The Nigerian Institute of Public Relations (NIPR) has conferred an honorary fellowship on the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo.

He was awarded the fellowship alongside two other distinguished individuals, Ahmed Abubakar Audi, Commandant General of the Nigeria Security and Civil Defence Corps (NSCDC), and Tim Akano, MD/CEO of New Horizon Nigeria, during Nigeria Public Relations Week (NPRW) 2025 held in Uyo, Akwa Ibom.

Speaking at the ceremony, Dr. Fadolapo stated that the honor recognizes the synergy between the advertising and public relations sectors in promoting the growth of the marketing communication industry.

“For me, personally, this honor signifies that other industries and key stakeholders appreciate my contributions to the growth and improvement of the industry,” Dr. Fadolapo said. “It demonstrates their belief in the reforms ARCON is championing and shows that we are providing effective leadership to the advertising industry.”

He highlighted the Memorandum of Understanding (MoU) signed between ARCON, the Nigerian Institute of Public Relations (NIPR), and the National Institute of Marketing Nigeria (NIMN), emphasizing the importance of a united front within the marketing communication industry.

“This induction is an endorsement, a collaboration, and an alignment with other sectoral groups, and it affirms that we are on the right path,” Dr. Fadolapo noted.

He further emphasized that ARCON and other sectoral groups are integral parts of the marketing communication ecosystem, with both public relations and advertising playing critical roles in communication strategy. The MoU, he explained, will facilitate collaboration and smoother transitions for public relations practitioners into the advertising industry, reducing bureaucracy and improving workflow.

“The curricula for both fields are closely related within the marketing communication industry. This collaboration will ensure greater synergy and smoother operations.”

The honorary fellowship underscores the increasing recognition of the interconnectedness between public relations and advertising, as well as the importance of regulatory bodies and industry stakeholders working together to promote excellence in the industry.

On his part, Tim Akano, MD/CEO of New Horizon Nigeria, expressed his gratitude for the honorary fellowship. He noted that, although he has received several awards in the past, the NIPR recognition is particularly meaningful due to the institute’s reputation as one of the most respected institutions in Nigeria and Africa.

“The fact that NIPR considered me alongside two other esteemed individuals for this award means a great deal to me,” Akano said.

Dr. Fadolapo attended Ogun State University, where he earned his first degree in Economics. He further obtained three master’s degrees: a Master of Science in Marketing (MSc.), a Master’s in Business Administration (MBA), and a Master’s in Legal Studies (MILS) from Babcock University, Illisan, Ogun State; the Federal University of Technology, Akure, Ondo State; and Lagos State University, Ojo, Lagos, respectively.

He holds a PhD in Marketing with a specialization in Marketing Communications from Babcock University, Illisan-Remo, Ogun State. Dr. Fadolapo is a Fellow of the Advertising Profession, the Institute of Chartered Accountants of Nigeria (ICAN), and the National Institute of Marketing of Nigeria (NIMN). He has been actively involved in the industry, serving as a member of the immediate past Governing Council of the Advertising Practitioners Council of Nigeria (APCON) and as a member of the Executive Committee of the Heads of Advertising Sectoral Groups (HASG). Additionally, he has served as Secretary to various advertising industry organizations and bodies.

Following the recent reform of the advertising regulatory sector, the Advertising Practitioners Council of Nigeria (APCON) was renamed the Advertising Regulatory Council of Nigeria (ARCON). Dr. Fadolapo was appointed as the first Director-General of ARCON by President Bola Ahmed Tinubu. Prior to this, he was the fourth (4th) substantive Registrar/Chief Executive of APCON, appointed by President Muhammadu Buhari, GCFR, in August 2020. Under his leadership, ARCON continues to advance the regulation and growth of the advertising industry in Nigeria. He is a recipient of numerous awards and has facilitated many seminars, conferences, and symposiums.

Dr. Ike Neliaku has been re-elected as the President and Chairman of the Council of the Nigerian Institute of Public Relations (NIPR), alongside Vice President Prof. Emmanuel S. Daudara from Nasarawa Chapter. They will steer the affairs of the council for the next two years, together with other new executives.

Neliaku, who is from the FCT Chapter, was re-elected at the 2025 Annual General Meeting (AGM) held in Uyo, Akwa Ibom State, tagged ‘Uyo 2025.’ This event was part of the annual Nigeria Public Relations Week (NPRW) 2025, held in Uyo. Former Chairman of the Lagos Chapter, Olusegun McMedal, and the current Chairman of the chapter, Comfort Nwankwo, were elected as Council members.

A total of 17 members were elected into the council through e-voting, which members praised as credible and demonstrative of the viability of e-voting in Nigeria.

The other newly elected council members include Mr. Akin Agbejule (Niger), Mrs. Olubunmi Adedoyin Badejo (FCT), Prof. Kate Azuka Omenugha (Anambra), Mallam Bashir Adamu Chedi, and Dr. Saudat Salah Abdubaqi (Kwara).

Additional new members are Comrade Ini Ememobong (Akwa Ibom), Malam Kabir Ali Kobir (Bauchi), Pastor Paulinus Enyidah Nsirim (Rivers), Prof. Sarah Benjamin Lwahas (Plateau), Mr. Adaramola Temitope (Ogun State), Dr. Adewale Oladipo Oyekanmi (Osun), Chief Patrick Ogoegbunem Uka (Delta), and Sajoh Ahmed Ibrahim (Adamawa).

Since Dr. Neliaku assumed office, NIPR has undergone several reforms. Recently, Nigeria secured the bid to host the 2026 World Public Relations Forum (WPRF).

The NPRW 2025 edition, themed “Solid Minerals: A Solid Path to Nigeria’s Sustainable Economic Recovery – The Challenge for Public Relations,” brought together PR professionals, policymakers, and other stakeholders. The event was held at Ceedapeg Hotels, Uyo, from May 19–24, 2025.

What happens when legacy meets preparedness? What results from such a combination? Let us not be in a hurry to put forward any answers yet. Instead, let us consider first the opposite situation: When legacy meets unpreparedness.

The world abounds in examples of this distressing situation. A dynasty that has built wealth from generation to generation, with its illustrious heirs providing generational leadership, finds itself in a strange phase where an ill-prepared heir takes over the reins and in that same generation, not the next, wipes out the entire family fortune built over several generations.

We see the same thing with nations. History is replete with examples of great nations built by great leaders, which slid into oblivion when they were hit by arguably the greatest misfortune that ever befalls humanity – bad leadership. It is the reason American author and leadership expert John Maxwell asserts, “Everything rises and falls with leadership.”

As with nations, so with organisations. We see organisations that have thrived for decades and over several generations, get a new leader who is not prepared for such leadership, and the leader pushes the organisation to the brink of collapse.

Contrast this picture with the situation at Nigeria’s most enduring corporate organisation with the most amazing legacies of firsts, First Bank of Nigeria Limited, which witnessed a leadership transition about a year ago. Faced with a number of quality options in and outside the then management team, the decision-makers at the bank and its parent company FBNHoldings, now First HoldCo Plc, had to be clear-minded about who could become the new Chief Executive Officer of FirstBank Group.

Equally important as the need for continuity was the non-negotiable requirement for capacity to manage the ship of the 130-years-plus institution to sustain its enviable legacies and consolidate the gains made in recent years. The search was for someone with a steady head and hands (talk of risk control and mitigation), in addition to an excellent track record of sterling performance and achievements.

Fortunately, fate was on their side. They did not have to look outside. Right there before them was someone who understood all kinds of risks and how to control and mitigate them. He had been with FirstBank since 2016 when he joined as Group Executive / Chief Risk Officer. Then in January 2022 he was elevated to Executive Director / Chief Risk Officer and Executive Compliance Officer.

This man has given nearly three decades of his working life to the banking and financial services industry. He has under his belt a rich tapestry of cross-functional experience in credit risk management, financial planning and control, credit and marketing, and trade. His cross-functional exposure also includes corporate and commercial banking, agriculture financing, oil and gas, transportation, including aviation and shipping, and project financing

Meet Olusegun Alebiosu, the man history had prepared and the one decision-makers chose among the quality options. He was appointed substantive Chief Executive Officer of FirstBank Group in June 2024, having acted in that capacity since April 2024 when the former CEO left.

Determined to build on the bank’s legacies while navigating the ever-changing landscape of the financial services industry, Alebiosu has shown unwavering commitment to lead the bank through a transformative period that places emphasis on strategic consolidation, technological advancement and market expansion.

Alebiosu’s approach to sustaining the legacies of firsts at FirstBank, which has been at the vanguard of accelerating Nigeria’s digital payments as the first bank to issue over 13 million cards to customers, draws from his vast professional experience which began with Oceanic Bank Plc, now Ecobank Plc, in 1991. Between then and joining FirstBank in 2016, he had worked at Coronation Merchant Bank as Chief Risk Officer, at African Development Bank Group as Chief Credit Risk Officer and at United Bank for Africa as Group Head, Credit Policy and Deputy Chief Credit Risk Officer.

Under one year of his appointment as substantive CEO of FirstBank, Alebiosu’s strategic consolidation efforts have demonstrated that he is a worthy successor, not an ill-prepared or unprepared one, proving the decision-makers right. Understanding the critical role of its human capital in sustaining the bank’s legacies, Alebiosu has invested himself and the bank’s resources in promoting staff welfare.

A comprehensive review of the bank’s compensation structure was undertaken to position it within the 75th percentile of the industry, making the bank more retentive of, and attractive to, the best talents. The highest number of staff promotions across various grades in the last five years has happened under Alebiosu’s watch, with 1,654 employees being elevated in one single promotion cycle.

Under his leadership, over 2,186 new hires have been recruited across key functions and subsidiaries, with a large number of them deployed to the sales function to ensure that retail customers are adequately served. Staff are now more engaged based on the high employee engagement score of 86% achieved in the April 2025 WorkBuzz survey, indicating remarkable progress in the bank’s multi-pronged efforts to promote a positive and inclusive workplace culture.

This drive to reinforce a culture of inclusion and recognition has been accentuated by the launch of a group-wide culture transformation initiative with the goal of embedding the core values of integrity, excellence and innovation. It has also been strengthened by a renewed focus on inclusion, collaboration and high performance. Also contributing was the staging of a FirstBank Employee Appreciation Day 2025 featuring, among others, a personalised appreciation video message from the CEO to all employees across the group throughout Africa and beyond. The inclusion message is further boosted by the launch of the inaugural edition of the bank’s pioneering initiative, Mandarin Language School, to bolster the bank’s expansion in the Asian market.

Expansion is a critical plank in FirstBank’s new strategic planning horizon, under Alebiosu’s leadership. Taking off this 2025, the plan seeks to reinforce the bank’s market dominance across all operational regions and it includes deliberate expansion into new markets within and outside Africa.

Beyond geographical and horizontal expansion, Alebiosu’s plan has also targeted a skyward expansion. Or how else does one describe the groundbreaking ceremony in March 2025 for the bank’s new green-certified, 44-storey iconic head office building in Eko Atlantic City, Lagos State?

Alebiosu is also prioritising the acceleration of process automation in recognition of the importance of digital transformation. It is a massive push for technological advancement that includes adopting robotics technology and artificial intelligence at scale, to give the bank an unassailable competitive advantage among its peers in the industry.

The bank has deployed digital tools to enhance seamless account opening and optimised backend systems and customer service delivery. Two additional Digital Experience Centres (DXCs) have been launched – one at Lekki Admiralty Way, Lagos State and the other at its UNN branch, Nsukka, Enugu State. Also, the bank’s agent network has expanded to over 280,000, a 50,000 increase from the 230,000 agents it had in 2023.

As expected, shareholders, among other stakeholders, have been observing the strides the bank has been making under Alebiosu’s leadership, with a keen eye on the numbers. Fortunately, again, the bank’s results for the financial year ended December 2024 speak volumes, with after-tax profit of its parent company rising to the highest point it has reached in the last 12 years, according to the company’s latest financial statement.

In recognition of his achievements within such a short period and his exemplary leadership, Alebiosu was honoured at the World Business Outlook Awards as “Banking CEO of the Year – Nigeria 2025”. He has also been honoured with the “Special African Banking Leadership Award” by African Leadership Magazine. This was in 2024.

The story of Alebiosu’s leadership at FirstBank has clearly been one of preparedness meeting legacy. Working with the board and management team, he has consistently sustained the bank’s legacies and also consolidated its recent gains in ways that will ensure the gains keep compounding. FirstBank, more than ever before, is poised for greater intra- and intercontinental growth and impact in the years ahead.

Source: Aniekan Ezekiel