FIRS Gets RMAFC Credit For Nigeria’s Fiscal Stability

The Lagos State Employment Trust Fund (LSETF) has partnered Marketing Analytics Africa (MAA) to host the 2025 African Marketing Technology &Ecommerce Conference (AMTEC).
The conference which is themed; ‘Marketing in the new economy: Data driven success in challenging times’ is scheduled to be held on Saturday, May 24th, 2025 at Landmark Event Centre in Lagos with high-profile speakers and panelists.
In a statement made available to the media, the organisers of AMTEC said, “LSETF is committed to creating an enabling environment for entrepreneurs and job opportunities for Lagos residents to create wealth. They have partnered with Marketing Analytics Africa Limited for AMTEC 2025.”
LSETF was established by The Lagos State Employment Trust Fund Law 2016 to provide financial support to residents of Lagos State, to tackle unemployment through job and wealth creation.
The Fund operates with an initial capital of N25 billion contributed over four years by the Lagos State Government, but has also raised additional funding from various sources including donor partners, development agencies, corporate organizations and individuals.
In a show of strong industry collaboration, brands like Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, Legit.ng, Cybertron, Accret Experience, among others, have joined MAA as official partners for #AMTEC2025.
These partnerships further cement the event’s credibility and impact as Africa’s leading martech and e-commerce knowledge hub.
The high-profile speakers expected to speak at the conference include Chief Executive of Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, Managing Partner at Open Squares Africa, Feyi Olubodun, Chief Marketing Officer at Sterling Bank Plc, Maurice Igugu, Colgate’s Head of Marketing, Tomisin Adetola and Head of Sponsorship and Events at First Bank, Chinwe Bode-Akinwande.
According to Victor Ojeakhena, the Co-Founder/CEO of Marketing Analytics Africa, the Africa Marketing Technology and E-commerce Conference (AMTEC) is an annual marketing event that brings together thought leaders, executives, marketing innovators, and data strategists from across Africa to explore the latest trends, tools and tactics in martech, e-commerce, data intelligence, and customer experience optimisation, all essential for thriving in today’s economic landscape.
Speaking on the importance of the conference, Ojeakhena hinted that the event has a focus on transformation, insights, and inclusion, thereby aiming to: empower brands and marketers with cutting-edge digital marketing strategies, showcase the role of data and emerging technologies in achieving scalable growth, provide a networking platform for professionals, entrepreneurs, and investors, and drive partnerships and collaborations for sustainable innovation across Africa.
AMTEC 2025 is scheduled to take place on the 24th day of May, 2025, at Landmark Events & Conference Centre, Victoria Island, Lagos, by 9:00 AM prompt.
emPLE, one of Nigeria’s leading insurance provider, has officially flagged off Green emPLE, its company-wide sustainability initiative, with a tree-planting exercise held in partnership with the Lagos State Parks and Gardens Agency (LASPARK) at the National Theatre, Iganmu, Lagos.
As part of the launch, emPLE planted 65 trees across strategic locations in Lagos. The carefully selected tree species were chosen for their environmental benefits such as improving air quality, reducing urban heat, and enhancing the city’s ecological balance.
Speaking at the event, Oyinlade Olalekan, Managing Director of emPLE General Insurance Limited, remarked,
“At emPLE, we’re deeply committed to empowering lives—not just through our financial offerings but by actively contributing to a more sustainable world. The launch of Green emPLE and today’s tree-planting activity are key steps in that journey. Sustainability is one of our core values, and we’re proud to be playing our part in building a cleaner, greener Lagos.”
He added,
“We see Green emPLE as a platform for driving real impact, one initiative at a time. This partnership with LASPARK is only the beginning. We look forward to rolling out more activities that reinforce our mission and encourage others to join us in protecting the planet.”
Mrs. Adetoun Popoola, General Manager of LASPARK, also commended the initiative, saying:
“Our mandate at LASPARK is to promote a greener Lagos through tree planting and urban beautification. It’s always encouraging to see private sector organisations like emPLE step forward in support of this mission. Collaborations like this help us get more done and inspire residents and businesses alike to take sustainability seriously. We are excited about what Green emPLE represents and we look forward to more impactful partnerships.”
To acknowledge emPLE’s contribution, LASPARK presented the company with a Tree Planting Certificate, recognising its role in environmental preservation and its ongoing support for climate resilience and green urban development.
Green emPLE is emPLE’s long-term commitment to promoting sustainable practices that support a healthier planet and empower future generations. The initiative reflects the company’s belief that true empowerment goes beyond financial products it includes taking responsibility for the environment and driving long-term positive change.
About emPLE
emPLE is a leading financial services company dedicated to providing insurance and investment solutions to retail and corporate clients across Africa. At emPLE, our purpose is to empower Africans by providing innovative financial solutions that enhance their freedom, security, and prosperity. We believe that true empowerment comes from providing not just access to financial products but also the knowledge and tools necessary for our customers to make informed decisions and achieve financial independence.
For more information about emPLE, visit: www.emple.group
In a dynamic and often unpredictable financial landscape like Nigeria, the ability to access funds at critical moments makes all the difference. For entrepreneurs, financial agility is often the key to unlocking growth and success. With fluctuating prices and unexpected financial policies, many businesses in recent times have found themselves in need of short-term financial solutions to keep their business running smoothly.
Recognising this challenge, First Bank of Nigeria Limited, a pioneer in innovative financial solutions, redesigned the Retail Temporary Overdraft (RTOD) as a lifeline to empower businesses with swift, flexible cash flow support that can significantly empower business owners, allowing them to navigate the complexities of business management with greater ease.
The Retail Temporary Overdraft (RTOD) is aimed at providing customers with flexible temporary overdraft to meet urgent business financial needs. The features of RTOD include:
The benefits of this Facility include assistance in growing business volumes which position SMEs for higher facility limits. It is useful in emergency situations to meet urgent business needs. No tangible collateral is required to get the loan, and it is available throughout the year once the existing facility is repaid within 30 days. The interest rate is cheaper due to the shorter facility tenor.
SMEs with regular cash flow who have maintained an account with FirstBank for a minimum period of six [6] months or 12 months in any other commercial bank are eligible for this facility. The amount drawable on this facility is N5million monthly, subject to 10% of the customers’ last 6 months credit turnover. Repayment is automatically deducted from (Sales or business proceeds) incoming receivables into borrower’s account within the stipulated time. To apply, customers need to show interest by contacting the FirstBank SME advisor or apply online by submitting the required documents. Approval could be as fast as 24 hours in cases where the customer fulfills all criteria.
To ensure that customers can maximise given opportunities and enjoy maximum turnover, the loan figure is N5 million globally for qualified customers who show a good track record of prompt repayment and also meet the stipulated criteria.
There are many customers who have been able to turn their businesses around with the help of this facility, such as Mr. Isola, the prime mover of Champion Five Limited, a food retail vendor who approached FirstBank for funding to augment his working capital and increase production.
The bank provided a N5million overdraft facility with a 30-day tenure which was made available to him for 12 months. With the funding, Champion Five Limited was able to increase production by 50% and expand their customer base as well as employ more staff. The company has continued to grow in leaps and bounds.
FirstBank’s Retail Temporary Overdraft product has been so impactful to the businesses of both male and female entrepreneurs.
This contributed to the bank’s achievements, where it was honored with two highly prestigious awards at the Asian Banker Excellence in Retail Financial Services International Awards 2024. The awards, presented by The Asian Banker, crowned FirstBank as both the Best SME Bank in Nigeria and the Best SME Bank in Africa, a testament to the institution’s commitment to empowering Small and Medium Enterprises (SMEs) and driving retail financial excellence across the continent.
The Asian Banker awards are widely recognized as one of the most competitive and rigorous in the global banking industry. The evaluation process is stringent, focusing on various key performance indicators, including service delivery, customer experience, financial performance, and innovation in retail banking.
With an extensive panel of experts examining each institution’s track record, FirstBank’s recognition as the leading SME Bank in both Nigeria and Africa signals its outstanding leadership and vision in the African financial industry.
As the backbone of the Nigerian and African economies, SMEs play a crucial role in driving employment, innovation, and economic growth.
However, they often face significant hurdles, especially in securing adequate financial support. This is where FirstBank steps in, not just as a traditional banking partner, but as an enabler and advocate for the sector.
With its range of SME-focused financial products, from deposit products, loan packages to tailored advisory services, FirstBank has distinguished itself as a leader in providing SMEs the resources they need to thrive.
The bank’s FirstSME initiative is designed to support businesses in accessing capital, managing cash flow, and navigating the complexities of business development in a competitive market. This commitment is what earned FirstBank top recognition at the Asian Banker awards.
Source: Tosin Ajayi
By Law Mefor
The goal of Governor Chukwuma Charles Soludo, CFR, is always to win with his solutions. Soludo wisely took advantage of President Bola Ahmed Tinubu’s state visit to Anambra State on May 8, to address the pressing issues of the South-East Geopolitical Zone’s marginalisation.
President Tinubu, who referred to Governor Soludo as a friend, made a solid commitment to resolve all of the marginalisation issues brought up by the governor.
Governor Soludo praised President Tinubu for his Pan-Nigerian disposition, which was demonstrated when he appointed Ben Akabueze, an Anambra son, as Commissioner for Budget and Planning while serving as Governor of Lagos. He also thanked Tinubu for appointing numerous Ndị Anambra to his administration, particularly the appointment of Ambassador Bianca Ojukwu as Minister of State for Foreign Affairs and Mark Okoye, as MD, Southeast Development Commission. In line with what Tinubu did in Lagos, Soludo said: “Similarly, here in Anambra, one of my new permanent secretaries is from Osun State – Bayo Ojeyinka.”
Mr Governor lauded Mr President thusly: “We are deeply grateful for several road projects currently being executed by your administration that benefit Anambra State, running into hundreds of billions of naira, especially the Enugu-Onitsha Road, rehabilitation of Onitsha-Owerri Road, Phase 2b access road to Second Niger Bridge, rehabilitation of Oba-Nnewi Road Section II in Anambra, etc. When completed, they will be important game-changers for our people.”
Governor Soludo put forward the following ask-list on the table of President Tinubu: “Anambra remains, possibly, the gully erosion capital of the world, with one-third of our land mass under persistent threat, and the resource requirements to deal with this are far beyond the capacity of a state government. We are already spending tens of billions of naira on this, but much more is urgently needed. The Southeast and Anambra in particular are bypassed by the national gas masterplan despite abundant reserves of natural gas. We are not part of the national rail system. The Onitsha River Port, commissioned by President Shehu Shagari in 1982, remains a proposal, ostensibly because the federal government has been unable to undertake the required dredging. Only Asiwaju, the man who tamed the Atlantic, can break this 43-year-old jinx so that badges from Onne and other seaports can easily discharge at Onitsha. There is an abandoned strategic federal road project that links Anambra with Kogi State. Upon completion, the journey between Anambra/Southeast and Abuja might be shortened to about three hours — down from the current nine hours! The list is long, and we are convinced that systematically, these issues will be addressed.”
President Tinubu, who was bestowed with the chieftaincy title of Dikesimba of Anambra by Ndi Igwe of 179 communities in the state after having commissioned two landmark projects – the Solution Fun City and the Government House Mini-City as part of the initial steps on the path towards your audacious vision of Anambra as African-Dubai-Taiwan-Silicon Valley (ADTS) – made the firm promise to include Anambra State and the South-East in the National Railway Masterplan, a bold step that promises to open new corridors of mobility, trade, and interconnectivity for the South-East, the South-South, and the rest of the federation.
To promote the budding manufacturing and technological sectors, the president also promised to include Anambra State and the South-East in the country’s Gas Pipeline Masterplan, which is a vital tool for industrialisation and energy access.
In order to promote trade, mobility, and national unity, President Tinubu approved the completion of the federal highway that connects Anambra and Kogi State. This groundbreaking project would cut the trip time from Anambra to Abuja by roughly four hours.
Under President Tinubu’s Renewed Hope Agenda, Governor Soludo also received assurances that reconstruction work will soon begin on the damaged sections of the Enugu–Onitsha Expressway, a long-standing infrastructure issue that is now at last to receive a decisive federal attention.
President Tinubu added a fitting crown to his newly placed hat by promising federal support for ecological investments to address erosion in Anambra State. This is a very appropriate intervention, given that environmental issues of this kind continue to be the state’s top existential threat and are beyond any state’s means.
It is anticipated that Mr. President’s commitment to a sustained strategic cooperation with Anambra State and the South-East for complete security restoration will include Governor Soludo’s other crucial request, which is for the federal government to start operating the Onitsha River Port.
For Ndi Anambra and all Ndigbo, President Tinubu’s State Visit is a huge victory for justice, inclusivity, and visionary leadership. It also serves as a testament to the strength of the strategic partnership between Anambra and the federal government, constructive engagement, the Soludo administration’s purposeful governance, and the governor’s dedication to progressivism and welfarism.
A worthy display of friendship, one that goes beyond politics and is based on the common goal of a more united, progressive Nigeria and the unmistakable proof of progressives working together, is President Tinubu’s affirmative response to Governor Soludo’s ask-list to end the marginalisation of the South-East.
What is more noteworthy than President Tinubu jocularly requesting a piece of land in Anambra State to construct a retirement home after his term as Nigeria’s president?
With Asiwaju, a brand-new, prosperous, and united Nigeria is undoubtedly approaching, one in which justice and peace will rule.
· *Law Mefor, PhD* , is the Commissioner for Information, Anambra State; email: drlawmefor@gmail.com; X:@DrLaw_Mefor.