Top Integrated Marketing Communications, IMC stakeholders are set to discuss ‘Advertising And Power of Nigerian Story’ at an Industry Evening organised by one of Nigeria’s top brand analyst and journalist, Mr Goddie Ofose. 

The Industry Evening which aims at massively accelerating growth in Nigeria’s marketing communications industry and propeling all-round relevance of the industry in the country’s development will take place on March 6, 2020 at the Sheraton Hotel and Towers, Ikeja, Lagos.

Gboyega Akosile, Chief Press Secretary to Lagos State Governor, Mr. Babajide Sanwo-Olu, will be the special guest of honour at the occasion.

The lead paper for the evening will be presented by Mr. Lanre Adisa, chief creative officer, Noah’s Ark Limited.

Meanwhile, members of the panel, who will discuss Adisa’s paper include: Mr. Onyekachi Onubogu, CEO, Frutta Juice and Services; Mr. Amaechi Okobi, Group Head, Communications and External Affairs, Access Bank Plc, Mr. Emeka Oparah, Vice President, CSR and Communications, Airtel Nigeria, Mr. Martin Mabutho, Chief Commercial Officer, Multichoice Nigeria, and Mr. Jaiye Israel Opayemi, chief executive officer, Chain Reactions/ President, Public Relations Consultants Association of Nigeria.

Others include Dr. Felix King Eiremiokhae, chief executive officer, Oracle Experience/convener The Startups Africa, Mrs. Ijedi Iyoha, acting Registrar/CEO, Advertising Practitioners Council of Nigeria (APCON), Mr. Odion Aleobua, CEO, Modion Communications and Mr Lekan Lawal as the moderator for the segment.

The Industry Evening, according to Ofose, was designed “to bring together industry leaders that I have interacted with over the years in the quest to rev up conversations that will move the Nigerian Marketing and Communications industry forward”.

Ofose also believes that with theme of the night, -Advertising and the Power of the Nigerian Story- the speaker, panelists and all other stakeholders present will explore the overriding engagement benefits derivable in deepening the Nigerian social-cultural content in advertising.

The programme, which is scheduled to be an annual event will attract stakeholders in Nigeria’s marketing communications industry, corporate organisations, young practitioners and students from selected universities and other higher institutions in the country.

The convener felt that weaving the conversation round the Nigerian story will not only deepen the evening’s conversation but will equally throw up ideas that will bolster the corporate image of brand Nigeria and raise the national consciousness of industry players, young practitioners, students and other stakeholders in all ramifications.