocate for policies that will revitalize Nigeria’s manufacturing heartland.
The forum set the stage for candid discussions and actionable proposals aimed at achieving genuine industrial rebirth and shared prosperity in 2026 and beyond.
LG Electronics Nigeria: Driving Economic Growth and Social Impact

By Fidelia Okafor 
LG Electronics Nigeria is proving that modern business can do more than sell products, it can drive economic growth, create jobs, empower communities, and champion innovation.
From energy-efficient appliances to skill-building initiatives, the company is leaving a tangible mark on Nigeria’s economy and society.
Speaking at the End-of-Year Engagement Forum of the Commerce and Industry Correspondents Association of Nigeria (CICAN), LG Electronics Nigeria showcased its vital role in the nation’s economy. Addressing a gathering of distinguished journalists, industry leaders, and invited guests, the company emphasized that its contributions go far beyond selling consumer electronics.
According to the address, LG Electronics Nigeria is not only a provider of household appliances and advanced technology but a key driver of economic development. Consumer electronics, the company noted, are no longer luxury items—they are essential tools for communication, productivity, education, healthcare, and innovation. LG’s wide range of products, including energy-efficient refrigerators, washing machines, televisions, and air conditioners, has become integral to improving quality of life for millions of Nigerians.
Economic impact extends beyond technology. LG Electronics Nigeria is a major contributor to job creation, supporting livelihoods through distribution networks, service centers, logistics channels, and retail partnerships nationwide. Furthermore, the company invests in human capital development by providing technical training and workforce development programs, equipping young Nigerians with the skills required in a technology-driven economy.
Corporate Social Responsibility (CSR) also forms a core part of LG Nigeria’s operations. The company engages in initiatives aimed at uplifting communities, rather than simple charitable acts. Over the years, LG has donated electronics and appliances to schools and healthcare facilities, supported underprivileged communities, partnered with local institutions to enhance living and learning conditions, and championed educational support initiatives for young people.
Sustainability is another cornerstone of LG Nigeria’s approach. By providing energy-efficient products, the company helps households reduce energy consumption and costs, contributing both to environmental protection and economic relief. This approach underscores the company’s commitment to socially responsible and environmentally sustainable business practices.
As a global brand operating locally, LG Electronics Nigeria also promotes technology transfer, adoption of global best practices, and confidence in Nigeria’s consumer electronics market. It is an example of how modern industry can combine innovation with purpose, growth with responsibility, and business success with social impact.
The company’s message to the press corps was clear: LG is not just selling products—it is creating opportunities, empowering communities, and supporting Nigeria’s broader growth story.
In the words of LG Electronics Nigeria, “Your role in telling these stories is crucial. By shining a light on companies that go beyond profit, you help document Nigeria’s economic journey.
MAN Applauds Press Role in Advocacy, Growth

By Fidelia Okafor 
Manufacturers Association of Nigeria (MAN) has hailed the vital role of the press in promoting industry advocacy and driving economic growth, describing journalists as indispensable partners in amplifying the country’s commerce and industrial initiatives.
Speaking at the 2025 End-of-Year Engagement Forum of the Commerce and Industry Correspondents Association of Nigeria (CICAN) held on December 4, MAN’s Corporate Services Division, Salami Musa,  reaffirmed its appreciation for the media’s critical role in shaping public understanding of commerce and industry in Nigeria.
The association conveyed its gratitude to CICAN for serving as a vital partner in amplifying the organization’s advocacy efforts.
Speaking on behalf of his divisional head, Dr. Segun Alabi, and by extension, the Director General and the President of MAN, Musa emphasized that the media’s quality representation ensures the visibility and impact of the association’s initiatives.
“It is no exaggeration to say that without the quality of representation you provide, our efforts would be akin to winking in the dark, lacking the visibility and amplification that your platform so effectively delivers,”
Musa stated, highlighting the indispensable role of journalists in the country’s commerce and industry ecosystem.
The forum also provided an opportunity to remind participants of the ongoing MAN of the Year Personality Award, an initiative that celebrates outstanding contributions within the media and industry space.
Entries for the award remain open until December 15, encouraging continued recognition of excellence.
Musa concluded by expressing optimism about the future, emphasizing the desire to deepen collaboration with the press in the coming year for even greater impact.
“We are sincerely grateful for your continued support and wish to reaffirm how much we value this partnership,” he said, urging CICAN members to maintain their dedication to reporting with accuracy, insight, and integrity.
The 2025 forum underscored the synergy between industry and media, reinforcing the critical role of journalism in shaping Nigeria’s economic and industrial landscape.
FirstBank’s Elephant Girls Emerge Zone 3 Champions, Qualify For WBLA Finals

By Winifred Bosa

FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have secured their spot in the final round of the Women’s Basketball League Africa (WBLA), scheduled to hold in Cairo, Egypt from 5-14 December 2025.

According to a press release by Olayinka Ijabiyi, Ag. Group Head, Marketing & Corporate Communications , First Bank of Nigeria Limited, the Elephant Girls put on a commanding performance at the FIBA Africa Zone 3 Qualifiers in Abidjan, Côte d’Ivoire, winning all three games. Representing Nigeria as the country’s sole team in the tournament, they overcame fierce competition from Côte d’Ivoire, Liberia, Benin Republic, Ghana, and Togo in the Zone. Their undefeated run included a 66–55 upset against home favourites CSA of Côte d’Ivoire and a thrilling 63–59 comeback win against FBA of Côte d’Ivoire, after trailing by 20 points in the second quarter.

The remarkable performance, marked by resilience, discipline skill, and mental strength, earned the team a triumphant return to continental basketball after a six-year absence. Emerging as champions of Zone 3 and the only English-speaking team to advance, the Elephant Girls have reaffirmed FirstBank’s long-standing commitment to promoting women’s sports in Nigeria and across Africa.

Speaking on the qualification, FirstBank’s Group Head, Human Capital Management and Development and Chairman of the Sports Council, Olumuyiwa Olulaja, said: “We are incredibly proud of the Elephant Girls for their outstanding performance. They have once again shown the world the strength, resilience, and excellence that define FirstBank.

“At FirstBank, we are committed to continuing our support for sports in Nigeria and Africa, and this victory is a significant step forward in our mission to promote excellence in sports on the continental and global stage,” he added.

The Elephant Girls had advanced to represent Nigeria at the WBLA Qualifiers for FIBA Africa Zone 3, following an impressive Silver Medal finish at the Zenith Nigeria Basketball Federation (NBBF) Women’s Premier League.

With their place secured in Cairo, the Elephant Girls are poised to showcase their talent on the continental stage once again, carrying the pride of Nigeria and the FirstBank brand as they aim to make history in the Final Round of the Women’s Basketball League Africa.

 

 

AI Will Empower Marketers, Not Displace Them, Says Dr. Cherry Eromosele At BJAN 2025 Conference

By Winifred Bosa

From L–R: Dr. Dare Ogunyombo, Lecturer, Olabisi Onabanjo University, Ago Iwoye; John Ehiguese, CEO, Mediacraft Associates, Lagos; Daniel Obi, National Chairman, Brand Journalists Association of Nigeria (BJAN); Clara Okoro, Immediate Past Chairman, BJAN; Dr. Samuel Ayetutu, Chairman, NIPR Lagos Chapter; and Tomi Ogunlesi, Divisional Head, Brands and Communication, Interswitch, at the 2025 Brands and Marketing Conference organised by the Brand Journalists Association of Nigeria (BJAN), held recently at the Oriental Hotel, Victoria Island, Lagos.
At the 2025 Brands and Marketing Conference hosted by the Brand Journalists Association of Nigeria (BJAN), Dr. Cherry Eromosele, Executive Vice President and Group Chief Marketing and Communications Officer, Interswitch Group, emphasised the need for marketers and journalists to adopt a balanced, collaborative approach to Artificial Intelligence (AI).
Her keynote address was delivered on her behalf by Tomi Ogunlesi, Divisional Head, Brands and Communications, Interswitch. Speaking to the conference theme, “AI and the Future of Marketing Workflow: Disruption or Opportunity?”, Dr. Eromosele noted that AI has already reshaped how content is created, distributed, and evaluated. She emphasised that while the technology unlocks new levels of efficiency, it also requires responsible adoption and continuous human oversight.
In her words:
“The real risk is not in the technology itself, but in the reluctance to adapt. AI will enhance human output, but it still requires human judgment to ensure accuracy, context, and responsible use.”
She stressed the importance of sustained capacity building for marketing and communications professionals, adding that organisations must empower their teams with the skills needed to work confidently with AI-powered tools.
“Human insight, creativity and ethical consideration remain essential. Professionals who understand how to integrate these strengths with AI-driven capabilities will be better positioned for the evolving landscape,” she said.
Her session also incorporated interactive elements, including demos and video clips that showcased both the promise and the pitfalls of AI such as AI-generated newsroom mistakes and unpredictable outputs, reinforcing the need for careful human review in all automated workflows.
Dr. Eromosele expanded on the structural shifts AI is driving in the marketing ecosystem, highlighting the ‘New Marketing Trinity’ of data, creativity and algorithms, where AI now acts as a powerful multiplier that accelerates insight, precision and storytelling across multiple touchpoints.
She went on to outline five major transformations redefining modern marketing practice, including the shift from campaigns to always-on brand conversations, from fixed demographics to dynamic personas, and from traditional media buying to predictive distribution models that anticipate audience needs even before campaigns begin.
She also noted that emerging Agentic AI systems are evolving from basic content generators into autonomous co-workers capable of planning, learning and executing tasks, enabling brands to operate with unprecedented operational efficiency and speed.
Despite these advancements, she emphasised that the industry is entering “The Age of the Augmented Marketer,” where AI amplifies human capability rather than replacing it. According to her, this new era demands skills such as data storytelling, AI literacy, no-code orchestration and multi-modal content creation, all anchored in strategic thinking, ethics and cultural insight.
Dr. Eromosele also cautioned that increasing AI adoption introduces significant risks, ranging from misinformation and algorithmic bias to IP breaches and reputation threats, calling for strong governance frameworks, ethical guidelines, audit trails and mandatory human review points.
Addressing journalists directly, she noted that AI is now deeply reshaping newsroom workflows, from story discovery and verification to production and personalisation, making trust, ethical literacy, subject-matter expertise and verification-first reporting more essential than ever in an increasingly automated media environment.
Held at the Oriental Hotel, Victoria Island, Lagos, the BJAN Conference brought together industry experts, technology leaders and brand journalists for a rich examination of the shifts redefining marketing practice.
The event opened with a welcome address by BJAN Chairman, Daniel Obi, followed by remarks from the Guest of Honour, Udeme Ufot, Group Managing Director, SO&U. A special address was also presented on behalf of Dr. Lekan Fadolapo, Director-General of ARCON, by Lady (Dr.) Sussie Agbo, Director of Registration at the Council.
The conference featured additional keynote contributions from Bethel Obioma, Head, Corporate Communications, Sahara Group, and a panel session comprising Segun Umoru (representing Lanre Basanta, Co-Founder/CEO, Optima AI Lab), Emma Adeniran, ICT expert, Dr. Seyi Akindehinde, CTO, Digital Encode, and Tomi Ogunlesi.
Moderated by Adedayo Odulaja, Secretary, BJAN, the conversation explored AI governance, workflow optimisation, cybersecurity risks and the evolving role of marketing professionals in an AI-enabled world.
As conversations around AI continue to shape the future of marketing and communications, Interswitch reaffirmed its commitment to driving innovation, thought leadership and industry-wide capacity building.

The brand’s participation at the BJAN Conference emphasised its long-standing dedication to advancing responsible, technology-enabled marketing practice across Nigeria and beyond.

From L–R: Dr. Dare Ogunyombo, Lecturer, Olabisi Onabanjo University, Ago Iwoye; John Ehiguese, CEO, Mediacraft Associates, Lagos; Daniel Obi, National Chairman, Brand Journalists Association of Nigeria (BJAN); Clara Okoro, Immediate Past Chairman, BJAN; Dr. Samuel Ayetutu, Chairman, NIPR Lagos Chapter; and Tomi Ogunlesi, Divisional Head, Brands and Communication, Interswitch, at the 2025 Brands and Marketing Conference organised by the Brand Journalists Association of Nigeria (BJAN), held recently at the Oriental Hotel, Victoria Island, Lagos.